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Lowe's Buys Retail Analytics Platform from Boomerang

The technology will be integrated into the home improvement retailer's core business functions to bolster strategic and data-driven pricing and merchandise assortment decisions across the enterprise.

Pepsi Kicks Off AR-Enabled Summer on Instagram

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Loop's U.S. Launch Boasts Kroger, Walgreens Partnerships

The unique circular shopping system delivers products from top brands in returnable containers.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Albertsons Cos.' Jewel-Osco is leveraging the star power of Bo Jackson — baseball and football All-Star turned owner of Bo Jackson Signature Foods — to host a grilling-themed sweepstakes also with Coca-Cola Co. and Utz.

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

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Summit

P2PSummit: Register Today

Today's "always-on" shopper is changing how you do business, making it critical to find new partnerships and channels to build experiences that drive stronger engagement. 

 

Build your confidence, find your community and leave inspired at the Path to Purchase Summit! 

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Rise Magazine Unveiling at 2019 Path to Purchase Summit

The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.

Mark Your Calendar

May
15

P2PSummit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston, MA

Thought Leadership

Apr
20

“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.

Feb
28

In-Store Data Collection: Are You Doing It Right?

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Stay Informed