How Unilever Uses Consumer Insights in High-Risk Marketing

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.

Consumer Goods Sales & Marketing Summit

Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

Augmented Reality

General Mills' Lucky Charms Harnesses ‘Magic’ and Consumer Engagement With AR

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

IT Integration
Pressed Revamps IT Infrastructure to Boost Expansion and Accelerate Digital Transformation
Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.
Tech Transformation Videos
Tech Transformation Video: Bohb Blair of Jones Soda On What It’s Like Having the Most Engaged Consumers On the Planet
The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.
Tech Transformation Podcasts
Tech Transformation Podcast: Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers On the Planet
The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.

Mars Scaling Digital Twins Across the Globe
Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies
Adore Me Ramps Up Creative Projects By Leaning on AI Writing
One of the challenges Adore Me has solved in its 10-year history relates to copy. The brand has seen significant results by leveraging artificial intelligence. Learn more.
Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022
Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.
2022 Consumer Goods Sales & Marketing Report: Mission Critical
Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team.
Sponsored
How to Drive More Impact with Smarter Store Visits
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.
The Pride of the Consumer Goods Industry: Innovation
What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
How AB InBev Is Tightening Its Grip on Pricing With Analytics
The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
Brewery Group Carlsberg Is Expediting Order and Delivery With Intelligent Process Automation
Brewery company Carlsberg Group is accelerating its order and delivery processes, ensuring products in more than 150 markets arrive to their destinations faster through intelligent process automation. Learn more.

How Unilever Uses Consumer Insights in High-Risk Marketing

Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022

General Mills' Lucky Charms Harnesses ‘Magic’ and Consumer Engagement With AR

Pressed Revamps IT Infrastructure to Boost Expansion and Accelerate Digital Transformation

Tech Transformation Video: Bohb Blair of Jones Soda On What It’s Like Having the Most Engaged Consumers On the Planet

Tech Transformation Podcast: Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers On the Planet

Mars Scaling Digital Twins Across the Globe

Adore Me Ramps Up Creative Projects By Leaning on AI Writing

Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

2022 Consumer Goods Sales & Marketing Report: Mission Critical

Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation

How to Drive More Impact with Smarter Store Visits

L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center

The Pride of the Consumer Goods Industry: Innovation

Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

How AB InBev Is Tightening Its Grip on Pricing With Analytics

Brewery Group Carlsberg Is Expediting Order and Delivery With Intelligent Process Automation

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