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Behind the Tech: Mondelez Boosts Media Campaign Performance

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.

How to Fuel Efficient Marketing Strategies During Uncertain Times

For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

REGISTER HERE! Date: Thursday, March 25th at 11 AM ET The direct-to-consumer market is proportionately selling at a higher growth rate than the total market — that much is clear.

Yellow Wood will combine its non-Americas brand with Dr. Scholl’s to create a global footcare portfolio expected to generate over $700M in annual retail sales.

The robots are here, and they come bearing candy.

The partnership will launch 1915 Studios, a pre-accelerator for early-stage companies innovating within hygiene, IoT and sensing.

While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.

As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.

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Hurricane Marketing: Tech as a Compass in Today’s Consumer Goods Storm

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption. 

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The Digital Transformation Must-Have

Flexible manufacturing is a must-have for digital transformation — and apps created with low-code application development platforms are key to maximizing its benefits.

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Get Your Tickets for Analytics Unite 2021

2021 Analytics Unite: the Summit for Retailers and Consumer Brands dates have been announced! Join the RIS & CGT analytics communities on May 18-20 for a virtual experience that provides retail and consumer goods executives with the unpr This ye

Analytics Unite

May
18

Analytics Unite: The Summit for Retail and Consumer Brands

Tues, May 18 - Thurs, 20
100% Virtual Experience

Thought Leadership

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