Rethinking Shopper-First Beverage Strategies for Today's Crowded Shelf

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Webinar Date: Wednesday, December 17, 2025, at 11 a.m. EST

The beverage aisle is expanding faster than ever, and retailers and manufacturers are feeling the strain. With new innovations launching constantly, the shelf is becoming more crowded, more complex and harder for shoppers to navigate.

In this session, Kim Feil, CMO of Aspire Healthy Energy Drinks, and Ty Kasperbauer, CEO of Storesight, break down how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

They’ll unpack the challenges both sides face — from assortment pressure to merchandising gaps — and share how a shopper-first, intelligence-driven approach can simplify choice, improve conversion and unlock stronger category performance.

This webinar will be moderated by Gina Acosta, Editorial Director and Associate Publisher of Consumer Goods Technology’s sister publication Progressive Grocer.