ARTICLES BY THIS AUTHOR
June 2022
June 17
Chobani Races Into Metaverse Experiment With Roblox Event
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
June 14
Mars Names Ikdeep Singh Global President of Pet Nutrition
In the new role, Singh will be responsible for growing the pet portfolio across 50 global markets, which accounts for about 400 million pets served. Get more details.
June 09
P&G Levels Up Manufacturing With Machine Learning and AI
The Procter & Gamble Company is overhauling its manufacturing, looking to reduce costs, improve productivity, and increase consumer satisfaction. Get the details.
June 07
The Honest Company Taps Steve Winchell for New EVP of Operations and R&D Role
Winchell will be overseeing both the R&D and operations teams, reporting directly to the company’s CEO, Nick Blahos. Get more details.
May 2022
May 31
Unilever Acquires Majority Stake in Hair Growth Brand Nutrafol
The brand will operate as part of Unilever’s health and wellbeing unit, which includes brands like OLLY, Liquid I.V. and Onnit. 2. Get the details.
May 17
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
May 17
Crate & Barrel Names Sebastian Brauer Metaverse VP, Announces More Promotions
Crate & Barrel has announced significant changes across its executive leadership team.
May 13
Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
May 10
Carhartt Names Chad Cornstubble SVP of D2C
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores.
May 06
Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades
The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.
May 04
Conagra Brands Names Lucy Brady President of Grocery and Snacks
Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO.
May 03
CPGs Seize On Rocketing TikTok Trends
CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.