The brand's first "Live" store caters heavily to members of the NikePlus loyalty program, as well as to the local community.
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.
An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.
4/30/2018 — This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.
The new facility is part of the company’s continued efforts to deliver exceptional technical services to the 71% of U.S households with a Samsung product.
CGT continues to accept nominations for its annual "CIO of the Year" and the "Business Technology Awards" (for Customer Management, SMBs, and Supply Chain). Deadline is Aug. 6.
Attendees of this exclusive CGT webinar will learn how to develop consistent, comprehensive product data that will drive consumer engagement on the digital shelf.
In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
Former SC Johnson executive Diego Palmieri will lead marketing for U.S. meals and beverages.
In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.
View this webinar to better understand the options and opportunities for leveraging AI throughout your organization.
Learn about best practices in new product development, digital marketing and other topics through CGT's on-demand webinar series.
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this social media intelligence software from Graphika.
How will consumer goods companies forecast future product demand? By asking their vending machines.
Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
Consumer-facing companies need to adapt to a world in which buying and shopping will become very different activities.
As leaders guide their companies through a digital transformation, three imperatives can help them decode the “how” of the journey.
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