ARTICLES BY THIS AUTHOR
Sep 2022
Sep 30
Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy.
Sep 27
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM
There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
Sep 27
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024.
Sep 22
Goya Marks First Strong DTC Push With Online Store
Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."
Sep 20
Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster
This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, presi
Sep 20
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats.
Sep 16
Patagonia Says Ownership Transfer Will Help Fight the Climate Crisis
In line with the company’s mission of sustainability, every dollar Patagonia makes will either be reinvested back into the brand or distributed as dividends toward protecting the environment and planet.
Sep 16
Edgewell Personal Care Restructures Leadership
Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more.
Sep 13
CGSM Keynoter Pascal Houdayer, CEO of Orveon Global, to Tackle ‘Everywhere Commerce’
CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce."
Sep 13
Kraft Heinz Promotes Diana Frost to Chief Growth Officer of North America
New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America.
Sep 13
Fossil Group Taps Lisa Marie Pillette as SVP and CMO
Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
Sep 09
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
Aug 2022
Aug 26
Kellogg Company to Overhaul North America Cereal Leadership Amid Restructure
As the Kellogg Company moves forward with its plan to separate three of its businesses, the company has made several key appointments to its North America Cereal Co. leadership team. Learn more.
Aug 26
Doritos’ New AR and Social Campaigns Supercharge Consumer Engagement
Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.
Aug 23
Levi’s Jumps Inventory Hurdles With Machine Learning E-commerce Tech
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details.
Aug 23
Coca-Cola Taps Jennifer Mann as President of Its North America Operating Unit
Effective January 1, 2023, Jennifer Mann will be taking over the role of corporate senior vice president and president of the company’s North America operating unit. Learn more.
Aug 22
Adidas CEO Stepping Down in 2023, Search for Replacement in Progress
Until Adidas has secured a replacement, Rorsted will remain in the role. The search for a successor is in progress. Learn more.
Aug 19
Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle
Stabucks is experiencing a major leadership reshuffle as its COO John Culver departs and the company looks to restructure talent as part of its “Reinvention Plan.” Learn more and see who was named EVP, chief strategy and transformation officer.
Aug 16
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth.
Aug 16
Henkel’s Transformative Consumer Brands Merger Moving to Next Phase
While the integration process began immediately, the company expects the formal kick-off to occur in early 2023, and has so far defined the first four organizational layers of the restructure. Learn more.
Aug 15
CGT Shortlisted for Interactive Storytelling Award From Folio
Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more.
Aug 03
Enhancing Conversational Commerce With CPaaS
How CPGs can benefit from a single omnichannel communication platform.