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5/10/2019 — “Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
Today's "always-on" shopper is changing how you do business, making it critical to find new partnerships and channels to build experiences that drive stronger engagement.
Build your confidence, find your community and leave inspired at the Path to Purchase Summit!
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.