Consumer Analytics

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Consumer Analytics

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.

A look at how today's new digital reality — and the need to adopt new tools to remain competitive — will impact manufacturers’ 2021 plans.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

In addition to messaging capabilities, CG companies should be investing in AI tools such as chatbots to automate many of the consumer interactions.

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