7-Eleven Creates an Experiential Testing Ground
Equipped with a taqueria and growler station as well as new technology, 7-Eleven's new "lab store" in Dallas is not your average convenience store.
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Automating the Supply Chain: Survey Results from Top CPGs
3/28/2019 — A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management. - Significance of company size in increasing new freight flow in stores
Coming Soon
Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise.
Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.
Tip of the Spear Technology: AskAnExpert
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: remote sales assistant provider AskAnExpert.
Mark Your Calendar
Apr
24
Retail & Consumer Goods Analytics Summit 2019
Wed, Apr 24
- Fri, Apr 26
Wednesday, April 24
- Friday, April 26
Chicago
Thought Leadership
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Feb
15
Wallet Share is the Omni-Catalyst
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Apr
20
“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
Feb
28
In-Store Data Collection: Are You Doing It Right?
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Mar
12
The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Jan
15
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
Products and Promotions
