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Trade Promotion Management Solutions Guide 2018

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

Straight Talk with Accenture's John Zealley

John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT.

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CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

Deloitte’s Ed Johnson and Brian Bodendein will explore the rapidly evolving landscape for consumer product pricing and trade promotion and how companies must adapt to capitalize on this evolution.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Spurred on by consumer desire and regulatory demand, consumer goods companies are using track and trace technology to innovate their labeling and packaging processes.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

On-Demand Webinars: Keep the Learning Going

Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.

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Duncan Wardle Adds Innovation to CGSM '18

Innovation guru Duncan Wardle will bring his unrivaled energy to the Consumer Goods Sales & Marketing Summit stage June 18-20 in New York to present e

Mark Your Calendar

Apr
25

Retail & Consumer Goods Analytics Summit

Wed, Apr 25 - Fri, Apr 27
Wednesday, April 25 - Friday, April 27
Chicago

Thought Leadership

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

Feb
05

It's Complicated!

Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.

Jan
13

Big Names, Big Ideas at Retail’s Big Show

As he heads to the NRF's "Big Show" in New York this week, Oracle's Michael Forhez considers "what's now" and "what's wow" in the world of retail.

Feb
05

Trends to Watch in 2018

Digital is reshaping shopping behavior, with mobile and advanced technologies increasingly putting consumers in the driver’s seat of their experiences.

Dec
18

Key Capabilities for Success: Transparency and Traceability

Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.

Products and Promotions

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