Diageo To Overhaul IT Environment With Cloud-Based Upgrade

This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes. 

General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain. 

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Olive oil manufacturer Deoleo hopes to advance its sustainable sourcing goals with the help of QR codes. 

In the reshaped leadership role, Hodges will be managing the company’s end-to-end supply chain operations, including brewery management, procurement, customer service, engineering, safety, quality, and planning.

Pullings Hart will be replacing Magdi Batato, who is retiring from the role after a 30-year career with Nestlé.

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.

Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains. 

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.

For those who missed the event, and for those who want a refresh on some of the major topics discussed throughout these three days, we’re excited to provide highlights from all sessions below, with links to some of our expanded coverage.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.