LG Makes Power Move with Amazon Dash
The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected appliances as it aims to improve customer engagement beyond the product.
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Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing
1/9/2019 — Field service solutions are a CPG company’s last chance to communicate with the shopper. When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter. This exclusive research report from EnsembleIQ
Coming Soon
Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise.
Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.
Tip of the Spear Technology: Perfitly
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.
Mark Your Calendar
Apr
24
Retail & Consumer Goods Analytics Summit 2019
Wed, Apr 24
- Fri, Apr 26
Wednesday, April 24
- Friday, April 26
Chicago
Thought Leadership
Jan
21
5 Winning Strategies to Perfect Retail Execution
CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction. As the battle to win at the shelf intensifies, mindsets are shifting from applying labor as a generalized ‘fix it’ for all things at retail to a strate
Nov
06
AI Enables Smarter, Faster Retail Insights
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
Jan
15
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
Nov
02
The Four ‘I’s’ of Smarter Business
What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.
Nov
25
Working Through Proper Channels
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Sep
24
Post-Apocalyptic Retail Review
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
Oct
01
From Food Fictions to Food Facts? The Future Tastes Good
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Sep
04
Owning stuff. We’re so over it.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Products and Promotions
