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Gong Cha Taps Predictive Analytics for U.S. Growth Strategy

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

Beyond TikTok: Exploring New Platforms for the New Consumer

If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:

In conjunction with the closing of the transaction, LVMH has announced several leadership appointments at Tiffany.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.

Jorge Insuasty has been named chief life sciences officer at Philip Morris International, succeeding the retiring John O’Mullane.  

Smithfield Foods gave its leadership team a brisk shake, including naming a new chief supply chain officer.

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Power of Flexible Manufacturing: Case Studies in Success

Learn how low code application development fosters data exchange between and among integrated systems. 

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Making the Most of Consumer Data

A trio of experts discuss smart approaches to consumer data management, as well as the tech prowess that allows CGs to turn data into insight, and insight into action. 

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Procter & Gamble Chief Brand Officer Urges CGs to ‘Step Up. Take a Stand.’

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

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