Technology Innovation

Press enter to search
Close search
Open Menu

Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Path to Purchase Expo 2019 P2PX

Path to Purchase Expo Unveils New Format for 2019

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Nielsen logo

Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product image creation software Virtual Photographer.

Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Show More