Serta Simmons Plans for Tomorrow with DTC Brand
Serta Simmons Bedding this week launched a new brand to address the trend toward online shopping for mattresses.
SPONSORED
Avoiding 7 Costly Trade Promotion Mistakes
6/9/2017 — Failed trade promotions cost CPGs billions of dollars annually. Learn how to break the cycle in this e-book.
CGT Webinar Series
Following up on the release of the eighth-annual Sales & Marketing Report in June, CGT and IDC present a webinar exploring the ways in which consumer goods companies are modifying their traditional go-to-market practices to effectively engage with today's empowered consumers.
Chobani's Peter McGuinness on His 'CMO of the Year' Win
Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.
Mark Your Calendar
Sep
11
StratConn: Data & Analytics
Mon, Sep 11
- Wed, Sep 13
Monday, September 11
- Wednesday, September 13
Elizabeth, NJ
StratConn brings the right business partners together through well-planned, 30-minute face-to-face sessions in private conference rooms. It's the most productive two days you'll have all year.
Latest Blogs
Tue
20
Agility Will Win the Retail Renaissance
Consumer brands are working feverishly to gain a foothold in today’s rapidly evolving retail landscape. From transforming in-store experiences to offering a multitude of options for delivery and pickup, companies are working hard to meet changing expectations.
Wed
03
The State of Consumer Products
A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.
Fri
26
Same Silo, Different Day
There’s a moment in “Duck Soup” when Groucho Marx says, “Why, a 4-year-old child could understand this. … Run out and find me a 4-year-old child. I can’t make head or tail out of it.” I know I’m severely dating myself by referencing a movie from 1933.
Products and Promotions
