Sales & Marketing

Mid-Year Trends for Consumer Goods
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Quotient, Southeastern Grocers Launching SEG Media Hub
Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Aldo Optimizes Fulfillment Through Advanced Analytics

The footwear maker will employ advanced analytics from Celect across brands to optimize customer order fulfillment objectives.
Wes Chaar Joins Catalina as Chief Data and Analytics Officer

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.
CGT Names Gulin-Merle 'CMO of the Year'

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.
Tarte Cosmetics Tries a Digital Makeover

The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.
KitchenAid Uses AI to Grow Social Engagement

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.
HelloFresh Moves into Ahold Supermarkets

For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations.
CGT Unveils 'CMO of the Year' Finalists

Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.
Sales & Marketing Study 2018

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.