Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Path to Purchase Expo 2019 P2PX

Path to Purchase Expo Unveils New Format for 2019

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

Terry Thomas

Unilever promoted senior vice president Terry Thomas to executive vice president of customer development.

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Clark Reinhard

WellPet named a former Ocean Spray VP as its latest CMO.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Carlos Cubia

Walgreens has officially joined the RangeMe sourcing platform to more easily access new and diverse suppliers.

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

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