Executive Council

Retaining the New Consumer Through the Power of Technology

As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.

Social Media

Inside Idahoan Foods’ TikTok Challenge

In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

Events

Path to Purchase Live Coming to Florida Nov. 1-3

Owned by CGT parent EnsembleIQ, The Path to Purchase Institute will hold a new in-person event Nov. 1-3 at the Hyatt Regency Grand Cypress in Orlando, FL.

Consumer Engagement

First Look: MAC Cosmetics Concept Store

After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.
Corporate Strategy

PepsiCo’s Future of Work Is Flexible

As consumer goods companies reimagine their post-pandemic work environments, PepsiCo has gone on the record that its future has no default setting.
Personnel Moves

Philip Morris Reorganization Elevates Deepak Mishra to President of Americas

Mishra, previously chief strategy officer, will oversee the United States, Canada and Latin America businesses, marking a new regional structure for the company.

How 2 CG Brands Tackle Manufacturing Complexity

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market.
Kraft Heinz To Acquire Assan Foods In International Expansion

The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.
Sponsored

Measuring Marketing Spend in The New Post COVID Cookie-Less World

A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their
Amazon Launches Black Business Accelerator

Amazon's new initiative aims to help build sustainable equity and growth for Black-owned businesses, as well as help them be more successful sellers on its platform.
Unilever Picks Up Paula's Choice

Unilever will acquire skincare brand Paula’s Choice from TA Associates.
Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID

With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.
How PepsiCo’s Vikram Somaya Leverages Data to Predict the Future

Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.
Unilever Joins Diageo & GSK With First Paper-Based Laundry Bottle

Unilever is launching its first paper-based laundry bottle, developed as part of its participation in the Pulpex consortium.