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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Trade Promotion Management Solutions Guide 2018

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

Unilever's palm oil transparency timeline

In a move to improve sustainability and product safety in its supply chain, Unilever has become the first CPG to publicly disclose its worldwide sources.

John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT.

The retailer hopes sharing the data will help improve in-store product availability.

A multiyear collaboration will focus on creating new and innovative capabilities within the supply chain utilizing technologies like machine learning, artificial intelligence, Internet of Things and advanced analytics.

The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

A short list of additional vendors providing unique value to the consumer goods industry

Digital is reshaping shopping behavior, with mobile and advanced technologies increasingly putting consumers in the driver’s seat of their experiences.

The CGT community’s preferred solution providers for business intelligence applications including reporting, analytics and data mining/warehousing.

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