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Trade Promotion Adoption Guide

Trade promotion funding is one of the costliest line items for all consumer goods companies.

Lucky Brand Starts with a Clean Slate

It's rare that an established brand has the opportunity to start with a clean slate on which to build its IT, but that's just what happened for Lucky Brand.

Honest Tea Goes Beyond the Brand

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

2016 Tech Trends Report

11/15/2016 — Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers.


Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.

EnsembleIQ announced today that it has appointed Peter Breen Editor-In-Chief of Consumer Goods Technology (CGT). Mr.

Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in?

In the past two years, General Mills has added seven new independent directors with diverse backgrounds and leadership experiences in consumer goods and other relevant industries.

Battat reports that the launch of this new retail concept has greatly heightened the interest towards the Our Generation brand, and it expects to have a broader deployment in 2017.

Read the Latest Issue

CGT November 2016

In the November 2016 digital edition of CGT, Dr Pepper Snapple Group shares how a focus on developing seamless product content has improved its relationship with Walmart and its shoppers.

CGT November 2016

Michael Forhez on Rethinking the Consumer Goods Industry

Michael Forhez of 1WorldSync discusses the "monumental moments" changing the consumer goods industry.



2017 Retail and Consumer Goods Analytics Summit

Wed, Apr 26 - Fri, Apr 28 2017
Wednesday, April 26 - Friday, April 28
The Drake Hotel, Chicago
Using customer analytics is not a distant dream – effective retailers and CG companies are using them right now!



Disruption Made Simple

Nearly all growth in the consumer goods industry over the next 10 years will be driven by companies that successfully engage directly with consumers, according to IDC Manufacturing Insights.   That prediction starkly illustrates the unprecedented disruption that's taking place within the


Welcome to the new CGT Experience

Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch.   Our new design is clean, responsive, and easy on the eyes.

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