New product introductions come with a great deal of uncertainty and risk. Learn how prescriptive analytics informs CG companies on how to optimize a plan to hit revenue targets.
The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.
This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.
RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.
For investors, consumer products were a safe bet: a shelter in bad times, a reliable source of growth in better times. The good news for companies is that this dynamic lasted for a very long time.
Target is moving forward with its plans to add fresh and frozen grocery items to its same-day fulfillment services, potentially offering consumer goods companies an opportunity to stay agile in the face of shifting consumer behavior.
Nichefire, a developer of artificial intelligence for marketing and competitive insight has joined the open ecosystem of solution providers for retailers and consumer goods manufacturers.
Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.
The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.
