8/15/2018 — Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.
The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.
To remain relevant with consumers, companies must continually adjust and reinvent their engagement across channels.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically? At the risk of sounding trite, I think “innovation” is the clear answer.
AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.