Hear from CVS CEO Larry Merlo on the rapid rollout and how the drug chain is extending the intersection between data analytics and technology it has created to health outcomes.
This white paper, developed collaboratively by Path to Purchase Institute and SAS, examines the impact that machine learning and other automation tools are having on success at forward-thinking consumer goods organizations.
This guide explores how the world's leading product companies - in apparel, CPG, food & beverage, and more - accelerate product design, development, and launch processes to improve time to market, collaboration, and brand experiences.
Both consumers and consumer goods (CG) companies are in the midst of a fascinating retail renaissance. The traditional CG landscape of physical shelf space and shopping carts will never be the same.
Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.
Procter & Gamble this month named Vittorio Cretella as chief information officer to replace the outgoing Javier Polit. Cretella will take over the role on Jan.
The shoppers have spoken! Find out what 10,000 consumers think about rating and reviews. From beauty to tech to snacks and more, our annual consumer report covers the need-to-knows for your brand! Download now.
While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.
The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.
