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In today’s marketplace, consumer brands must strategically shift from being product-centric to consumer-centric. We're here to help.
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Proof Shopper Marketing Is a Long-Term Growth Driver
5/10/2019 — “Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
P2PSummit: Register Today
Today's "always-on" shopper is changing how you do business, making it critical to find new partnerships and channels to build experiences that drive stronger engagement.
Build your confidence, find your community and leave inspired at the Path to Purchase Summit!
Rise Magazine Unveiling at 2019 Path to Purchase Summit
The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.
Mark Your Calendar
May
15
Oct
14
Thought Leadership
Apr
20
“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
Feb
28
In-Store Data Collection: Are You Doing It Right?
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Feb
15
Wallet Share is the Omni-Catalyst
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Mar
12
The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Jan
15
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
