Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response
At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has unlocked the “sweet spot” when it comes to audience planning and activation by drawing inspiration from DTC companies.
Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.
JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.
The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share.
Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.
