Skin Care AI: L'Oréal Decoding the Future of Beauty

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.

Running from Jan. 13 to Jan. 30, a limited-time pop-up store at Neiman Marcus’ NorthPark location in Dallas, Texas, will replicate the glass pavilions of the Grand Palais in Paris, France, allowing visitors to experience the Barbie Life.

Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role.

The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.

The latest entrant in the packaging accessibility space comes from Dawn, a Procter & Gamble brand. Dawn EZ-Squeeze features a new inverted bottle setup that can be used with one hand.

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.

Most recently a leader of category management and sales operations for JUUL Labs, he’ll be responsible for Bumble Bee’s customer strategy and planning function, including business management and demand planning.

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.