Artificial Intelligence

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.

When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience.

Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete.

The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy.

Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

President and CEO Rahul Goyal shares that the plan will help rewire the organization so it can better react to opportunities in the market

In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.