7/25/2017 — It’ll take more than spreadsheets to build effective integrated business planning capabilities.
This unique event lets buyers from consumer goods companies and sellers from data & analytics solution providers connect more efficiently and strategically than ever before. It will be the most efficient two days you'll have all year.
Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.
Consumer brands are working feverishly to gain a foothold in today’s rapidly evolving retail landscape. From transforming in-store experiences to offering a multitude of options for delivery and pickup, companies are working hard to meet changing expectations.
