A collection of recent webinars presenting research and best practices on a variety of key industry topics including technology transformation, data & analytics, digital marketing, supply chain excellence and new product development.
Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.
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Date: Tuesday, June 25, 2019 at 2:00pm ET (1:00pm CST)
Data analytics is the fuel that powers the consumer goods industry, yet many companies are still struggling to develop the capabilities needed for survival.
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Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.
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Originally presented: Tuesday, May 7th at 2:00pm ET
Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.
Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.
This unique webinar outlines the steps organizations should take to transform their commercial spend, capitalize on the digital path to purchase, and drive profitable growth.
This unique webinar will examine the ways in which consumer goods companies are transforming their supply chain practices to meet the needs of an omnichannel, consumer-centric marketplace.
Consumer insights and tactical strategies to boost your digital shelf revenue
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Date: Tuesday, February 26, 2019 at 2:00pm ET (1:00pm CST)
This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.
Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how.
Join CGT to learn key findings from the 15th annual Tech Trends Report, which looks at how the drive toward omnichannel excellence is affecting IT strategies and spending.
Consumer goods brands are facing pressure to satisfy the demands for market-ready content from both digital-first consumers and retailers. Attend this webinar to earn how to win at the digital shelf.
A panel of industry thought leaders will examine the changes consumer goods companies must undertake to not just survive, but to thrive, in an endlessly evolving marketplace.
