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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Sales & Marketing Report 2019: Data & Analytics

Analytics is impacting the bottom line for brands and agencies alike.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

The Savanna Prescriptive Analytics solution is designed to prevent fraud by identifying opportunities within the retailer’s sales data, online or in-store.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.

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