Data & Analytics

Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates.

The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.

Learn how Unilever modernized its approach to improve efficiency, making quality a competitive advantage that drives innovation and growth.

Worldwide spending on the technology is set to increase drastically this year — by 76.4% compared to 2024, totaling $644 billion, according to Gartner.

We’re excited to recognize those who are demonstrating exemplary leadership in applying data-driven strategies to gain competitive advantages, elevate brand performance, and deliver outstanding customer experiences.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.