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New product introductions come with a great deal of uncertainty and risk. Learn how prescriptive analytics informs CG companies on how to optimize a plan to hit revenue targets.
Follow these 3 requirements to build a strong artificial intelligence foundation.
Analytics Unite, the Summit for Retailers and Consumer Brands, has been redefined as a 100% virtual experience to continue serving as an essential destination where retailers and CG executives can learn and share ideas.
Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.
Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.