From AI to Agency: What Are We Building and Who Does it Serve?AI is no longer experimental in the consumer markets. It’s gone operational. The Data Alchemy of Co-Marketing InitiativesThe modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. Sponsored How to Navigate the Intersection of AI and Pricing When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Dermalogica Boost Inventory Accuracy With AI Drone Scanning Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete. Unilever Names Reema Jain CIO The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy. L.L. Bean Invests in Analytics Platform for Multichannel Hyper-Personalization Learn how the company plans to use deeper insights to grow its loyalty efforts and bolster its brand. Connecting the Dots: Joe Sta-Romana’s Data-First Blueprint for Haleon Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago. Molson Coors' Growth Program to Yield $450 Million in Savings President and CEO Rahul Goyal shares that the plan will help rewire the organization so it can better react to opportunities in the market Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Sponsored The Death of the Manual REX Checklist: Supporting Field Reps With AI Automation In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations. 1 2 3 4 5 Next Last
