Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online LandscapeThe company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning. Construct, Interrupted: How NIQ's Liz Buchanan Is Preparing for an Agentic Commerce EraAt FMI Midwinter last month, Liz Buchanan, NIQ president of North America, talked through some of the consumer intelligence company's priorities heading into 2026. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Estée Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging tech to elevate consumer experiences. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand Developing Personalization Strategies That Can Scale Learn how companies such as E.l.f. Beauty, L’Oréal, Newell and Unilever are building and maintaining resilient frameworks. Cider Ramps Up Decision-Making With AI Research Assistant The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle. AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. Hershey Names Amy Roe VP of Consumer, Commercial Intelligence The new hire will champion insight-based decision-making across the company. Liquid Death, Hain Celestial, Kimberly-Clark Pilot Promotion Optimization Tool Learn about the pilot program that allowed them to optimize campaigns while they are live. 1 2 3 4 5 Next Last
