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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Think big. Act small. Scale fast: Learn how Ocean Spray is able to do just that by marrying technology with cross-functional leadership.

Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said.

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.

The Secret to DTC Success: Managing the Data

Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Survey, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

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