Consumer Analytics

The Data Alchemy of Co-Marketing Initiatives
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
L.L. Bean Invests in Analytics Platform for Multichannel Hyper-Personalization
Learn how the company plans to use deeper insights to grow its loyalty efforts and bolster its brand.

Connecting the Dots: Joe Sta-Romana’s Data-First Blueprint for Haleon

Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago.
Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
Construct, Interrupted: How NIQ's Liz Buchanan Is Preparing for an Agentic Commerce Era

At FMI Midwinter last month, Liz Buchanan, NIQ president of North America, talked through some of the consumer intelligence company's priorities heading into 2026.
Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey

Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far.
Estée Lauder Partners With Google for AI-Enabled Scent Personalization Tool

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging tech to elevate consumer experiences.
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign

Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand
Developing Personalization Strategies That Can Scale

Learn how companies such as E.l.f. Beauty, L’Oréal, Newell and Unilever are building and maintaining resilient frameworks.
Cider Ramps Up Decision-Making With AI Research Assistant

The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle.

The Data Alchemy of Co-Marketing Initiatives

L.L. Bean Invests in Analytics Platform for Multichannel Hyper-Personalization

Connecting the Dots: Joe Sta-Romana’s Data-First Blueprint for Haleon

Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape

Construct, Interrupted: How NIQ's Liz Buchanan Is Preparing for an Agentic Commerce Era

Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey

Estée Lauder Partners With Google for AI-Enabled Scent Personalization Tool

Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign

Developing Personalization Strategies That Can Scale

Cider Ramps Up Decision-Making With AI Research Assistant