Consumer Engagement

How Unilever Uses Consumer Insights in High-Risk Marketing

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.
pot noodle teaser image
Consumer Goods Sales & Marketing Summit

Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.
ravi parmeswar teaser
Augmented Reality

General Mills' Lucky Charms Harnesses ‘Magic’ and Consumer Engagement With AR

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.
Lucky Charms AR game

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2022 Retail and Consumer Goods Analytics Study

This annual study benchmarks the retail and consumer goods industries’ analytic maturity and identifies key investment trends. Learn where your company ranks among today’s leaders.

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Retail and Consumer Goods Analytics Study

Finding E-commerce Success With Tech-Fueled Supply Chain Planning

Learn how CPGs can lean on tech in their e-commerce strategies to build a supply chain system that closes existing gaps for improved data visibility, product flow, and profitability.

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supply chain

Accelerating Innovation and Growth With Consumer Insights

Learn how CPGs can thrive in the world of data by establishing a unified strategy, embracing opportunities, and closing existing gaps to transform businesses with agility and speed.

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Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.