James Cummings, VP, global head of analytics and human intelligence at Mars Wrigley, will be joining the conversation on “Growing Analytics from a Cost Center to a Profit Center” at Analytics Unite in June. Register today!
Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.
Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.
Upon the acquisition's closing, digital retail veteran Steve Davis will take on the role of chief revenue officer, leading the company’s direct and channel sales, partnership alliances, and customer success operations.
Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.
Executives from two of today’s leading consumer goods companies have joined the expanding speaker lineup for Analytics Unite: The Summit for Retail and Consumer Goods Brands.
As circumstances beyond our control wreak havoc on our ability to move product from producer to consumer, an alternative approach might hold some answers.
As the consumer goods industry moves into a new era of innovation, leading the charge is the 2022 class of CGT Visionaries. Learn about the achievements drawing widespread praise from their peers, partners, and CGT’s own editors.
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Bassett has identified patterns among those achieving value from their analytics investments, and he enjoys telling the stories to others wanting to similarly improve.