The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.
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Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces.
