E.l.f. Shuffles Leadership: Hires CMO, Promotes Ekta Chopra, Kory Marchisotto
E.l.f. Beauty has reshaped its leadership team, promoting Ekta Chopra to chief technology and AI officer. The company has also hired Oshiya Savur to lead the marketing function as Kory Marchisotto was promoted to the newly created role of president of e.l.f. brands.
In the new position, Chopra will lead enterprise-wide technology, data and AI strategy for the company, transitioning the organization from a software-defined to an AI-first enterprise, according to LinkedIn.
She will be tasked with designing and operationalizing agentic and AI-enabled capabilities across commerce, marketing, operations and finance, embedding intelligence into core workflows and decision systems. Additionally, Chopra will advise the CEO and board on AI strategy, governance and risk to ensure that tech investments accelerate growth and also bolster long-term enterprise value.
More About Savur
In a post on LinkedIn, Marchisotto shared that Savur was selected for her rare track record of turning consumer insight into action, driving multiple No. 1 launches and helping transform Maesa (where she oversaw marketing) into a leading engine behind some of today’s most talked-about brands.
Savur is a seasoned consumer goods leader with nearly 20 years of experience driving multimillion dollar growth for iconic beauty and personal care portfolios, including Charlotte Tilbury, Revlon and Unilever.
She has specialized in end-to-end marketing transformation, combining high-level P&L ownership with a proven track record of pioneering AI integration and launching market-leading innovations in the prestige and mass-market sectors, according to LinkedIn.
Also: E.l.f. preps business operations for AI-focused future
"She is one of beauty’s most dynamic builders, having led brand, innovation and omnichannel growth across icons like Suave, Tresemmé, Elizabeth Arden and Revlon’s luxury portfolio," said Marchisotto.
After holding the CMO role for more than seven years, Marchisotto said she saw an opportunity for frequency alignment by hiring a bold disruptor who is fearless, heartfelt and has a fire in the belly to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility.
Marchisotto will continue to serve on E.l.f. Beauty’s executive team, focused on expanding the E.l.f. Cosmetics, E.l.f. Skin, Well People and Alicia Keys’ Keys Soulcare brands across categories and regions, according to Business of Fashion.
