Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Path to Purchase Expo 2019 P2PX

A Look Inside the Path to Purchase Expo Campus 2019

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Modelo Brings Day of the Dead Mural to Life via AR

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

Walgreens and Alphabet’s Wing Aviation are partnering to make drone delivery of items from Walgreens stores a reality.

​​​​​​​Who ever said that a great business innovation has to be sustainable, or that a revolutionary idea can’t be a little bit goofy?

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

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