11/15/2016 — Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers.
Nearly all growth in the consumer goods industry over the next 10 years will be driven by companies that successfully engage directly with consumers, according to IDC Manufacturing Insights.
That prediction starkly illustrates the unprecedented disruption that's taking place within the
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