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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

REGISTER HERE! Date: Jan 26th at 2:00 PM ET Consumer behavior has been upended by the pandemic in 2020, leaving CG brands to rewrite the rules of sales and marketing on the fly.

As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company. 

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

FORM.com, a company in low-code/no-code mobile data collection acquires GoSpotCheck's task management and image recognition platform in a carveout.

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.

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