Liz Dominguez
ARTICLES BY THIS AUTHOR
- 11/12/2025
AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty
Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. - 11/12/2025
Essity Teams With Accenture, Microsoft on Enterprise-Wide Agentic Implementation
Essity will begin by overhauling its procurement and finance operations, using a cross-functional approach for continuous improvements as it trials solutions. - 11/5/2025
How CIDO Guy Peri Leads McCormick's Digital Transformation
During his yearlong tenure, the transformation strategy has only grown sharper, increasingly focused on consolidating complexity. - 11/5/2025
How Georgia-Pacific Invests in RGM Optimization to Sustain Growth
The company had reached a point where it realized it needed to leverage more robust tools to help stay ahead of shifts. - 11/5/2025
How AI Is Unlocking Hidden Savings in Consumer Goods Supply Chains
In this episode of Expert Exchange, Tom Gregorchik at Blue Yonder talks about how AI is unlocking hidden savings in consumer goods supply chains. - 11/3/2025
Estée Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach
The beauty company will tap into data and emerging tech to improve its speed to market and build more cohesive brand experiences. - 11/3/2025
Liquid Death, Hain Celestial, Kimberly-Clark Pilot Promotion Optimization Tool
Learn about the pilot program that allowed them to optimize campaigns while they are live. - 11/2/2025
Kimberly-Clark to Buy Kenvue for $48.7 Billion
The new combined company will include 10 billion-dollar brands to create a "global health and wellness leader." - 10/30/2025
How Southern Glazer's Bridges the BevAlc Data Gap
The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends. - 10/30/2025
PepsiCo Unveils Revamped Corporate Brand Identity
It's the company's first visual transformation in 25 years.
