A collection of recent webinars presenting research and best practices on a variety of key industry topics including technology transformation, data & analytics, digital marketing, supply chain excellence and new product development.
As the unprecedented COVID-19 health crisis is unfolding, retailers and consumer goods companies are looking to their peers to share first-hand perspectives on what they are doing in response to the pandemic. That is why CGT and RIS are enlisting the help of industry experts for this series of webinars.
As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
This webinar will examine some of the key steps consumer goods organizations are taking to become as good at customized manufacturing and direct-to-consumer fulfillment as they are at mass production and delivery.
Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of hours.
The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization.
Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand!
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Technology-enabled consumer-centricity and innovation are driving new areas of growth in the consumer packaged goods industry. But current and future industry challenges can present obstacles to achieving that success.
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Originally presented: Tuesday, May 7th at 2:00pm ET
Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.