The web is the largest source of publicly available information in the world. Today's businesses see the immense potential of harnessing external and competitive information from the web to aid in enhanced business strategies and decision making. The catch?
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.