Machine Learning

The recently unveiled prototype Charmin BRB Bot, stands in for people so they don’t miss a beat while on video calls (when nature calls).

It's hard to overstate the potential of artificial intelligence in the consumer goods industry (though McKinsey tries, valuing its total potential in CPG as $1.4 trillion).

Mars Wrigley UK has teamed with Google in the name of better baking.

VIEW ON-DEMAND!   In the face of a Post-COVID world, leading CPGs are turning to data science to: Accurately predict demand. Make SKU rationalization decisions. Identify growth opportunities. In this webinar, former Unilever Marketing Director Ada Gil and AnswerRocket

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

Both companies invest in joint program to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies' data, tech, relationships and expertise.

While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.

Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.