The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.
Explore the state of retail execution in the consumer goods industry today and learn how Computer Vision technology is helping manufacturers win at the shelf.
The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.
The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.
