Who Is the Consumer of the Future?
An authentic brand purpose will be critical for building loyalty among modern, proactive 'prosumers."
SPONSORED
The ABCs of Trade Promotion ROI
11/9/2018 — With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
On-Demand Webinars: Keep the Learning Going
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
Tip of the Spear Technology: PopCom
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.
Mark Your Calendar
Oct
29
League of Leaders Fall 2018 Meeting
Mon, Oct 29
- Wed, Oct 31
Monday, October 29
- Wednesday, October 31
Orlando, FL
Thought Leadership
Nov
02
The Four ‘I’s’ of Smarter Business
What are the key ingredients for transformation in an ever-evolving digital landscape? The four “I’s” of the Intelligent Enterprise: industry-focused, integrated, intelligent and innovative.
Nov
01
The Intelligent Enterprise: Where Data Doesn’t Collect Dust
A new era of business intelligence calls for a different perspective on your data assets.
Nov
06
AI Enables Smarter, Faster Retail Insights
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
Nov
25
Working Through Proper Channels
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Sep
24
Post-Apocalyptic Retail Review
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
Oct
01
From Food Fictions to Food Facts? The Future Tastes Good
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Sep
04
Owning stuff. We’re so over it.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Products and Promotions
