Webinars

Institute Launches ‘Retail Intel’ Webinar Series

The Path to Purchase Institute recently launched “Retail Intel,” a monthly webinar series that gives consumer goods professionals a 30-minute briefing on leading retailers such as Walmart, Kroger, Walgreens and Amazon. Tapping into the vast content database available to members on p2pi.org, the

Analytics Study 2019: The Promise of New Technology

REGISTER NOW! Date: Tuesday, June 25, 2019 at 2:00pm ET (1:00pm CST) Data analytics is the fuel that powers the consumer goods industry, yet many companies are still struggling to develop the capabilities needed for survival.

How to Improve Consumer Engagement While Maximizing Growth

VIEW ON DEMAND! Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.

Driving Brand KPIs with Digital Promotions

VIEW ON DEMAND! Originally presented: Tuesday, May 7th at 2:00pm ET Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.

How to Stand Out and Win Customers at the Digital Shelf

Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.

From Outdated to Next-Gen: 5 Steps to Transforming Commercial Spend

This unique webinar outlines the steps organizations should take to transform their commercial spend, capitalize on the digital path to purchase, and drive profitable growth.

Supply Chain 2019: Building the Consumer Value Chain

This unique webinar will examine the ways in which consumer goods companies are transforming their supply chain practices to meet the needs of an omnichannel, consumer-centric marketplace.

How to Seize Margin and Market Share in 2019

Consumer insights and tactical strategies to boost your digital shelf revenue VIEW ON DEMAND! Date: Tuesday, February 26, 2019 at 2:00pm ET (1:00pm CST)

How to Leverage Cross-Functional Collaboration to Drive Digital Transformation

This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.

From the Procurement Desk to the Boardroom: Elevating the Role of the CPO

Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how.

Redefining the Practice of Trade Promotion

Hear a panel of industry experts examine the key ways in which consumer goods companies are seeking to improve their trade promotion practices.

Tech Trends 2018: Responding to Radical Change

Join CGT to learn key findings from the 15th annual Tech Trends Report, which looks at how the drive toward omnichannel excellence is affecting IT strategies and spending.

The Future of CPG: Growing Market Share Amid Modern Commerce Pressures

Consumer goods brands are facing pressure to satisfy the demands for market-ready content from both digital-first consumers and retailers. Attend this webinar to earn how to win at the digital shelf.

Creating Real Value for the Ever-Connected Consumer

A panel of industry thought leaders will examine the changes consumer goods companies must undertake to not just survive, but to thrive, in an endlessly evolving marketplace.