CMO of the Year Profile: Marie Gulin-Merle

To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

The opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems.

Attendees of this exclusive CGT webinar will learn how to develop consistent, comprehensive product data that will drive consumer engagement on the digital shelf.

An overview of the thought leadership presented in July at "ai.now," an industry workshop hosted by Fractal Analytics,

In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.