Alexa is a legitimate shopping tool, according to a new study from Field Agent.
Roughly one-third (112) of the 318 Alexa users polled in the study say they make purchases through Amazon.com's concierge service.
Originally published by Path to Purchase Institute
Whole Foods Market has hired dunnhumby to provide customer data and insights that the alternative grocer will use to refine its category management and merchandising strategies.
“Dunnhumby has the ability to understand customers and turn that
Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.