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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Insights from P2PX 2019: 9 Strategies to Implement Now

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

Walmart Canada

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Analytics is impacting the bottom line for brands and agencies alike.

Accenture has acquired Happen, a privately owned innovation firm to help clients drive business growth.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

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