Following up on the release of the eighth-annual Sales & Marketing Report in June, CGT and IDC present a webinar exploring the ways in which consumer goods companies are modifying their traditional go-to-market practices to effectively engage with today's empowered consumers.
Consumer brands are working feverishly to gain a foothold in today’s rapidly evolving retail landscape. From transforming in-store experiences to offering a multitude of options for delivery and pickup, companies are working hard to meet changing expectations.
There’s a moment in “Duck Soup” when Groucho Marx says, “Why, a 4-year-old child could understand this. … Run out and find me a 4-year-old child. I can’t make head or tail out of it.”
I know I’m severely dating myself by referencing a movie from 1933.