Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

This Is the CG Consumers Cite As the Most Essential

The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.

Coty Lands on Ex-L’Oreal Exec as Next CEO, Following 4 Years of C-Suite Shuffling

Peter Harf will be elevated to the role of executive chairman and will work closely with the new CEO to lead Coty’s transformation.

On the heels of its first chief data officer appointment, the beauty company announced another series of executive changes as it evolves its leadership structure.

L’Oréal has signed an agreement to acquire Thayers Natural Remedies, a skincare brand from Henry Thayer Company.

Borden will be acquired by Capitol Peak Partners, a private equity firm founded by former WhiteWave chairman Gregg Engles, as part of a $340 million sale.  

Jane Lauder has been named executive VP, enterprise marketing and chief data officer of The Estée Lauder Companies, marking the first time the company has had such a role.

Coty has entered into an agreement to acquire a 20% ownership interest in Kim Kardashian West’s beauty business (KKW Beauty) for $200 million.

Luis Merchan has been named president of consumer goods at Flora, tasked with leading the company’s CBD portfolio.

How should consumer goods and services companies approach getting their people back to work safely? Consider five things.

Several consumer goods companies announced they would remove or reevaluate brands because of racist stereotypes, and those well-versed in multi-cultural branding and marketing say it’s a good step — but just a first one.    PepsiCo announced it will remove the image of Quaker Foods’ Au

We will need leadership and direction to ensure that shuttered plants can reopen and those that have stayed open can navigate back to some sense of normalcy.

HanesBrands has named Stephen Bratspies its new CEO, replacing the retiring Gerald Evans.

Hormel Foods headquarters employees will soon have access to an on-site healthcare facility.

The new senior VP and CSCO will be tasked with procurement, manufacturing, transportation, continuous improvement, sustainability, and quality, safety and regulatory operations on the global level.

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