Liz Dominguez
ARTICLES BY THIS AUTHOR
- 3/12/2026
Scaling at Speed: How Colgate-Palmolive Uses AI to Globalize Product Success
Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop. - 3/12/2026
Coca-Cola Leadership Details Digital Roadmap: Moving from Data Silos to a Connected Network
Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization. - 3/11/2026
Analytics Unite Grows With Headliners From Reckitt, Mars, Wendy’s, Confluencer Commerce
The event is just weeks away, and speakers are preparing engaging presentations on some of the top trending topics in consumer goods and retail. - 3/9/2026
Levi’s Global ERP Overhaul Reaches 60% Completion, Paving Way for AI Orchestration
Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems. - 3/9/2026
How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade
Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. - 3/8/2026
Newell Optimizes Product Detail Pages With AI Agent
The partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. - 3/5/2026
PDC Brands, Church & Dwight, Mars, Lowe's Execs to Discuss Intelligent Supply Chains at Analytics Unite
Analytics Unite 2026, being held April 7-9 in Chicago, will address the new frontier of intelligent supply chains, which are autonomous and AI-enabled to predict and respond in real time. - 3/5/2026
Kimberly-Clark Hires Francesco Tinto as Chief Information, Global Business Services Officer
Learn who will lead the company's information technology and global business services organizations. - 3/5/2026
The Data Alchemy of Co-Marketing Initiatives
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. - 3/4/2026
How to Navigate the Intersection of AI and Pricing
When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience.
