Artificial Intelligence

DemandTec Restructures to Standalone Company
The new structure will help the company accelerate research and development.
From Insights to Impact: Identifying the Pillars of Intelligent Personalization
In the latest Expert Exchange episode, Liz Papasakelariou, managing partner and consumer products lead at Publicis Sapient, discusses the industry's digital acceleration and AI-enabled personalization as companies face rising costs and supply chain challenges.
Sponsored

Behr Paint to Slash Cart Abandonment Rates With AI Color Personalization Tool

The generative AI model will pull from Behr's proprietary data so it can guide consumers through the color selection process.
Building Smarter Supply Chains in an Era of Turbulence

Learn how CPGs like Mars, Unilever, PepsiCo, and General Mills are scaling AI across marketing, supply chain, and customer engagement to build unified platforms, improve governance, and empower teams to deliver results.
Estée Lauder's 'Biggest Organizational Transformation' Overhauls Leadership, Channel Mix, Marketing

This is enabling faster decision-making and providing stronger real-time market responsiveness.
Coty Tackling Market Turbulence With AI Demand Planning, Procurement Chatbot

The upgrades are now being used to drive growth amid turbulent global geopolitical and tariff activity.
Sponsored

From Complexity to Clarity: How AI Is Transforming Forecast Accuracy

In this Expert Exchange episode, we discuss how consumer behavior shifts are challenging traditional demand planning in the industry.
Nature’s Path Marketing Evolution: First-Ever CMO Introduces AI, Analytics, Resilience

Raj Joshi joined Nature’s Path Foods just over a year ago to lead the company’s marketing function. Learn how it has evolved in that time.
Innovation Acceleration: How Subsets of AI Can Inspire New Products and Strategies

CPGs need to understand how the different subsets of AI work and what’s needed to properly feed them so that brands can accelerate innovation.
How to Build an AI Agent Strategy: Lessons from Colgate and Mondelez

Artificial intelligence has caused a seismic shift in the consumer goods sector, with AI agents promising to further enhance customer experiences.

DemandTec Restructures to Standalone Company

From Insights to Impact: Identifying the Pillars of Intelligent Personalization

Behr Paint to Slash Cart Abandonment Rates With AI Color Personalization Tool

Building Smarter Supply Chains in an Era of Turbulence

Estée Lauder's 'Biggest Organizational Transformation' Overhauls Leadership, Channel Mix, Marketing

Coty Tackling Market Turbulence With AI Demand Planning, Procurement Chatbot

From Complexity to Clarity: How AI Is Transforming Forecast Accuracy

Nature’s Path Marketing Evolution: First-Ever CMO Introduces AI, Analytics, Resilience

Innovation Acceleration: How Subsets of AI Can Inspire New Products and Strategies

How to Build an AI Agent Strategy: Lessons from Colgate and Mondelez