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Data & Analytics

Food Waste, Food Insecurity and AI

Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.

Sales & Marketing

Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

The hair and beauty retailer and salon operator launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

Sales & Marketing

Piggly Wiggly To Offer CGs New Digital Ad Program

Piggly Wiggly will soon offer consumer goods manufacturers a new digital advertising program intended to simultaneously enhance the consumer experience. The grocer will become one of the first retailers to adopt Mercatus’ Digital Advertising solution, which aims to elevate the shopper

Corporate Strategy

Rawlings Picks Up Easton

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

Sales & Marketing

New Balance Partners for End-to-End CX Enhancement

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

Corporate Strategy

Leslie Lee to Oversee Data Analytics & Insights as Hormel Foods VP of Digital Experience

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Sales & Marketing

How Amazon, Stonewall Kitchen & Chewy Are Blending B2B with B2C for Deeper Customer Connections

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Corporate Strategy

RB Taps Filippo Catalano as CIO to Drive Digital Transformation During Dramatic E-Com Growth

Filippo Catalano has departed Nestle SA to drive the IT and digital transformation efforts of the No. 48 consumer goods company..  

Sales & Marketing

View From Mars: Why Checkout-Free Tech Is What Consumers Demand

Reimagining merchandising impulse in a world without the cashier

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Fuel a Future-Ready Workforce in Today’s Remote Culture

Done right, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.

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Bulletins

Oct
28

Nielsen Global Consumer Business Rebranding as NielsenIQ
Oct
18

IRI Acquires RSi
Oct
08

Accenture To Acquire Myrtle Consulting Group

More Bulletins

Most Read Stories

Sales & Marketing

P&G to Grow DTC Presence as E-commerce Sales Jump 50%

Corporate Strategy

RB Taps Filippo Catalano as CIO to Drive Digital Transformation During Dramatic E-Com Growth
Corporate Strategy

L’Oreal Chooses CEO Successor & Forms New Tech Division As it Plots Digital Future

Demand Signal Repository

Data and Analytics At the Heart of Every Part of the Mondelez Business
Product Innovation

In Growing Loop, Tom Szaky Continues Quest to Make TerraCycle Irrelevant

The State of the Evolving Global Supply Chain

A snapshot look at the current state of the CG supply chain with a focus on the tech enhancements being deployed through 2021

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Barefoot Wine Dips Toe Into AR With the Black Eyed Peas

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign.

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Thought Leadership

Growth in Uncertainty

Sep
24

Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well

Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.

July
15

Growth in Uncertainty: What Lies Beyond

Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.

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