Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.
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Driving Innovation Efficiency in Formulated Product Design
6/20/2019 — Society has become digital. Smart phones, tablets and even smart speakers have become part of daily life. This also changes the way people shop and the way they share their shopping experiences.
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Tip of the Spear Technology: Jisp
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.
Mark Your Calendar
Oct
14
Nov
12
Path to Purchase Expo
Tue, Nov 12
- Thu, Nov 14
Tuesday, November 12
- Thursday, November 14
Chicago
Thought Leadership
Jul
08
A New Era of Business Creativity
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
Jun
19
Planning for Now: Analytics Across the Enterprise
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
Jun
22
Building and Measuring Your Perfect Store Strategy
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
May
21
3 Data-driven Approaches to Improve On-Shelf Availability
More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Feb
15
Wallet Share is the Omni-Catalyst
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
