Tech Transformation, produced jointly by CGT and RIS News, is a new podcast and video series that bridges the retail and consumer goods technology communities through focused conversations with retail and brand executives, thought leaders, and analysts.
Tech Transformation delves into the tech trends and use cases having real impacts on individual companies and the industry at large — providing recommendations to improve business performance.
It highlights the innovative technology strategies retailers and consumer goods companies are executing to meet the needs of their customers and consumers, and explore trends shaping the industries now and into the future. Tech Transformation is also published on RIS News.
Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
We talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience.
Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.
Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.
We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.
When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.
We chat with Ash Mehra, most recently CDIO of Packable, and also previously CDIO of North America at Mondelez International, about advancing digital transformation and preparing for future consumer needs.
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.