CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
3/29/2017 — As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
For a long time, shopper marketing in the consumer packaged goods industry was focused on the brick-and-mortar structure of an actual store, the physical aisle. Now, as consumers seek to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to the plate.
Some of the industry’s leading data minds will discuss and debate findings from the 2017 Retail and Consumer Goods Analytics Study, an annual benchmark research report that examines the state of analytics in the enterprise.