Corporate Strategy

Press enter to search
Close search
Open Menu

Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Keurig Dr Pepper Restructures; Makes Strides on Sustainable Packaging Goals

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

Rawlings Picks Up Easton

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Filippo Catalano has departed Nestle SA to drive the IT and digital transformation efforts of the No. 48 consumer goods company..  

Nicolas Hieronimus has been elevated from deputy CEO to CEO of L’Oreal, succeeding the retiring Jean-Paul Agon on May 1, 2021, and ending an 18-month process.

CGT and RIS’ first fully virtual event was a three-day experience packed full of inspiring keynotes, and educational content, as well as fun virtual social events to capture the in-person networking experience online. Get a full recap of every session and learn how you can still get all the content.

Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business.

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.

It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands.

Think big. Act small. Scale fast: Learn how Ocean Spray is able to do just that by marrying technology with cross-functional leadership.

Analytics provider IRI has acquired Retail Solutions, Inc. (RSi), a provider of supply chain solutions for consumer goods manufacturers and retailers.

Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail.

Nancy Green, who will also serve on the senior leadership team, was previously president and chief creative officer of the brand and had served as its interim head since March.

Show More