An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.
Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven consumer engagement tool Breinify.
Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes
Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.
