ARTICLES BY THIS AUTHOR
- 7/10/2025
Conagra Navigates Potential $200M Tariff Hit, Bolsters Supply Chain
Issues around meeting inventory demand are compounding tariff-related obstacles. - 7/9/2025
SharkNinja Taps Former Amazon Exec Mike Harris to Shape Tech Ecosystem
Harris will blend deep consumer insight with cutting-edge engineering to create the next generation of connected, intelligent products. - 7/9/2025
Ferrero, WK Kellogg Acquisition: How the $3.1B Deal Will Link Two Legacy Brands
The acquisition is part of Ferrero’s strategy to tap into strong brand recognition and consumer relevance. - 7/9/2025
The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption
Richter adds context to CPG engagement study findings through real-life examples from companies such as Ferrara, John Frieda and Molton Brown. - 7/8/2025
Suntory Global Spirits to Ramp Up Decision Making With Gen AI
The optimization will allow for real-time response while freeing up employees, so they can focus on higher-value tasks. - 7/7/2025
Hershey Names Kirk Tanner CEO
He is succeeding Michele Buck, who previously announced she would be retiring from the company. - 7/7/2025
PepsiCo Embraces Agentic AI to Modernize Field Execution and CX
This marks one of the first major food and beverage companies to implement these autonomous agents at scale. - 7/6/2025
Nestlé Develops Generative AI Tool to Optimize Sustainable Packaging Development
The tool will help pinpoint high-barrier packaging materials. - 7/6/2025
Nature’s Path Hires Laura Chamberlain for New CCO Role
The company created the new executive leadership role to drive customer strategy across all U.S. channels. - 7/2/2025
Unilever Bolsters Social Listening Strategy With AI
Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.