For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Date: April 28th @ 11 AM ET
In the face of a Post-COVID world, leading CPGs are turning to data science to:
Accurately predict demand.
Make SKU rationalization decisions.
Identify growth opportunities.
In this webinar, former Unilever Marketing Director Ada Gil a
As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Unioncrate CEO Shastri Mahadeo to learn how AI can help solve these issues and even unlock new value.
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.