Path to Purchase Expo Unveils New Format for 2019
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.
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Driving Innovation Efficiency in Formulated Product Design
6/20/2019 — Society has become digital. Smart phones, tablets and even smart speakers have become part of daily life. This also changes the way people shop and the way they share their shopping experiences.
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Tip of the Spear Technology: YouCam for Web
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.
Mark Your Calendar
Oct
14
Nov
12
Path to Purchase Expo
Tue, Nov 12
- Thu, Nov 14
Tuesday, November 12
- Thursday, November 14
Chicago
Thought Leadership
Aug
04
The Packaging Waste Imperative: What Goes Around, Comes Around
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Jul
08
A New Era of Business Creativity
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
Jun
19
Planning for Now: Analytics Across the Enterprise
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
Jun
22
Building and Measuring Your Perfect Store Strategy
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
May
21
3 Data-driven Approaches to Improve On-Shelf Availability
More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
