Data & Analytics

France Roy, Ash Mehra, Ralph Niebles, Ricky Joshi Join Analytics Unite 2021

Don't miss this virtual experience, held May 18-20!
Brands Get Access to Expanded Omnichannel Experiences with Wakefern

Learn how Wakefern is making advertising easier for its suppliers and setting brands up for continued success on its platforms.

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True Demand: The Difference Between Assuming and Knowing

When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.
P&G’s Charmin Brand Dabbles with AI Digital Doppelganger

The recently unveiled prototype Charmin BRB Bot, stands in for people so they don’t miss a beat while on video calls (when nature calls).
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Six Steps for Building a Winning D2C Strategy

Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.
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3 Types of Data Your Brand Should Be Collecting at Retail Stores

In this ebook, we explore the 3 types of data powering high-performing retail execution teams.
Watch: Where CGs are Putting AI/Machine Learning to Work

It's hard to overstate the potential of artificial intelligence in the consumer goods industry (though McKinsey tries, valuing its total potential in CPG as $1.4 trillion).
Jägermeister Brews Up Positive Disruption with Data-Driven Marketing

To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
Teradata and Antuit.ai Partner to Deliver AI Business Solutions

The partnership brings together Teradata’s multi-cloud data platform for enterprise-scale analytics, and Antuit.ai’s AI solution portfolio, expected to deliver demand forecasting, demand shaping and omnichannel inventory optimization.
Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
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Retail Superheroes Save the Day With Exceedra Retail Execution

In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.
Levi’s AI Product Recommendation Engine Driving DTC Conversions

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Panasonic Scoops Up Blue Yonder to Accelerate the Autonomous Supply Chain

The acquisition will combine IoT/edge and AI/ML solutions, expected to deliver new cloud capabilities and create a more sustainable world.

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