Corporate Strategy

Press enter to search
Close search
Open Menu

Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Kroger Takes on 'Prime Day' with Wine, 'Black Friday' Sale

Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

Hershey Takes a Less Siloed Approach to Buying Media

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has unlocked the “sweet spot” when it comes to audience planning and activation by drawing inspiration from DTC companies.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Walmart

JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.

Jergens selects Ahalogy

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.

Colangelo office space

Marketing agency Colangelo completed the move of its headquarters to a new 11,234-square-foot loft space in Norwalk, Connecticut.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

Wipro

Wipro Limited and Pivotal Software opened the Pivotal Center of Excellence at Wipro's Dallas office.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Show More