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Bounty Taps Tasty for 'March Madness' Video Campaign

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.

Walmart's Scan & Go Moves to China

While Scan & Go failed to make the cut in Walmart’s U.S. business, the concept took off quickly in China, where the retailer launched the mobile checkout service via a third-party application.

P2PI to Launch New Content Platform: Rise

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

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Brady Duncan, MadTree Brewing Co. Co-Founder

MadTree Brewing co-founder Brady Duncan will give a startup’s perspective on analytics during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.

Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.

Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

Rise Logo

Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Video Vantage Point: Sanjeev Khanna of TCS

CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.

Mark Your Calendar

Apr
24

Retail & Consumer Goods Analytics Summit 2019

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago

Thought Leadership

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Feb
28

In-Store Data Collection: Are You Doing It Right?

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

Jan
21

5 Winning Strategies to Perfect Retail Execution

CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction.  As the battle to win at the shelf intensifies, mindsets are shifting from applying labor as a generalized ‘fix it’ for all things at retail to a strate

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