Who Is the Consumer of the Future?
An authentic brand purpose will be critical for building loyalty among modern, proactive 'prosumers."
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.
What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.
A new era of business intelligence calls for a different perspective on your data assets.
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.