Alexa is a legitimate shopping tool, according to a new study from Field Agent.
Roughly one-third (112) of the 318 Alexa users polled in the study say they make purchases through Amazon.com's concierge service.
Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.
Nielsen this month is launching Everyday Analytics, a suite of tools designed to enable consumer packaged goods manufacturers to keep pace with the constantly changing, daily conditions of today's fragmented marketplace.
"Our clients have always valued advanced analytics to guide their annu
Originally published by Path to Purchase Institute
Whole Foods Market has hired dunnhumby to provide customer data and insights that the alternative grocer will use to refine its category management and merchandising strategies.
“Dunnhumby has the ability to understand customers and turn that