Hershey Takes a Less Siloed Approach to Media Buying
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.
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6/20/2019 — Society has become digital. Smart phones, tablets and even smart speakers have become part of daily life. This also changes the way people shop and the way they share their shopping experiences.
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CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.