Path to Purchase Expo Unveils New Format for 2019
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.
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6/20/2019 — Society has become digital. Smart phones, tablets and even smart speakers have become part of daily life. This also changes the way people shop and the way they share their shopping experiences.
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CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.