7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

The Path to Purchase Institute recently launched “Retail Intel,” a monthly webinar series that gives consumer goods professionals a 30-minute briefing on leading retailers such as Walmart, Kroger, Walgreens and Amazon. Tapping into the vast content database available to members on p2pi.org, the

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.