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Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy.
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024.
Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."
This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, presi
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats.
In line with the company’s mission of sustainability, every dollar Patagonia makes will either be reinvested back into the brand or distributed as dividends toward protecting the environment and planet.
Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more.
CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce."
New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America.
Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
As the Kellogg Company moves forward with its plan to separate three of its businesses, the company has made several key appointments to its North America Cereal Co. leadership team. Learn more.
Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details.
Effective January 1, 2023, Jennifer Mann will be taking over the role of corporate senior vice president and president of the company’s North America operating unit. Learn more.
Until Adidas has secured a replacement, Rorsted will remain in the role. The search for a successor is in progress. Learn more.
Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle
Stabucks is experiencing a major leadership reshuffle as its COO John Culver departs and the company looks to restructure talent as part of its “Reinvention Plan.” Learn more and see who was named EVP, chief strategy and transformation officer.
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth.
While the integration process began immediately, the company expects the formal kick-off to occur in early 2023, and has so far defined the first four organizational layers of the restructure. Learn more.
Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more.
How CPGs can benefit from a single omnichannel communication platform.