Data & Analytics

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!

While manufacturers are increasingly adopting digital capabilities, they must consider using data and analytics to build resilience. Here are few critical factors that they need to consider as they progress their data and analytics capabilities to keep up with uncertainties.

Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.

With close to 30 years of experience supporting the business needs of retailers and CPG brands, the newly appointed executive will lead the company’s product management and marketing organizations.

Held across three days and packed with keynotes, panels and fireside chats with today’s industry-leading CG brands, retailers and solution providers, Analytics Unite provided attendees with some much-needed perspective, context and inspiration as we move into the second half of the year.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end.