Originally published by Path to Purchase Institute
Whole Foods Market has hired dunnhumby to provide customer data and insights that the alternative grocer will use to refine its category management and merchandising strategies.
“Dunnhumby has the ability to understand customers and turn that
Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.
On March 8, a panel of seasoned experts will share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.