Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Newly Remote Workforces & Sales Shifts Top CG Execs’ List of Woes

A leading 29% of respondents in CGT's exclusive poll said they can’t keep up with production of certain products, such as household cleaners and paper products.

Front-Line Support: CG Brands Thanking Workforces with Cash Bonuses

A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.

Coty is taking steps to adjust its focus as it contends with effects from the new coronavirus.

Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella.

The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.

In somewhat disappointing news for the consumer goods industry, just two CG companies made this year’s list: W.L. Gore & Associates and Mars.

The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.

The moves are projected to save $200 and $230 million by the end of 2022, with about 60% of this stemming from the headcount reductions.

PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.

Although consumer goods companies are investing in digital and analytics, the majority (60%) aren’t seeing an impactful ROI. Beyond the short-term consequences of these losses, long-term implications include losing share and employee talent to the companies that are.

Galderma is making new digital enhancements to its Aspire Galderma Rewards loyalty program, growing its U.S. salesforce by 15%, and launching a collaboration with premium skincare brand ZO Skin Health.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.

Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail.

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