How Unilever Uses Consumer Insights in High-Risk Marketing

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies 

One of the challenges Adore Me has solved in its 10-year history relates to copy. The brand has seen significant results by leveraging artificial intelligence. Learn more.

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team.

L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.

What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.