Data & Analytics

AI-Driven Advances In Consumer Product Development
In this edited webinar transcript, Scott Isaacson, manager of data science for Citrine Informatics and Rob Kieschke, former senior director for AI and software research in the 3M Digital Science Community paint a picture of what the future of automation within product innovation might look like, a
Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.

Artificial Intelligence
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Artificial Intelligence
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
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Webinars
Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth
Companies everywhere are striving to up their consumer experience game. Join this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.
Personalization
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
Mobile Applications
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program
Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
Consumer Analytics
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy
The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.
Analytics Unite
Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
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Tech Transformation Videos
Tech Transformation Video: Fred Laluyaux Of Aera Technology Shares the Future of Decision Intelligence
Fred Laluyaux, CEO of Aera Technology, joins Tech Transformation to talk about Decision Intelligence and how it’s transforming the business of CPG and retail.
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Tech Transformation Podcasts
Tech Transformation Podcast: Aera Technology’s Fred Laluyaux On Decision Intelligence
Decision Intelligence is growing in adoption, and it’s poised to have a significant impact across the retail and consumer goods industries.
Cloud Architecture
Consumer Goods' Drive To the Cloud Continues, Plus 4 Key Trends From Gartner
With ongoing economic pressure and uncertainty, consumer goods companies are thinking strategically about how to optimize their investment in cloud, data centers, and edge technologies. Take a look at four key cloud and data trends Gartner analysts are tracking for the upcoming year.
Analytics Unite
Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy
“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
Consumer Analytics
Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development
The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.

A collection of news, articles and other featured content about Data & Analytics.

Data & Analytics

AI-Driven Advances In Consumer Product Development

Kraft Heinz Expands Agile Pods Across Organization

Ralph Lauren Joins Ranks Testing Generative AI

Eboost Taps Generative AI To Chat With Digital Twin Consumers

Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth

Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI

Nike Grows Mobile App Digital Capabilities With Sports Pilot Program

PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy

Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences

Tech Transformation Video: Fred Laluyaux Of Aera Technology Shares the Future of Decision Intelligence

Tech Transformation Podcast: Aera Technology’s Fred Laluyaux On Decision Intelligence

Consumer Goods' Drive To the Cloud Continues, Plus 4 Key Trends From Gartner

Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy

Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development

Consumers will delete retailers’ apps if value isn’t quickly communicated

Retail Minute: Instacart rolls out generative AI-powered search

Consumer research snapshot: Americans far from reaching the debt ceiling