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LG Makes Power Move with Amazon Dash

The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected smart appliances as it aims to improve customer convenience beyond the product.

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Hefty Heads Back into the Ring for New Campaign

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

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The pet food brand is rolling out cloud-based demand planning software from solutions provider FuturMaster to more than 20 markets.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

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Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry—this new content platform, Rise, delivers retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise offers best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Tip of the Spear Technology: EON Group

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: IoT connectivity enabler EON Group.

Mark Your Calendar

Apr
24

Retail & Consumer Goods Analytics Summit 2019

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago

Thought Leadership

Jan
21

5 Winning Strategies to Perfect Retail Execution

CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction.  As the battle to win at the shelf intensifies, mindsets are shifting from applying labor as a generalized ‘fix it’ for all things at retail to a strate

Nov
06

AI Enables Smarter, Faster Retail Insights

The business imperatives for CPG companies are fairly well understood.  Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Nov
02

The Four ‘I’s’ of Smarter Business

What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.

Nov
25

Working Through Proper Channels

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Sep
24

Post-Apocalyptic Retail Review

Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."

Oct
01

From Food Fictions to Food Facts? The Future Tastes Good

With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.

Sep
04

Owning stuff. We’re so over it.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

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