P2PI Adds inMarket Loyalty Data to Retailer Profiles
Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.
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Proof Shopper Marketing Is a Long-Term Growth Driver
5/10/2019 — “Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
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Tip of the Spear Technology: Shopperception
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.
Mark Your Calendar
Oct
14
Nov
12
Path to Purchase Expo
Tue, Nov 12
- Thu, Nov 14
Tuesday, November 12
- Thursday, November 14
Chicago
Thought Leadership
Apr
20
“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
Feb
28
In-Store Data Collection: Are You Doing It Right?
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Feb
15
Wallet Share is the Omni-Catalyst
When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Mar
12
The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Jan
15
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
