Data & Analytics

Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.

Upon the acquisition's closing, digital retail veteran Steve Davis will take on the role of chief revenue officer, leading the company’s direct and channel sales, partnership alliances, and customer success operations.

Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.

Executives from two of today’s leading consumer goods companies have joined the expanding speaker lineup for Analytics Unite: The Summit for Retail and Consumer Goods Brands.

As circumstances beyond our control wreak havoc on our ability to move product from producer to consumer, an alternative approach might hold some answers.

Register for upcoming webinars, watch on demand, and find transcripts for all webinars sponsored by AWS.

As the consumer goods industry moves into a new era of innovation, leading the charge is the 2022 class of CGT Visionaries. Learn about the achievements drawing widespread praise from their peers, partners, and CGT’s own editors.

(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap.

Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.

Users will be able to perform real-time scenario planning to shorten decision-making timelines.

Here are three ways CPG brands can build sales and loyalty through instant commerce.

Bassett has identified patterns among those achieving value from their analytics investments, and he enjoys telling the stories to others wanting to similarly improve.