Estée Lauder Names Aude Gandon Chief Digital & Marketing Officer
The Estée Lauder Cos. has appointed Aude Gandon as its first chief digital and marketing officer, effective Aug. 1.
In this newly created role, Gandon will lead the company’s digital marketing and media ecosystem and oversee digital commerce efforts to accelerate online performance.
She will also oversee the company’s precision marketing, creative operations, consumer and category insights, regional store design and visual merchandising, omnichannel media strategy and global consumer care.
Estée Lauder’s Operational Overhaul
This is the latest move in a series of leadership announcements as the company looks to simplify its operations to better serve consumers. Earlier this year, Estée Lauder also created a chief technology, data and analytics officer role, hiring Brian Franz to lead the company’s strategic transformation with a focus on global data and tech capabilities.
Also: Learn about Estée Lauder’s AI inventory deployment, part of the enterprise-wide optimization
In February, Estée Lauder announced that it was consolidating its existing regional organization into four geographic clusters so the company can more efficiently jump on consumer trends and innovate faster.
Gandon will join the executive team and report directly to president and CEO Stéphane de La Faverie.
“Her deep expertise across all facets of marketing — from brand strategy and creative development to digital transformation and data analytics — will be instrumental as we continue to build stronger consumer connections,” said de La Faverie. He added that Gandon was hired for her global perspective and proven track record of leading large-scale marketing, digital and media transformations.
Gandon said she looks forward to working with the Estée Lauder team to enhance its digital capabilities, deepen consumer connections, and drive brand and channel growth.
More About Gandon
Gandon most recently served as global chief marketing officer at Nestlé, where she was tasked with implementing new operating models, launching global content studios and developing strategic partnerships with tech platforms, including Google, Meta, Amazon and Netflix.
Before Nestlé, Gandon held several leadership roles at Google, including global managing director for platform and ecosystems, where she oversaw integrated brand and creative strategies.
Earlier in her career, Gandon worked for global advertising agencies such as Publicis Worldwide, McCann and Leo Burnett, managing beauty and luxury clients including L’Oréal, P&G Beauty and LVMH.
