Durex Digs Into Machine Learning to Bring DTC Testing to New Heights

Reckitt Benckiser’s Durex brand is leveraging machine learning to bring its direct-to-consumer website optimization and A/B testing to the next level.

Data & Analytics

Gong Cha Taps Predictive Analytics for U.S. Growth Strategy

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

Sales & Marketing

Beyond TikTok: Exploring New Platforms for the New Consumer

If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:

Sales & Marketing

The Consumer Pulse Check Survey

The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.

The Integrated Product and Lifecycle Management Imperative

From product conception to market, apps built with low-code application development platforms help companies do more and get more from integrated product lifecycle management

Mergers and Acquisitions

LVMH Completes Tiffany & Co. Takeover, Talks Leadership Plans

In conjunction with the closing of the transaction, LVMH has announced several leadership appointments at Tiffany.

Corporate Strategy

Walmart’s CEO of U.S. E-Commerce Marc Lore Announces Retirement

Walmart’s Marc Lore is stepping down.

Sales & Marketing

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

Technology Innovation

PepsiCo Picks 10 Tech Innovators for Greenhouse Accelerator

PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.

Corporate Strategy

Philip Morris Names Jorge Insuasty Chief Life Sciences Officer in Smoke-Free Strategy

Jorge Insuasty has been named chief life sciences officer at Philip Morris International, succeeding the retiring John O’Mullane.

Supply Chain

Smithfield Foods Shakes Up Leadership Team

Smithfield Foods gave its leadership team a brisk shake, including naming a new chief supply chain officer.

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Power of Flexible Manufacturing: Case Studies in Success

Learn how low code application development fosters data exchange between and among integrated systems.

Bulletins

Jan

Bamboo Rose Takes Place in Accenture Innovation Network

Jan

SAS Teams For Supply Chain Efficiency

Jan

Genpact Nabs Enquero

More Bulletins

Making the Most of Consumer Data

A trio of experts discuss smart approaches to consumer data management, as well as the tech prowess that allows CGs to turn data into insight, and insight into action.

Watch Now

Procter & Gamble Chief Brand Officer Urges CGs to ‘Step Up. Take a Stand.’

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

Durex Digs Into Machine Learning to Bring DTC Testing to New Heights

Gong Cha Taps Predictive Analytics for U.S. Growth Strategy