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When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.
As he heads to the NRF's "Big Show" in New York this week, Oracle's Michael Forhez considers "what's now" and "what's wow" in the world of retail.
Digital is reshaping shopping behavior, with mobile and advanced technologies increasingly putting consumers in the driver’s seat of their experiences.
Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.