Data & Analytics

Learn how the company must carefully balance consumer needs with volatility-proof decision-making.

The company is participating in an early pilot that allows it to create interactive, diverse consumer profiles with simulated conversations so it can test ideas in real time before moving on to human focus groups.

This infographic takes you through an AI journey that highlights the significant obstacles companies face when looking to integrate the technology for hyper-personalization and pathways toward wins that bring consumers closer to brands.

With over 25,000 global users, PMI now runs a harmonized and connected digital quality ecosystem covering more than 20 standardized processes.

Unilever said the technology not only aided in timeliness but also helped meet specific touchpoints.

Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve.

Learn how consumer goods organizations like Nestlé and others are operationalizing generative AI to move from pilots to enterprise-scale impact,

There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.