Consumer Analytics

Transforming Sales in Consumer Goods

Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
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E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
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EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
How CPG Brands and DTCs Can Drive Conversions with Digital Experiences

REGISTER HERE! Date: Wednesday, April 21st @ 2 PM ET Over the last year, consumers have become dependent on digital channels for information on products that they would normally get in person.
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
Email or Text? How TULA Stopped Wondering Which One is Best

Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
Consumers Demand Sales & Marketing Remodel Amid Pandemic

The last year has left many to navigate uncharted territory and make decisions on the fly. Consumer behavior is no different, as increasing demands completely upended sales and marketing strategies.
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
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The Guide to Programmatic Commerce Starting with the Consumer

Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts

Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.