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Consumer Goods Industry News, Research & Events

Analytics Unite

Opella’s Gaurav Shah To Close Out Analytics Unite 2025

Learn how organizations can navigate the future by embracing innovation, fostering a data-driven culture, and scaling AI initiatives across the enterprise.
Gaurav Sha
People / Honors / Awards

Nominations Open! 2025 CIO of the Year

Nominate a senior tech leader who has made the greatest demonstrable business impact within their consumer goods organization through the implementation and successful use of technology.
Artificial Intelligence

Fisher & Paykel Enabling Predictive Maintenance for IoT Appliances

The company is using AI to bolster its smart appliance efforts by using data to predict and prevent maintenance problems.
Refrigerator
Product Lifecycle Management (PLM)

Dansko Gets Product Lifecycle Management Lift

The Pennsylvania-founded company, known for its clogs, looked to this solution after struggling to efficiently manage product data due to an expanding portfolio.
Dansko
Corporate Strategy

Kimberly-Clark Optimizing Collaborative Supply Chain Amid Costly Tariff Environment

For 2025, Kimberly-Clark estimates it will incur $300 million in additional expenses due to changes in the international tariff environment. See how it is responding.

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Key Steps to Modernizing Your Consumer Data Strategies

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

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Consumer Goods Technology hosts two annual events to meet all of your needs, whether you are interested in analytics, sales and marketing, or other topics! Get a head start by saving the below dates in your calendar today, and subscribe to our free newsletters to stay up to date on our events and editorial content. 

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We started our exclusive texting community as a way to start conversations on important topics, share challenges and insights, and keep apprised of new, cool tech advancements,
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Modern CPG Merchandising Takes Data, AI, and Meeting the Moment

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.

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Clorox Neuroscience Experiment Says Cleaning Brings Joy

The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.
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