The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.
If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:
The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
From product conception to market, apps built with low-code application development platforms help companies do more and get more from integrated product lifecycle management
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.
A trio of experts discuss smart approaches to consumer data management, as well as the tech prowess that allows CGs to turn data into insight, and insight into action.
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.
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