Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/10/2024
Constellation Brands Hires E. Yuri Hermida To Lead Consumer Insights and Innovation
Constellation Brands has named E. Yuri Hermida its executive VP, chief growth and strategy officer. Get the details. - 10/9/2024
e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech
e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate. - 10/7/2024
Bridging the Information Gap With 2D Barcodes
The traditional and widely-used one-dimensional (1D) barcode, once revolutionary for information sharing, is in a pivotal moment, defined by a growing demand for transparency from both retailers and consumers. - 10/7/2024
Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats
Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising. - 10/7/2024
Strategic Alignment at the 2024 Sales & Marketing Summit
We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage. - 10/3/2024
Centric Brands Automating Risk Management and Sourcing With AI
Centric Brands is automating its supply chain operations with AI-powered sourcing and compliance capabilities. - 10/2/2024
Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing
The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases. - 9/30/2024
PepsiCo Grows Multicultural Snack Portfolio With $1.2B Siete Acquisition
Siete was founded in 2014 and includes products such as tortillas, salsas, seasonings, sauces, cookies, and snacks. Get more details about the acquisition. - 9/29/2024
Campbell’s Navigates Choppy CPG Waters By Digitalizing Efforts
As the trio kicked off the 2024 Consumer Goods Sales & Marketing Summit, attendees learned about evolving challenges and strategies in CPG and retail, the modernization of sales leadership, and the power of digital transformation.
