How Reckitt ID’d $2M+ in New Product Demand & Drove 81% Incremental Sales Lift
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.
o9 Solutions Launches ML, AI-Powered Integration with Google Cloud
Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.
Hormel Foods to Partner for Better Meat
This partnership is the latest effort into plant-based products by Hormel Foods.
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P&G’s Global Scale Helping Mitigate Supply Chain Woes
To combat some of today's supply chain and input increases, P&G is raising prices, with the United States seeing increases in nine of P&G’s 10 categories.
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Campbell’s Teams With Universal Music Group for QR Code Experiences
The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.
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Conagra Brands Dabbles in the Crypto Space with Latest Slim Jim Project
The Slim Jim brand has partnered to offer new, branded merchandise that be purchased with cryptocurrency.
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Sales & Marketing Report 2021
This year’s annual report takes a fresh look at the innovative ways the industry is connecting with consumers and the technologies they’re relying upon to get more granular.
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