The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.
Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.