With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: real estate analytics app LayerCake.
