ARTICLES BY THIS AUTHOR
- 9/24/2025
Kraft Heinz Pilots Ketchup-Focused Agent as Part of AI Ecosystem Initiative
The digital tool was created as a way to preserve legacy innovation knowledge while investing in "disruptive, digital-first solutions" to drive efficiency and impact. - 9/23/2025
Tito's Vodka Makes First Acquisition: Lalo Tequila
Tito has struck its first deal with a company that aligns with its business values. - 9/22/2025
Coca-Cola Bottling Canada Gains Data Edge With Instacart Consumer Insights Portal
The company gains a clearer picture of how consumers discover and choose its products across customer channels. - 9/22/2025
Molson Coors Names Rahul Goyal CEO
Goyal takes on the role on Oct. 1 while Gavin Hattersley steps down to serve in an advisory role until the end of the year. - 9/21/2025
General Mills Sets Sights on Consumer-Focused Growth: GLP-1 Strategy, Inventory Optimizations
The General Mills CEO said that GLP-1, although seen as a long-term structural headwind for CPG companies due to reductions in calorie consumption, provides opportunities for meeting consumers where they are. - 9/21/2025
How Northeast Grocery Modernized Its Trade Execution Processes
The conversation explored how automation, improved data quality and better collaboration can help both manufacturers and retailers modernize their processes. - 9/18/2025
Unilever's Social-First Marketing Is Fueled by AI, Real-Time Data
As Unilever works to spin off its ice cream business, the soon-to-be Magnum Ice Cream Co. sheds light on some of the progress that's been made, which ultimately spiderwebs out to all of Unilever's segments. - 9/18/2025
Pernod Ricard to Get Automation-Enabled Sourcing Lift
In order to simplify operations and remove complexities, the company sought a solution that would discontinue disparate technology from various external sources. - 9/18/2025
Circana Chief Advisor to Unpack CPG Landscape at CG Sales & Marketing Tech Summit
This session offers a deep dive into the evolving behaviors shaping what, where and how consumers eat and shop.