CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
In this webinar, we’re joined by Matt Forrest, VP of Geospatial Analytics at CARTO, to discuss why companies like Mars, Unilever, and Yum! Brands are turning to spatial analysis to understand their target segments and the benefits they’re recording.
For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.
Discover why advanced location data analysis has become a go-to resource for CPGs seeking more accurate consumer insights, why this is a key industry trend to watch in 2022 and beyond, and, ultimately, what this could mean for retail partners.
With research from our special report on decoding AI as the backdrop, learn how consumer goods companies can overcome obstacles such as dated systems, a lack of visibility, and lagging communications in order to embrace the transformative power of AI.
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.