Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Rainn Wilson

Meet Rainn Wilson at Path to Purchase Expo

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

Drones Off (and Delivering) for Walgreens

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

Jennifer Litterick

Litterick, already an executive leader within the company, brings revenue focus and deep industry relationships within retail, CPG, media and marketing.

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