Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/8/2025
Constellation Brands Eyes Price Pack Architecture to Re-Engage Cautious Consumers
Much like other consumer goods companies, Constellation Brands is having to navigate a tough economic and socio-political climate, with tariffs and rising costs impacting the business and its consumers alike. - 10/6/2025
How P&G's Mentorship Framework Helps Support Its Modernization Roadmap
The company has created a structure through which it supports digital modernization efforts, such as AI enablement, through several mentorship opportunities, including a CIO technical advisory board and upskilling relationships. - 10/5/2025
Wella Company Hires Julia Anderson to Lead Digital Strategy
The company said her expertise in enterprise modernization, AI and cybersecurity will help Wella accelerate growth and drive customer-focused innovation. - 10/2/2025
Conagra Balances Pricing, Merchandising Decisions With Consumer Value Mindset
Learn how the company must carefully balance consumer needs with volatility-proof decision-making. - 10/2/2025
Combe, Tiesta Tea Execs to Uncover the Path to Self-Optimization at CG Sales & Marketing Tech Summit
Explore how top brands are shifting from manual adjustments to continuous optimization on Oct. 27 in Chicago. - 9/30/2025
Lavazza Pilots AI Personas to Optimize Marketing
The company is participating in an early pilot that allows it to create interactive, diverse consumer profiles with simulated conversations so it can test ideas in real time before moving on to human focus groups. - 9/29/2025
Unilever's AI Tool Gives Closeup Brand a Marketing Boost
Unilever said the technology not only aided in timeliness but also helped meet specific touchpoints. - 9/29/2025
Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Pin Down Consumer Trends
Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve. - 9/29/2025
Coty Launches Strategic Review of Consumer Beauty Business
The review focuses on Coty’s $1.2 billion revenue mass color cosmetics business, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor. - 9/25/2025
Wild Foods Gets PLM Revamp as it Scales for International Growth
Wild Foods sought out a solution that could accelerate time to market and centralize data.
