Consumer Analytics

Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana
Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.
How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy
PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.

AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation

The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.
How Del Monte Foods Is Identifying Emerging Flavor Trends

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.
How Kenvue’s New Data Framework Is Fueling Sustainability Efforts

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.
e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.
Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.
CG Tech Experts Weigh in on Sales and Marketing Investment Trends

Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say.
How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.

Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana

How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation

How Del Monte Foods Is Identifying Emerging Flavor Trends

How Kenvue’s New Data Framework Is Fueling Sustainability Efforts

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats

CG Tech Experts Weigh in on Sales and Marketing Investment Trends

How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization