When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.
Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.
To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
The partnership brings together Teradata’s multi-cloud data platform for enterprise-scale analytics, and Antuit.ai’s AI solution portfolio, expected to deliver demand forecasting, demand shaping and omnichannel inventory optimization.
While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.