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Artificial Intelligence (AI) can offer a huge benefit to retail and CPG supply chain managers, but only if the AI is based on solid fundamentals that consider the diverse and dynamic nature of today’s modern supply chains.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.