Webinars

“Retail Intel” Webinar Series

Take part in a 30-minute debrief presented by Path to Purchase Institute editors on the strategies and tactics driving success (or failure) at today’s leading retail chains including Amazon, Walmart, Target and more! Register Now!

First Purchase in an Omnichannel World

REGISTER NOW! Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online.

Trade Promotion Management 2019: New Tools to Revive Tired Practices

The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.

Back-to-School 2019 Marketing Recap

Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!

How to Improve Consumer Engagement While Maximizing Growth

VIEW ON DEMAND! Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.

Driving Brand KPIs with Digital Promotions

VIEW ON DEMAND! Originally presented: Tuesday, May 7th at 2:00pm ET Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.

How to Stand Out and Win Customers at the Digital Shelf

Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.

From Outdated to Next-Gen: 5 Steps to Transforming Commercial Spend

This unique webinar outlines the steps organizations should take to transform their commercial spend, capitalize on the digital path to purchase, and drive profitable growth.

Supply Chain 2019: Building the Consumer Value Chain

This unique webinar will examine the ways in which consumer goods companies are transforming their supply chain practices to meet the needs of an omnichannel, consumer-centric marketplace.

How to Seize Margin and Market Share in 2019

Consumer insights and tactical strategies to boost your digital shelf revenue VIEW ON DEMAND! Date: Tuesday, February 26, 2019 at 2:00pm ET (1:00pm CST)

Institute Launches ‘Retail Intel’ Webinar Series

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

How to Leverage Cross-Functional Collaboration to Drive Digital Transformation

This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.

From the Procurement Desk to the Boardroom: Elevating the Role of the CPO

Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how.

Redefining the Practice of Trade Promotion

Hear a panel of industry experts examine the key ways in which consumer goods companies are seeking to improve their trade promotion practices.