Consumer Analytics

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

Consumer data is the lifeblood of the consumer goods industry, fueling a brand’s ability to meet today’s sky-high — and ever changing — expectations. But what are some of these new sticky behavior shifts, and what should CGs know about the data trends that can truly measure and forecast impact?

Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.