Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Walmart Canada

Walmart Canada, DLT Labs Launch Blockchain Solution

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Path to Purchase Expo 2019 P2PX

Find out how some of the biggest companies pulled off their recent wins.

Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.

Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Wakefern Food Corp. has partnered with Locai Solutions to offer CookIt, a customized menu planning and food shopping solution, to its banners.

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

Canadian grocer Sobeys is rolling out AI-powered Smart Shopping Carts through a partnership with New York-based retail technology company Caper.

SmartParts

The machine-to-machine factory automation product had 100% read accuracy during trials with the global manufacturer.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

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