Consumer Analytics

While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways.

For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape. 

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy. 

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource their subscription technology to a third-party platform provider.

Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces. 

Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow.