Liz Dominguez
ARTICLES BY THIS AUTHOR
- 5/26/2026
Unilever Drives Digital Commerce Growth With AI-Enabled Strategy
There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company. - 5/26/2026
Hershey Navigates SNAP, GLP-1, Cocoa Shifts With Data-Enabled Operating Model
The company has in place guardrails and strategies for each of these, underpinned by its new One Hershey operating model. - 5/26/2026
Tapestry's Kate Spade Gets Agentic Commerce Shopping Assistant
Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions. - 5/25/2026
Digital Brands Group Advances AI-Enabled E-Commerce Strategy
Apparel company Digital Brands Group is implementing a suite of AI tools that will help boost e-commerce performance and bolster brand protection. - 5/25/2026
SharkNinja Hires Estée Lauder Vet Raheel Khan to Lead Commercial Intelligence
He will help enable faster decision-making through consumer-centric and AI-enabled capabilities. - 5/20/2026
Unilever, Newell, Levi's Lead the CPG Pivot Toward 'Internal Multiplicity' and Agentic Workforces
These are just a few examples of consumer goods companies that have taken a foundation-first approach to agentic orchestration, building out the infrastructure that can support scalability in the future. - 5/20/2026
Nike Expands Consumer Reach With Google Agentic Commerce Investment
The experience aims to help consumers move more quickly from product discovery to checkout directly within conversations with AI agents. - 5/20/2026
Mars Snacking Names Sinead Finnegan Global Head of Data, Analytics, AI Strategy
Learn who will develop the company's global strategy for AI, data and analytics. - 5/20/2026
How Conagra Preps Workforce for AI-Enabled Operations
The manufacturer of Chef Boyardee, Orville Redenbacher’s, Birds Eye, Hunt’s, Marie Callender’s and Slim Jim products has expanded its implementation of Microsoft's Copilot platform. - 5/18/2026
Unilever, Reckitt Report AI-Enabled Benefits in Smart Search, Product Development
Both are cutting down on innovation timelines and introducing efficiencies by embedding AI-enabled capabilities across their enterprises.
