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Who Is the Consumer of the Future?

An authentic brand purpose will be critical for building loyalty among modern, proactive 'prosumers."

Lego Offers Augmented Play Experience

The Lego Group has introduced a free augmented reality iPhone app that provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products. The Lego Playgrounds app unifies the digital and physical Lego worlds by bring

Adidas, Foot Locker Launch Empowerment Campaign

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

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But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.

The supermarket giant is rolling out a curated assortment of products and private label meal kits at select Walgreens drugstores. 

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)

On-Demand Webinars: Keep the Learning Going

Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.

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Tip of the Spear Technology: PopCom

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

Mark Your Calendar

Oct
29

League of Leaders Fall 2018 Meeting

Mon, Oct 29 - Wed, Oct 31
Monday, October 29 - Wednesday, October 31
Orlando, FL

Thought Leadership

Nov
02

The Four ‘I’s’ of Smarter Business

What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.

Nov
01

The Intelligent Enterprise: Where Data Doesn’t Collect Dust

A new era of business intelligence calls for a different perspective on your data assets.

Nov
06

AI Enables Smarter, Faster Retail Insights

The business imperatives for CPG companies are fairly well understood.  Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Nov
25

Working Through Proper Channels

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Sep
24

Post-Apocalyptic Retail Review

Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."

Oct
01

From Food Fictions to Food Facts? The Future Tastes Good

With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.

Sep
04

Owning stuff. We’re so over it.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

Products and Promotions

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