7-Eleven Creates an Experiential Testing Ground
Equipped with a taqueria and growler station as well as new technology, 7-Eleven's new "lab store" in Dallas is not your average convenience store.
3/28/2019 — A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management. - Significance of company size in increasing new freight flow in stores
Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise.
Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: remote sales assistant provider AskAnExpert.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.