AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.
How can brands educate themselves to build a composable infrastructure that supports agentic commerce, managing inventory predictions, personalizing consumer engagement and optimizing business decisions?
The transition comes at a volatile time for the company, which, like most consumer goods enterprises, is suffering from headwinds such as costly tariffs, a financially constrained consumer and socio-political pressures.
Download to learn which tech investments have proven most effective in supporting key business strategies as manufacturers face continuing uncertainty and change.
