The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth?
Join CGT and industry experts on Aug. 18 at 11am ET to learn how to enable near real-time POS visibility for brick-and-mortar, connect with distributors for secondary sales visibility and mitigate challenges coming from an explosion in e-commerce.
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro
The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility.
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.
Influential leaders from across the consumer goods and retail industries convened in Chicago from June 21-23 for Analytics Unite 2022, the premier networking and educational event discussing the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth.