Artificial Intelligence

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Artificial Intelligence

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer  engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

Accenture has acquired VanBerlo, a product design and innovation agency headquartered in Eindhoven, Netherlands.

Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.

Seasoned software executive brings full suite of global retail and technology experience to drive the company’s focus on worldwide customer success, AI-powered innovation and growth.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

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