Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Kraft Heinz Turnaround Cuts $2 Billion in Costs, Sells Off Cheese Business

The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

Accenture to Acquire Consultancy to Improve Manufacturing Operations and Logistics

The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies.

Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company.  

Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods.

The No. 1 consumer goods company will acquire Aimmune Therapeutics, a biopharmaceutical company developing and commercializing treatments for food allergies, in a deal valued at $2.6 billion.  

Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.  

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.

The food and beverage giant announces plans to establish new operating units and category leads supported by a new platform services organization, and a newly aligned workforce.

The merger expands its engineering services portfolio by strengthening presence in medical devices, consumer and industrial markets across the United States.

The completed transaction introduces Utz as a publicly listed company on the New York Stock Exchange after nearly 100 years as a family-owned business.

The new chief supply chain officer comes by way of Dean Foods where he was responsible for manufacturing, logistics, procurement, R&D and more.

Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

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