Corporate Strategy

Why L’Oreal Finally Brought Luxury to Amazon
While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.
How much are your warehouse docks costing you?
Does your warehouse schedule pick-up and delivery appointments by phone call, email, or rely on first-come, first-serve? If you answered yes, your warehouse docks can cost you millions annually. Discover how dock scheduling software can eliminate unnecessary costs, such as detention fees, once and for all.
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Kenvue, Tapestry, Estée Lauder, Unilever: Digital Transformations & Restructuring for 2024

Leadership from several key players shared progress statements and new initiatives during recent conversations with investors.
Mattel Taps Christopher Farrell As Executive Vice President and Chief Strategy Officer

Mattel has named former Ahold Delhaize exec, Christopher Farrell its newest executive vice president and chief strategy officer, effective immediately.
General Mills Testing MillsChat Generative AI Internal Assistant

General Mills is building an internal generative AI app, known as MillsChat, designed to boost innovation and foster collaboration among employees.
Spanx Promotes Cricket Whitton to CEO

Whitton succeeds Kim Jones as CEO, who left the company in July 2023.
Michael McGoohan Joins Solo Brands as Chief Growth Officer

Outdoor living company, Solo Brands, has appointed Michael McGoohan to the newly created position of chief growth officer and executive vice president, effective immediately.
Church & Dwight Pushes Forward On ‘Fit-for-Channel’ Retail Strategy

It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.
Steve Lykken Named Hormel Foods’ Supply Chain VP

Lykken has been with Hormel Foods since 1992, beginning as a sales account executive.
Yeti Buys Backpack Manufacturer Mystery Ranch

The Montana-based backpack manufacturer will continue to operate out of its Bozeman headquarters, with plans to integrate teams and functions rolled out over the next several months.