2/28/2019 — A new report from Ensemble IQ and Spring Global discusses how CPG companies and their field service teams are employing business intelligence and mobile tools to drive innovation in retail assortments and merchandising.
Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence (AI) to streamline crucial functions like route scheduling, order management/fulfill
Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues.
Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise.
Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction. As the battle to win at the shelf intensifies, mindsets are shifting from applying labor as a generalized ‘fix it’ for all things at retail to a strate