Consumer Analytics

Artificial Intelligence
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
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Webinars
Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth
Companies everywhere are striving to up their consumer experience game. Join this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.
Mobile Applications
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program
Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
Consumer Analytics
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy
The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.
Analytics Unite
Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
Consumer Analytics
Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development
The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.
Package Design & Production
Q&A: How Puracy Wants to Kill Off Single-Use Packaging
Puracy set out to create eco-friendly, safe, and convenient packaging. Learn from co-founder Sean Busch about how the company is innovating in the sustainability space.
Research & Development (R&D)
Hormel’s Originate Initiative Puts Spotlight on Data-Inspired Innovations
The company recently launched The Originate Initiative, a business-wide effort that is highlighting Hormel’s insights-led innovation through multiplatform storytelling. Learn more.
Retail and Consumer Goods Analytics Study
2023 Retail and Consumer Goods Analytics Study: The Analytics Advantage
RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.
Consumer Analytics
How La-Z-Boy Stays Ahead of Changing Consumer Trends With Insights Ecosystem Investment
La-Z-Boy is building a robust consumer insights ecosystem by 2027 that will allow the company to quickly adapt to changing shopping behavior and trends, remaining relevant and timely with consumers. Learn more.
IT Integration
Where CPG IT Teams Fit in the Retail Media Puzzle
As momentum for retail media networks grows, there are several considerations for IT teams on the back end to ensure that their brands can, in fact, unlock its benefits.
Digital Marketing
PepsiCo Marias Gamesa and Chokis Cookie Brands Level-Up Cookieless Connections
PepsiCo is preparing for a cookieless future with investments in its consumer video targeting.

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.