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Path to Purchase Expo 2019 P2PX

Inside This Week's P2PX Learning Labs

Find out how some of the biggest companies pulled off their recent wins.

CMO of the Year 2019: Amit Shah, 1-800-Flowers.com

Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand.

Amazon vs. Walmart

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

Patrick McLean Walgreens

Walgreens has named Patrick McLean senior vice president and chief marketing officer. He came to Walgreens from TD Bank, where he was CMO.

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Future Forecast: Maximizing the Value of Store Data

11/12/2019 — The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

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Tip of the Spear Technology: Dispersive Virtual Networks

Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."

Mark Your Calendar

Nov
13

Path to Purchase Expo

Wed, Nov 13 - Thu, Nov 14
Wednesday, November 13 - Thursday, November 14
Chicago
Nov
12

Consumer Goods Sales & Marketing Summit

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

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