Consumer Analytics

Tapestry Taps Analytics to Blend ‘Magic and Logic’
Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.
How Cuisinart and Spread the Love Leverage First-Party Data in the DTC Revolution
Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.
How CPG Brands Can Make Instant Commerce a Profit Center
Here are three ways CPG brands can build sales and loyalty through instant commerce.
Busy BEES: Inside AB InBev’s Data-Sharing Transformation
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation
Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
Building a MarTech Strategy that Bridges the Consumer Proximity Gap
The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates.
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience.
Inside Burton’s Digital Transformation and Redefined Retail Experience
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps
Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
The Hidden Benefits of DTC: How to Maximize Your First-Party Data Strategy
A new webinar, grounded upon CGT’s just-released DTC and Consumer Insights Report, will explore the hidden benefits of developing a direct-to-consumer strategy. Join us!
Sponsored
Unfolding Consumer Behavior Patterns in the New Normal
This report provides an overview of some of the major shifts in consumer behavior patterns that have emerged over the past two years. Using foot traffic data for key retail categories, we identified six aspects of changing consumer behavior. Learn More!
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie
Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.