2022 Consumer Goods Sales & Marketing Report: Mission Critical

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

Consumer Goods Sales & Marketing Summit

Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

Tech Transformation Podcasts

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.

Personnel Moves
Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team.
Infographic
How to Drive More Impact with Smarter Store Visits
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
Sponsored
Research & Development (R&D)
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.

The Pride of the Consumer Goods Industry: Innovation
What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
How AB InBev Is Tightening Its Grip on Pricing With Analytics
The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
Brewery Group Carlsberg Is Expediting Order and Delivery With Intelligent Process Automation
Brewery company Carlsberg Group is accelerating its order and delivery processes, ensuring products in more than 150 markets arrive to their destinations faster through intelligent process automation. Learn more.
How PepsiCo Is Growing E-commerce Profitability
PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.
Navigating the Just-in-Case vs. Just-in-Time Inventory Rollercoaster
While almost every aspect of inventory management has been impacted by the last three years, one area in particular is creating significant headaches for retailers and CPG brands: managing just-in-case vs. just-in-time inventory. Learn more.
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics
Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.
Regaining Momentum: Building the D2C Customer Journey
When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
Goya Marks First Strong DTC Push With Online Store
Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."
Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS
Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.