Artificial Intelligence

Benchmarking today's consumer goods supply chain technology investments, priorities, and challenges

It’s an AI-centric world heading into 2025, and it should come as no surprise that consumer goods companies will invest heavily in the technology. However, that’s not to say other areas — including digital transformation, customer experience, and composability — aren’t being factored in as key focus areas for CPGs like Mars.

Luxury appliance manufacturer Fisher & Paykel is deploying AI agents to automate customer service tasks related to FAQs and scheduling service appointments.

Learn how companies such as Bic, Kraft Heinz, Unilever, Nike, and Kimberly-Clark are focusing on consumer-centric approaches, external and internal collaboration, agile software development, and more to achieve standout product innovation results.

Learn how removing non-value-added tasks to focus on a holistic approach to innovation can help businesses stay ahead.

Unilever is experimenting with micro-formats, following consumer trends for portion-controlled consumption. To do so, it is using technologies such as artificial intelligence and robotics during the product development and manufacturing stages.

The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences.

The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.