Corporate Strategy

Meet Rainn Wilson at Path to Purchase Expo

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

Drones Off (and Delivering) for Walgreens

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

Walmart's InHome Delivery Hits Select Markets

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

Madison Reed to Franchise 'Color Bars'

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

Top 3 Reasons to Attend Path to Purchase Expo 2019

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

A Look Inside the Path to Purchase Expo Campus 2019

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Yum Brands Snatches Walmart CIO

Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15.

CIO of the Year 2019: Sandeep Dadlani, Mars Incorporated

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Tip of the Spear Technology: Lab141

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

P2PX ’19 Uniting Range of Exhibitors, Brands, Retailers

See and be seen with top industry leaders this November at P2PI's largest annual event.

Myro Sustainable Deodorants Roll Out to Target

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

EnsembleIQ Names Jennifer Litterick CEO

Litterick, already an executive leader within the company, brings revenue focus and deep industry relationships within retail, CPG, media and marketing.

Recapturing Market Share From Small and Mid-Sized Brands

The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share.