Data & Analytics

How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights?
Sponsored
Navigating the Supply Chain Do-Over
Hard-won lessons about the importance of visibility, agility, resilience, and analytics chops are proving critical in the planning and execution of a modern-day supply chain. Get a close look at the moves leaders have made to establish critical pillars of success.

Supply Chain Planning
Unilever's 'Groundbreaking' Supply Chain Investments Lean Into AI and Geolocation
CG brands are having to get inventive to overcome supply chain obstacles. As a result, Unilever is investing in its supply chain with what it calls "groundbreaking" technology like AI and geolocation. Learn more.
Consumer Analytics
PepsiCo Building Out Pepviz Data Science Practice
Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces.
Sponsored
Demand Forecasting
Connectivity Breeds Agility for Consumer Goods Brands
How the right data delivers visibility in the CPG supply chain
Artificial Intelligence
L'Oréal Turns to NLP to Elevate Finance Insight Delivery
The technology is designed to quickly provide language and visual insights to 2,000 users around the world, enabling L'Oréal’s financial controllers to more easily identify business-driving insights.
Robotics/Automation
Kao Automate Return-Order Process to Keep Up With Growing E-commerce Demands
Chemical and cosmetics company Kao have overhauled their online sales, logistics and return-order processes with a view to keeping up with rising e-commerce demand.
Consumer Analytics
Church & Dwight Speeds Up Innovation With Deep Market Insights
Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.
Artificial Intelligence
Fractal Launches New Company: Asper.ai
Artificial intelligence and advanced analytics provider Fractal has launched a new company dedicated to the retail and CPG industries.
$fractal launches Asper.ai$
Forecasting
Kraft Heinz Bets (Even) Bigger On Supply Chain Visibility
A part of Microsoft’s new Supply Chain Platform, the center enables custom workflows, data reporting, and applications that connect to existing supply chain systems.
Digital Transformation
IDC's Top 10 Predictions: Brands Must Make Space For Digital Innovation & Implementation At Scale
The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.
Sales & Marketing
Deciphering the New Consumer Goods Sales and Marketing Playbook
There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.
Demand Planning
4 Things CPG Supply Chain Chiefs Must Do To Grow DTC: Gartner
How can CPGs better navigate out-of-stock hurdles with a proactive backorder strategy? Gartner shares a few tips for chief supply chain officers in order to improve digital commerce planning and capabilities.
Consumer Analytics
How Are You Using Data to Connect with Consumers? Kellogg’s, Coty, Distell Weigh In
The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.