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Food Waste, Food Insecurity and AI

Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.

Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

The hair and beauty retailer and salon operator launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

Piggly Wiggly To Offer CGs New Digital Ad Program

Piggly Wiggly will soon offer consumer goods manufacturers a new digital advertising program intended to simultaneously enhance the consumer experience. The grocer will become one of the first retailers to adopt Mercatus’ Digital Advertising solution, which aims to elevate the shopper

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Filippo Catalano has departed Nestle SA to drive the IT and digital transformation efforts of the No. 48 consumer goods company..  

Reimagining merchandising impulse in a world without the cashier

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Fuel a Future-Ready Workforce in Today’s Remote Culture

Done right, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.

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The State of the Evolving Global Supply Chain

A snapshot look at the current state of the CG supply chain with a focus on the tech enhancements being deployed through 2021

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Barefoot Wine Dips Toe Into AR With the Black Eyed Peas

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign.

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Thought Leadership

Sep
24

Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well

Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.

July
15

Growth in Uncertainty: What Lies Beyond

Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.

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