Webinars

During this webinar, you will learn the best practices to follow and the top pitfalls to avoid when developing a robust e-commerce strategy for reaching today’s consumers.

IDC's Simon Ellis, lead author of the report, will join with an illustrious group of panelists to review key findings from this year’s report and discuss implications for the future of the consumer goods industry.

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How well do you understand your consumers when they aren't interacting with your brand? Find out here.

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

For decades, IT spending as a percent of revenue has hovered around 2 percent in the CG industry.