CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.
Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.
Collecting massive amounts of customer and consumer data is one thing. What you do with it, how you use it to increase, enhance, and understand your relationship with your customers and consumers is a wholly different — and constantly evolving — challenge.
Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.