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L'Oréal Debuts 'Try On' Augmented Reality Tool

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

VF’s Vans Eyes DTC for Future Growth

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

Hershey Snags Some Pirate's Booty from B&G

The deal helps Hershey continue diversifying beyond chocolate and B&G reduce debt.

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On-Demand Webinars: Keep the Learning Going

Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.

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Tip of the Spear Technology: HeroFi

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.

Mark Your Calendar

Oct
29

League of Leaders Fall 2018 Meeting

Mon, Oct 29 - Wed, Oct 31
Monday, October 29 - Wednesday, October 31
Orlando, FL

Thought Leadership

Sep
10

Blockchain: Farm to Consumer is a Journey of Trust

The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.

Aug
20

Building a Connected Shopping Experience

To remain relevant with consumers, companies must continually adjust and reinvent their engagement across channels.

Sep
04

Owning stuff. We’re so over it.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

Aug
01

Could Your Brands Adapt To a World of Effortless Health?

As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?

Jul
20

Innovation Doesn’t Come in Increments

How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically? At the risk of sounding trite, I think “innovation” is the clear answer.

May
25

John Henry, Analytics Expert

AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.

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