Data & Analytics

CGSM Recap: The Rules of Digital Engagement

Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

Sales & Marketing Report 2017

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Retail & Consumer Goods Analytics Study 2017

CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.

Nielsen Teams with Trax to Offer At-Shelf Insights

The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."

Sales & Marketing Report 2017: What to Do with Data

Is analytics keeping pace with data growth?

Sales & Marketing Report 2017: Taking the Risk Out of Digitization

Cyber security becomes a key concern.

Five Security Lessons for Consumer Goods Companies

In consumer goods, Kraft Heinz and Archer Daniels Midland of Chicago and Danone of Paris are doing the best job protecting their infrastructure, as they were found to be the top three least exposed to cyber threat companies.

The DTC Dilemma

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Analytics Study 2017: Retail

The retail industry is in an analytics arms race. May the best insights win.

Analytics Study 2017: Overview

Analytic Growing Pains: Retailers and consumer goods companies struggle to get the right people, governance and technology.

Analytics Study 2017: Supplier

Consumer goods companies are struggling to keep up with the data-driven market leaders.

The State of Consumer Products

A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.

Nielsen Makes Analytics an 'Everyday' Activity

Nielsen this month is launching Everyday Analytics, a suite of tools designed to enable consumer packaged goods manufacturers to keep pace with the constantly changing, daily conditions of today's fragmented marketplace. "Our clients have always valued advanced analytics to guide their annu

Oracle Releases New Artificial Intelligence Apps

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.