Data & Analytics

Blockchain: Farm to Consumer is a Journey of Trust

The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.

Benchmarking Best Practices in Visual Content Creation

Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.

Trade Promotion Excellence: CPGs Must Embrace Change Now

To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

Trade Promotion Excellence: Putting Together the Total Package

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

Report from ai.now: Giving Vision to AI

David Dittmann of P&G explains the pain points and opportunities behind leveraging AI for image recognition

Levi Strauss Eyes Innovation with Executive Changes

Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

Report from ai.now: The Tech Takeover

An overview of the thought leadership presented in July at "ai.now," an industry workshop hosted by Fractal Analytics,

Tip of the Spear Technology: HeroFi

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.

Dinner with Algorithms: Competing in the Amazon Era

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

Could Your Brands Adapt To a World of Effortless Health?

As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?

Lees of Scotland Finds an ERP 'Sweets Spot'

The confectionery and meringue manufacturer turned to Infor ERP to modernize processes and optimize capacity.

Tip of the Spear Technology: Competitoor

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: price intelligence tool Competitoor.

Tip of the Spear Technology: Ten Tools of Engagement

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

Manolo Blahnik Steps Up PLM

The upscale shoe brand has improved collaboration and reduced manual data entry with a PLM implementation from Centric Software.