ARTICLES BY THIS AUTHOR
- 11/10/2024
D’ussé Launches First AR Filter Via QR-Enabled Experience
Cognac brand D’ussé has embarked on its biggest investment in tech experiences yet, according to the company. It has launched a curated set list that is accessible through a QR-enabled augmented reality experience. - 11/7/2024
The Hershey Company Acquires Sour Strips Candy
The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category. - 11/7/2024
Coty Looks to Drive $20M Savings With AI- and Data-Driven Business Optimization
Beauty company and fragrance manufacturer Coty is implementing a five-pillar strategy to accelerate operational agility and future-proof the business. It expects to yield cost-savings results as early as Q1 2025. - 11/4/2024
Vuori Deploys AI Agents for Optimized Customer Care
Clothing manufacturer Vuori is advancing its customer service capabilities, introducing a more agile, expedited process driven by artificial intelligence. - 11/4/2024
Save the Date! Analytics Unite Returns to Chicago April 2025
Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held in Chicago in 2025. Save the date to unlock new data-driven strategies and learn from the brightest minds in analytics. - 11/3/2024
Lacoste Becomes Early Tester of AI Anti-Counterfeit Tech
Fashion manufacturer Lacoste is bolstering its counterfeiting measures by tapping into artificial intelligence. - 11/3/2024
Clorox Partnership Supports Suppliers With Sustainability Tracking
The Clorox Company is advancing its sustainability efforts, elevating data visibility through a new partnership that allows the company to improve tracking. - 10/31/2024
Jai Kibe Named CMO to Drive Creative Strategy for Chobani and La Colombe Brands
Chobani is looking to drive marketing-led growth, hiring a new chief marketing officer to lead efforts. Jai Kibe takes on the role of overseeing marketing and creative direction for the Chobani and La Colombe brands. - 10/30/2024
Generac Invests in AI- and Data-Driven Advanced Planning Supply Chain
Generac Power Systems, a manufacturer within the energy technology sector with a focus on generators, is implementing an end-to-end supply chain planning overhaul. - 10/29/2024
How Sysco Modernized Warehouse Operations to Drive Increased Efficiency
In this webinar transcript, explore how global food service company Sysco approached its own supply chain modernization.