1/9/2019 — Field service solutions are a CPG company’s last chance to communicate with the shopper. When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter. This exclusive research report from EnsembleIQ
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CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.