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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

CVS Plans 600 HealthHUBs in 2020

Hear from CVS CEO Larry Merlo on the rapid rollout and how the drug chain is extending the intersection between data analytics and technology it has created to health outcomes.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

Precima

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

Procter & Gamble this month named Vittorio Cretella as chief information officer to replace the outgoing Javier Polit. Cretella will take over the role on Jan.

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

Walmart Canada

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Analytics is impacting the bottom line for brands and agencies alike.

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