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Reckitt Benckisner French's brand mustard and ketchup

McCormick & Co. Snags RB's Food Brands

The deal strengthens McCormick's position in the condiments category through the addition of brands like French's, Frank's RedHot and Cattlemen's.

Marzetti Invites Itself to Family Dinner

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

Pampers Prime Day Promotion

Pampers Is Prime for Preemies

Procter & Gamble's Pampers leveraged the excitement surrounding Amazon's Prime Day to drum up subscriptions with a cause effort.

Michael Kors 2017 Bancroft black and white collection

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Inspirational executives driving change in their organizations — and beyond.

StratConn: Data & Analytics

This unique event lets buyers from consumer goods companies and sellers from data & analytics solution providers connect more efficiently and strategically than ever before. It will be the most efficient two days you'll have all year.

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Chobani's Peter McGuinness on His 'CMO of the Year' Win

Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.

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StratConn: Data & Analytics

Mon, Sep 11 - Wed, Sep 13
Monday, September 11 - Wednesday, September 13
Elizabeth, NJ
StratConn brings the right business partners together through well-planned, 30-minute face-to-face sessions in private conference rooms. It's the most productive two days you'll have all year.

Latest Blogs


Key Capabilities for Achieving Success in the Digital Economy

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.


Agility Will Win the Retail Renaissance

Consumer brands are working feverishly to gain a foothold in today’s rapidly evolving retail landscape. From transforming in-store experiences to offering a multitude of options for delivery and pickup, companies are working hard to meet changing expectations.


Same Silo, Different Day

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.


Thinking Big About Retail's Future

Oh, so now you want to measure in-store behavior?

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