Liz Dominguez
ARTICLES BY THIS AUTHOR
- 7/31/2025
P&G, Mondelez, L’Oreal, Hershey: CPGs Strategize Around Shifting Consumer Behavior
In their latest earnings conversations, four CPGs share details of consumer sentiment and how they’re forming strategies around shifting behaviors. - 7/30/2025
Collaboration Becomes the New Currency in Trade Promotions
Modern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners. - 7/29/2025
Bic's Karen Schwartz to Discuss AI-Enabled Team Efficiency at CG Sales & Marketing Tech Summit
Schwartz joins a panel that will explore how marketers are leveraging AI and other technologies to empower their teams. - 7/29/2025
How AI-Enabled Visual Intelligence Is Transforming Experiences at the Shelf
Cory Knopp, VP of sales at Form, shares how CPG brands can use mobile AI to capture SKU-level insights, streamline planogram management and respond to the quickly shifting market environment. - 7/28/2025
Mars to Invest $2 Billion More in U.S. Manufacturing Operations
This latest funding builds on a $6 billion investment that it allocated toward U.S.-based manufacturing over the past five years to meet growing demand. - 7/28/2025
P&G to Transition CEO; Shailesh Jejurikar Named New Leader
Jejurikar, currently serving as chief operating officer, will succeed Jon Moeller as president and CEO. - 7/27/2025
How Unilever, Skullcandy Are Using AI to Drive Consumer Insights
Unilever and Skullcandy are tapping conversational AI to translate consumer feedback into instant, actionable insights. - 7/24/2025
Power Tool Company Chervon Gets Demand Planning Upgrade
Chervon is enhancing its demand and replenishment capabilities through automation to improve efficiency and data accuracy. - 7/23/2025
Nestle Fuels Growth With AI Procurement, Consumer Feedback
The company has been implementing end-to-end digital transformation and simplifying the organization as part of this overall effort.
