Target Adds Another Digital Native to the Shelf
Continuing its strategy of giving digital native brands an in-store presence, Target began exclusively stocking Procter & Gamble's Native deodorants this week.
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Benchmarking Best Practices in Visual Content Creation
8/15/2018 — Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
On-Demand Webinars: Keep the Learning Going
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
Tip of the Spear Technology: HeroFi
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.
Mark Your Calendar
Oct
29
League of Leaders Fall 2018 Meeting
Mon, Oct 29
- Wed, Oct 31
Monday, October 29
- Wednesday, October 31
Orlando, FL
Thought Leadership
Sep
24
Post-Apocalyptic Retail Review
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
Jul
20
Innovation Doesn’t Come in Increments
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically? At the risk of sounding trite, I think “innovation” is the clear answer.
Sep
10
Blockchain: Farm to Consumer is a Journey of Trust
The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.
Aug
20
Building a Connected Shopping Experience
To remain relevant with consumers, companies must continually adjust and reinvent their engagement across channels.
Sep
04
Owning stuff. We’re so over it.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Aug
01
Could Your Brands Adapt To a World of Effortless Health?
As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?
Products and Promotions
