Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.
Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.
Marla Hay, Director of Product at Janrain, talks about the changing nature of consumer expectations when it comes to brands and retailers during CGT's 2016 Business & Technology Leadership Conference in October.
Aashish Chandra, chief technology officer of Tata Consultancy Services, discusses the tendency for Millennials to support brands that support causes at CGT's 2016 Consumer Goods Business & Technology Leadership Conference.
CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.