People / Honors / Awards

13 CG Companies Make Ethisphere’s 2020 Most Ethical List

Now in its 14th year, the list recognizes companies for "setting the global standards of business integrity and corporate citizenship."

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Commerce & Shopper Effie Awards Entry Deadlines Approaching

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers.

Shopper Marketing Effie Award Winners

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

Effie Award Winner: Colgate Save Water at Walmart

At stores running the program, sales improved by nearly 40% over stores that didn’t.

Effie Award Winner: Cheerios Moments of Good

Manufacturer: General Mills Lead Agency: Shopperworks 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze) General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper

Effie Award Winner: Pop-Tarts ‘Destiny 2’ Promotion

Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.

2019 OMA Award Complete Winners List

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

Effie Award Winner: Diageo Pretty Simple Drinks

Manufacturer: Diageo Lead Agency: TracyLocke 2019 Shopper Marketing Effie Awards: Multi-Brand Shopper Solution (Gold); Omni-Channel Shopper Experience (Gold)

Effie Award Winner: Oreo Mint Hot Chocolate at 7-Eleven

Manufacturer: Mondelez International Lead Agency: Phoenix Creative Co. 2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze) Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in

Effie Award Winner: Axe Start His Journey

Manufacturer: Unilever Lead Agency: Team Unilever Shopper 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Gold) Talks around puberty between a mother and her son can be tricky, embarrassing and intimidating, which is why Unilever’s Axe launched its “Start

Effie Award Winner: Top Your Ritz

Manufacturer: Mondelez International Lead Agency: Geometry 2019 Shopper Marketing Effie Awards: Omni-Channel Shopper Experience (Silver); Multi-Retailer Program (Bronze) With 94% brand awareness, per Nielsen data, Mondelez International’s Ritz doesn’t seem like a brand hurting