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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

How CPG Execs are Prepping for the Downturn that’s (Somewhere) on the Horizon

Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.

Accenture has acquired VanBerlo, a product design and innovation agency headquartered in Eindhoven, Netherlands. The acquisition will strengthen Accenture’s capabilities to help clients benefit from the merging of physical products and digital services.

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

Nielsen Holdings is bolstering its executive ranks with a trio of appointments, including the addition of Sean Cohan from A+E Networks.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Analytics Unite 2020 Sneak Peek

RIS News and CGT are joining forces for their seventh annual analytics summit taking place in June at the Sheraton Grand, Chicago, IL.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.

SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry.

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