E-commerce

PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.

Loyalty Marketing

Reckitt Brands to Fetch Consumers More Rewards

Fetch shoppers can now earn even more rewards by purchasing household favorites like Air Wick, Finish, Resolve and Woolite.

Augmented Reality

Jones Soda Brings Labels To Life With Augmented Reality

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Fulfillment

Coca-Cola Expanding Wabi Digital Ecosystem

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.
Personnel Moves

Utz Executive Changes Name Devore COO, Kataria IT Leader

Cary Devore has been appointed executive VP and COO of Utz, a new role for the company and one in a series of management changes.
Mergers and Acquisitions

NielsenIQ Acquires Cornerstone Capabilities

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

How AI is Shaping Email Marketing in an Evolving Landscape

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.
PepsiCo CEO Ramon Laguarta’s 4 Consumer Behavior Trends Here to Stay

Much has been written about the extreme shifts in consumer behavior patterns, and PepsiCo is putting its money on a few select changes as the ones with some staying power.
P&G Piloting Paper Fabric Care Bottle

Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
How CGs Can Thrive with Household Product Subscriptions

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.
Business Model Refresh: 3 Reasons Why CGs Should Consider DTC

DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?
Lumbazzi Taps Radial To Scale E-com Fulfillment

Men’s health and beauty company Lumbazzi has tapped Radial to provide fulfillment and transportation services in order to further its e-commerce growth.
Altria Group To Sell Ste. Michelle Wine Estates

Altria Group subsidiary UST LLC will sell its Ste. Michelle Wine Estates business to private equity firm Sycamore Partners Management for $1.2 billion.
How Wholesalers Can Automate Key Business Functions and Focus on Strategy

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Bulletins

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CGs are increasingly grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Tackle these roadblocks with this blueprint.

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Lego Unveils Brick Made From Recycled Plastic Bottles

The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail.

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