Artificial Intelligence

Pepsi Kicks Off AR-Enabled Summer on Instagram

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Putting More ‘Intelligence’ into Trade Promotion

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

Automating the Supply Chain: Survey Results from Top CPGs

A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management. - Significance of company size in increasing new freight flow in stores

Combating the Long Tail with Data Science

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Bridging the Data Divide

Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues.

Research Report: Top Field Challenges and How to Win on the Last Mile

Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management. Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,

Farmstead Taps Machine Learning to Make Smart Shopping Lists

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

RCAS 2019 Overview: Camels, Hot Air Balloons and the Need for Change

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

How CPGs Are Using BI and Mobile on the Front Lines of Store Execution

A new report from Ensemble IQ and Spring Global discusses how CPG companies and their field service teams are employing business intelligence and mobile tools to drive innovation in retail assortments and merchandising.

AI/Machine Learning Solutions Guide 2019

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

8 Keys to Success with AI in Supply Chain

Artificial Intelligence (AI) can offer a huge benefit to retail and CPG supply chain managers, but only if the AI is based on solid fundamentals that consider the diverse and dynamic nature of today’s modern supply chains.

Unlocking Millennial Buying Power with AI

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Artificial Intelligence