7/25/2017 — It’ll take more than spreadsheets to build effective integrated business planning capabilities.
This unique industry event lets buyers from consumer goods companies and sellers from data & analytics solution providers connect more efficiently and strategically than ever before. It will be the most efficient two days you'll have all year.
Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.
Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies.
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.
Today’s brands understand that having a digital strategy is essential for scalability. As a result, traditional brick-and-mortar retailers are building mobile and e-commerce capabilities into their strategies at an impressive speed.
Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
