Consumer Analytics

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Consumer Analytics

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.

Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Consumer Study Drives BIC to Expand DTC Brand on Amazon

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

A short list of additional vendors providing unique value to the consumer goods industry

The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.