3/29/2017 — As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.
CGT presents a comparison chart of supply chain planning providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
Some of the industry’s leading data minds will discuss and debate findings from the 2017 Retail and Consumer Goods Analytics Study, an annual benchmark research report that examines the state of analytics in the enterprise.