Data & Analytics

How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront

With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.
Learn How Tyson Foods’ Appetite for Data is Customer-Driven

Learn the strategies incubated to unlock value leveraging AI across the organization to win in the new normal with customers and consumers.

Fostering Authentic Consumer Relationships with Connected Packaging

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
How CPG Manufacturers can Prevent Costly Network Breaches

The convergence of Information Technology and Operational Technology has increased vulnerabilities in the manufacturing industry, making it critical for CPG manufacturers to remain vigilant.
Data Reveal: Today's Sales & Marketing Tech Priorities

Join CGT and a panel of experts in an upcoming live Q&A to dive into the findings of our 12th annual Consumer Goods Sales & Marketing Report.
Dodge Data’s Blind Spots and Unlock the Power of Effective Retail Execution

As CG companies assume more control over operations that directly touch consumers and stores, retail execution has become both more crucial and more complicated than ever before.
Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick

The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.
You’ve Got the Data … Why is No One Using it?!

Find out how leading consumer brands are using advancements in AI and predictive analytics to overcome such challenges and democratize insights throughout their whole organization.
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How a Unified Cognitive Business Network Powers Supply Chain Transformation

The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.
Boosting Supply Chain Challenges Through Advanced Technologies: Up Close with Zebra Technologies' Guy Yehiav

We checked in with Guy Yehiav, general manager of Zebra Analytics and a member of the CGT/RIS Executive Council, to get his perspective on the promise of AI in retail and consumer goods, as well as some of the ways companies are leveraging prescriptive analytics right now.
PepsiCo Launching Pepviz Data Science Practice for Retail Partners

PepsiCo is launching its Pepviz insights framework to retailers, seeking data-sharing partners to develop the technology into customized solutions.
Why CPGs Struggle to Grow in Emerging Markets

While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
Enabling a Future-Proof Supply Chain

Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.

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