This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.
Target is moving forward with its plans to add fresh and frozen grocery items to its same-day fulfillment services, potentially offering consumer goods companies an opportunity to stay agile in the face of shifting consumer behavior.
Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.
The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.