ARTICLES BY THIS AUTHOR
- 7/2/2025
Unilever Bolsters Social Listening Strategy With AI
Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value. - 7/1/2025
Danone's Ariel Dalton to Speak on Modern Operating Models at Sales & Marketing Tech Summit
Dalton will be speaking on the “Operating Models That Power Experience-Led Growth” panel on October 29. - 7/1/2025
Del Monte Foods Files for Bankruptcy, Looks to Sell as Part of Turnaround Strategy
New financing combined with cash from ongoing operations is expected to provide sufficient liquidity during the sale process. - 6/30/2025
Henkel Promotes Rajat Agarwal to North America President
He succeeds Pernille Lind Olsen, who departed the company to seek out new opportunities. - 6/30/2025
Coca-Cola Awakens the Force With Hologram QR & AR Campaign
Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging. - 6/29/2025
Dr. Praeger’s Taps Alexis Brescia to Lead Supply Chain
The new hire has over 25 years of experience in the consumer goods industry. - 6/26/2025
Juanita’s Foods Taps Simon Stopol as SVP of Transformation
In the newly created role, Stopol will lead strategic initiatives to streamline operations, drive innovation and accelerate growth. - 6/26/2025
How Nike Will Navigate a $1 Billion Tariff Impact
Matthew Friend, Nike’s executive VP and CFO, outlined the company’s mitigation plan. - 6/26/2025
Nestlé USA, Conagra & J.M. Smucker Join Industry Shift Away From Synthetic Coloring
The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. - 6/24/2025
CamelBak Parent Revelyst Gets AI Product Data and Search Boost
Revelyst can now lean on optimized product data, including consistent taxonomy and up-to-date availability.