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Hershey Takes a Less Siloed Approach to Media Buying

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Honest Tea Launches Vending Machines for Good

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Kroger Takes on 'Prime Day' with Wine, 'Black Friday' Sale

Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

Procter & Gamble dove into summer in the July edition of brandSaver.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.

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Tip of the Spear Technology: Jisp

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

May
21

3 Data-driven Approaches to Improve On-Shelf Availability

More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

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