Data & Analytics

Adidas and Traeger Grills Power Data Visualization With Gen AI
Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.
Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing
The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.

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AI in Marketing and Fashion’s Front-Row Seat to Data-Driven Innovation
Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.
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Getting Granular On AI in Marketing
Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
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Practical Strategies Reaping Real Benefits With AI in Marketing
Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
Navigating the Changing Tides: The Power of Demand Sensing in the CPG Sea
In this unpredictable environment, one word spells the difference between success and disaster: fluidity. Learn more.
Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights
Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.
The Hershey Company Creates First CTO, Names Deepak Bhatia to the Role
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.