Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

RB Teams with Google to Drive Customer Engagement in Digital Transformation

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.

The Secret to DTC Success: Managing the Data

The Secret to DTC Success: Managing the Data

Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.

Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said.

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Survey, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

Learn how the mattress brand and retailer took full control of the invoice lifecycle in order to centralize communications and collaboration.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.

CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.

The merger expands its engineering services portfolio by strengthening presence in medical devices, consumer and industrial markets across the United States.

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