Data & Analytics

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

The Consumer Pulse Check Survey

The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.

Procter & Gamble Chief Brand Officer Urges CGs to ‘Step Up. Take a Stand.’

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

CG Brands May Bring Joy Back to Marketing in 2021

If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

Consumer Demands Are Rewriting the Sales and Marketing Playbook

REGISTER HERE! Date: Jan 26th at 2:00 PM ET Consumer behavior has been upended by the pandemic in 2020, leaving CG brands to rewrite the rules of sales and marketing on the fly.

Coca-Cola Names Priya Raman Chief Data Officer

As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company.

2021 Consumer Goods Predictions: Today's Thought Leaders Weigh In

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

Pulse Check Webinar Series

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

Overcoming CG Partner Network Complexity with a Digital Twin

Leading CG companies are breaking through partner network complexity with a new concept: a digital twin. Find out how this new approach is unlocking powerful supply chain benefits.

FORM.com Acquires GoSpotCheck Platform

FORM.com, a company in low-code/no-code mobile data collection acquires GoSpotCheck's task management and image recognition platform in a carveout.

5 Predictions That Will Impact Consumer Goods CIOs Over Next 5 Years

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.

New Research: 120 Global CPG Executives on Data Transformation

Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.

PepsiCo Brand Enhances Direct-to-Consumer Shopping Experience

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.