Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Artificial Intelligence (AI) can offer a huge benefit to retail and CPG supply chain managers, but only if the AI is based on solid fundamentals that consider the diverse and dynamic nature of today’s modern supply chains.
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
Explore the state of retail execution in the consumer goods industry today and learn how Computer Vision technology is helping manufacturers win at the shelf.
Facebook data scientist Reiko Yoshida and Maria Macuare, vice president, data & analytics, Campbell Soup Co., are among the panel of executives that will weigh in on how companies can use advanced analytics to attack the biggest business opportunities at an April 25 panel discussion at the Retail &
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.
