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Path to Purchase Expo 2019 P2PX

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

What Does the CCPA Mean for the Grocery Industry?

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Hilary Carter likes to say she’s come full circle – at least to this point in her young career.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

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Consumer Goods Sales & Marketing Summit Heads to Boston

Take a look back at the 2o18 Consumer Goods Sales & Marketing Summit to see the excitement you won't want to miss at this year's event in Boston.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Aug
20

How to Get Shelving Priorities Right in Your Perfect Store

High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Stay Informed