A collection of recent webinars presenting research and best practices on a variety of key industry topics including technology transformation, data & analytics, digital marketing, supply chain excellence and new product development.
This webinar will examine some of the key steps consumer goods organizations are taking to become as good at customized manufacturing and direct-to-consumer fulfillment as they are at mass production and delivery.
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Date: March 12th, 2020 @ 2:00 PM ET
Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of h
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Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online.
The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.
Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!
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Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.
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Originally presented: Tuesday, May 7th at 2:00pm ET
Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.
Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.
This unique webinar outlines the steps organizations should take to transform their commercial spend, capitalize on the digital path to purchase, and drive profitable growth.
Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how.
This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.
