Webinars

VIEW ON DEMAND! Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online.

The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.

Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!

VIEW ON DEMAND!   Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.

VIEW ON DEMAND! Originally presented: Tuesday, May 7th at 2:00pm ET Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.

Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.

This unique webinar outlines the steps organizations should take to transform their commercial spend, capitalize on the digital path to purchase, and drive profitable growth.

This unique webinar will examine the ways in which consumer goods companies are transforming their supply chain practices to meet the needs of an omnichannel, consumer-centric marketplace.

Consumer insights and tactical strategies to boost your digital shelf revenue   VIEW ON DEMAND! Date: Tuesday, February 26, 2019 at 2:00pm ET (1:00pm CST)

Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how.

Hear a panel of industry experts examine the key ways in which consumer goods companies are seeking to improve their trade promotion practices.

This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.