Consumer Analytics

This marks one of the first major food and beverage companies to implement these autonomous agents at scale.

Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.

Gen Z and millennials were the most concerned about rising prices. Learn more.

The company combined proprietary KeurigIQ data from Wi-Fi-enabled brewers with insights from national surveys conducted by Harris Poll, Ipsos and Morning Consult, covering over 40,000 U.S. adults.

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

3 ways AI can break down silos and pave the way to sustainable growth.

In the following profiles, we proudly recognize our inaugural award winners — trailblazers who are setting new standards in data excellence and redefining what’s possible through analytics, emerging technologies and bold leadership.

It reflects a shift in how consumers are purchasing and enjoying snacks, she said, prioritizing convenience, portion control, permissibility and portability.