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Data & Analytics

L’Oreal Supports Data-Driven Hair Care

L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.

Straight Talk: Dispelling Data & Analytics Myths

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.

Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.

Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

CGSM Opening Keynote Audience

The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.

The Drake Hotel (Chicago)

Thought leaders from across retail and the manufacturing community will be gathering to share best practices and hear from the most influential speaker roster ever assembled.

Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.

Marla Hay, Director of Product at Janrain, talks about the changing nature of consumer expectations when it comes to brands and retailers during CGT's 2016 Business & Technology Leadership Conference in October. 

Aashish Chandra, chief technology officer of Tata Consultancy Services, discusses the tendency for Millennials to support brands that support causes at CGT's 2016 Consumer Goods Business & Technology Leadership Conference.

A recent survey indicates most manufacturers plan to increase investments in data analytics over the next year, even while delaying other technology investments.

CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.

The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.

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