Data & Analytics

The first step to solving any challenge is to understand it, and understanding comes from measuring and analyzing with the best data possible.

Facteus has teamed with 1010data in a partnership expected to bring deeper insights surrounding transaction data for consumer goods and retail companies.

The L'Oréal Group is leveraging artificial intelligence for its latest hair color system, intended to modernize and personalize the salon experience for consumers.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.

CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.

Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.

Collecting massive amounts of customer and consumer data is one thing. What you do with it, how you use it to increase, enhance, and understand your relationship with your customers and consumers is a wholly different — and constantly evolving — challenge.

Nike, Walmart, CVS Health, and Under Armour are among more than a dozen leading employers adopting criteria to mitigate data and algorithmic bias in human resources and workforce decisions.

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.