Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response
A leading 29% of respondents in CGT's exclusive poll said they can’t keep up with production of certain products, such as household cleaners and paper products.
A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella.
The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.
The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.
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PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.
Although consumer goods companies are investing in digital and analytics, the majority (60%) aren’t seeing an impactful ROI.
Beyond the short-term consequences of these losses, long-term implications include losing share and employee talent to the companies that are.
Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.
