Corporate Strategy

AB InBev Unveils New Brand Identity

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.
NRF 2022: Consumers Will Define Convenience, Not Retailers

In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.

Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz

Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role.
Alex Drew To Lead Demand Planning at Bumble Bee

Most recently a leader of category management and sales operations for JUUL Labs, he’ll be responsible for Bumble Bee’s customer strategy and planning function, including business management and demand planning.
Dan Poland Named EVP, Chief Supply Chain Officer at Campbell’s

Most recently chief operation officer of Kind Snacks, Poland succeeds the retiring Bob Furbee.
Coca-Cola Teams With Constellation Brands To Launch RTD Fresca

The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market.
How HairUWear Positioned The Wig Company One Step Ahead of Consumers

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.
1010data Teams With Facteus For Consumer Payment Data

Facteus has teamed with 1010data in a partnership expected to bring deeper insights surrounding transaction data for consumer goods and retail companies.
Casper’s Ice Cream Acquired By MidOcean Partners

The ice cream company, which includes such names as FatBoy, Jolly Llama and ChurnBaby brands in its portfolio, was founded in 1925 and is based in Cache Valley, Utah.
Inside e.l.f. Beauty’s Renegade Culture Courtesy of its Digital Power Couple

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.
‘All Bets Are Off’: Culligan CIO Tony Bender On Top 3 Consumer Goods Growth Levers

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.
‘Cast a Wider Net’: Coca-Cola’s Fmr CPO On Rethinking Talent Acquisition

Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.
‘There Is No Hierarchy’: Inside Conagra Brands’ IT Integration Playbook

Get into the weeds with Conagra by learning what’s been instrumental in its IT integration success, and read on for previews of its deployment timelines during the pandemic and step-by-step change management strategies.
Modernizing Content Operations to Get to Market Faster

From inception to delivery of a product, content plays a critical role in designing, marketing, and delivering goods and services to customers.

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response