8/15/2018 — Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences.
How will consumer goods companies forecast future product demand? By asking their vending machines.
As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
Consumer-facing companies need to adapt to a world in which buying and shopping will become very different activities.
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.