Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

7-Eleven, Cheetos Deliver AR Experience

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

A Look Inside Albertsons' Latest Flagship in Idaho

P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

Albertsons Cos.

Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems.

P&G's Closed Loop Home

In an exclusive interview with Path to Purchase Institute, Procter & Gamble CMO Marc Pritchard explains the industry collective's plans to promote sustainability solutions.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyl

The unique circular shopping system delivers products from top brands in returnable containers.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Pinterest unveiled new, robust shoppable features for the social platform, starting with a dedicated selling section for retailers.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Field Agent.

A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

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