Artificial Intelligence

Both consumers and consumer goods (CG) companies are in the midst of a fascinating retail renaissance. The traditional CG landscape of physical shelf space and shopping carts will never be the same.

Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.

A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management.  - Significance of company size in increasing new freight flow in stores

Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues.

Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management. Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,