Artificial Intelligence

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Artificial Intelligence

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer  engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

Jet.com has partnered with Spoon Guru to leverage the UK-based technology company’s innovative AI-powered solution that enables shopping by specific dietary preferences as more consumers opt to follow exclusive lifestyle diets both for health reasons or personal choices.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

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