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Next CGT Webinar: Getting the Full Story on Consumers

How well do you understand your consumers when they aren't interacting with your brand? Find out here.

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

For decades, IT spending as a percent of revenue has hovered around 2 percent in the CG industry.

Consumer packaged goods companies often struggle to be more insights-driven when they can't bring their data together for a better view of their consumers, their business, or the market.