Data & Analytics

Benchmarking today's consumer goods supply chain technology investments, priorities, and challenges

It’s an AI-centric world heading into 2025, and it should come as no surprise that consumer goods companies will invest heavily in the technology. However, that’s not to say other areas — including digital transformation, customer experience, and composability — aren’t being factored in as key focus areas for CPGs like Mars.

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Luxury appliance manufacturer Fisher & Paykel is deploying AI agents to automate customer service tasks related to FAQs and scheduling service appointments.

Nestlé is bolstering its food quality assurance processes by using cloud-based technology that streamlines operations and increases visibility.

Ready to ace your CPG game? Delve into shelf science and master the art of product placement to boost revenue and consumer satisfaction. Learn to differentiate business critical store KPIs from vanity metrics, identify the weak links, and chalk out a retail execution plan that resonates best with your objectives.

Learn how companies such as Bic, Kraft Heinz, Unilever, Nike, and Kimberly-Clark are focusing on consumer-centric approaches, external and internal collaboration, agile software development, and more to achieve standout product innovation results.

Learn how removing non-value-added tasks to focus on a holistic approach to innovation can help businesses stay ahead.