Consumer Analytics

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.

The Kraft Heinz Company and Danone continue to invest in their first-party data capabilities amid shifting privacy regulations, and an expanded partnership by their providers is expected to deliver new benefits.  

In this webinar, we’re joined by Matt Forrest, VP of Geospatial Analytics at CARTO, to discuss why companies like Mars, Unilever, and Yum! Brands are turning to spatial analysis to understand their target segments and the benefits they’re recording.

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. 

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

CGs are embracing consumer data and analytics to transform their businesses, but how can they tackle existing gaps? Learn more.

Kalindi Mehta, VP, consumer foresight and predictive analytics, The Estee Lauder Companies; and Josh Blacksmith, senior director, global consumer relationships and engagement, Kimberly-Clark, came together to talk about how having a truly consumer-centric approach to data changes how consumer goods

Join CGT, RIS, and Treasure Data as we take a deep dive into our annual “Retail and Consumer Goods Analytics Study" to provide a deeper context into the story behind the numbers.