Consumer Analytics

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Consumer Analytics

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.

The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.

RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.

Target is moving forward with its plans to add fresh and frozen grocery items to its same-day fulfillment services, potentially offering consumer goods companies an opportunity to stay agile in the face of shifting consumer behavior.

The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

A look at the questions that may help companies recover faster from the COVID-19-fueled consumer-pantry-loading-on-steroids event.

Nichefire, a developer of artificial intelligence for marketing and competitive insight has joined the open ecosystem of solution providers for retailers and consumer goods manufacturers.

Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.

1010data has developed a dedicated COVID-19 section on its website to help businesses address the retail demand challenges brought on by the pandemic.

The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly. 

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