P&G Moves Toward a Targeted, Automated, Responsive Future
Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
A new era of business intelligence calls for a different perspective on your data assets.
As the holiday season approaches, retailers and brands must prepare to meet the demands of both brick-and-mortar and online shoppers.
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically? At the risk of sounding trite, I think “innovation” is the clear answer.