Consumer Analytics

Consumers are still craving value, but what that means may be shifting as we head into 2025. Get details about upcoming shopping trends.

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.

Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.

The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.