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CGT on Demand: Getting the Full Story on Consumers

How well do you understand your consumers when they aren't interacting with your brand? Find out here.

REGISTER NOW Analytics is the fuel that powers the modern enterprise.

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

For decades, IT spending as a percent of revenue has hovered around 2 percent in the CG industry.

Consumer packaged goods companies often struggle to be more insights-driven when they can't bring their data together for a better view of their consumers, their business, or the market.