Consumer Analytics

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

3 ways AI can break down silos and pave the way to sustainable growth.

In the following profiles, we proudly recognize our inaugural award winners — trailblazers who are setting new standards in data excellence and redefining what’s possible through analytics, emerging technologies and bold leadership.

It reflects a shift in how consumers are purchasing and enjoying snacks, she said, prioritizing convenience, portion control, permissibility and portability.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time. Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast.

The company has been leaning on shopper data to keep up with varied and shifting preferences.

Many CPGs are feeling the pressure of low consumer confidence. Here’s how they are responding, according to recent earnings conversations.