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People / Honors / Awards

A collection of news, articles and other featured content about People / Honors / Awards.

Profile: Lena Lewis, Senior Director, Consumer & Shopper Engagement, Ferrara Candy Co.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

Jacque James

Who's Who in Shopper Marketing 2019

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Jacque James

Jacque James has held numerous positions during her six-plus years at Bimbo Bakeries USA.

Jairo Garcia has been with Colgate for 13 years in different consumer marketing and innovation positions based in Mexico City and New York.

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

Charles White transitioned to his current position as the result of what he calls a “blind date.” He first spent two decades with hard surface flooring manufacturer Armstrong World Industries.

Rodney Waights has spent his entire career with Beiersdorf, but not all on the same continent. Waights joined the company out of college as a sales representative in Australia and worked his way up, holding positions at almost every level in the sales organization.

At stores running the program, sales improved by nearly 40% over stores that didn’t.

Manufacturer: Mondelez International Lead Agency: Phoenix Creative Co. 2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze) Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in

Manufacturer: Unilever Lead Agency: Team Unilever Shopper 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Gold) Talks around puberty between a mother and her son can be tricky, embarrassing and intimidating, which is why Unilever’s Axe launched its “Start

Manufacturer: Diageo Lead Agency: TracyLocke 2019 Shopper Marketing Effie Awards: Multi-Brand Shopper Solution (Gold); Omni-Channel Shopper Experience (Gold)

Manufacturer: Bausch & Lomb Lead Agency: Blue Chip Marketing Worldwide 2019 Shopper Marketing Effie Award: New Product/Service Introduction (Gold) Bausch + Lomb launched a new eye drop to help consumers relieve issues of redness in their eyes, but the company’s integrated marketin

Manufacturer: Tyson Foods Lead Agency: IN Connected Marketing 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze) The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.

Manufacturer: Mondelez International Lead Agency: Geometry 2019 Shopper Marketing Effie Awards: Omni-Channel Shopper Experience (Silver); Multi-Retailer Program (Bronze) With 94% brand awareness, per Nielsen data, Mondelez International’s Ritz doesn’t seem like a brand hurting

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