Charles White transitioned to his current position as the result of what he calls a “blind date.” He first spent two decades with hard surface flooring manufacturer Armstrong World Industries.
Rodney Waights has spent his entire career with Beiersdorf, but not all on the same continent. Waights joined the company out of college as a sales representative in Australia and worked his way up, holding positions at almost every level in the sales organization.
Manufacturer: Mondelez International
Lead Agency: Phoenix Creative Co.
2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze)
Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in
Manufacturer: Unilever
Lead Agency: Team Unilever Shopper
2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Gold)
Talks around puberty between a mother and her son can be tricky, embarrassing and intimidating, which is why Unilever’s Axe launched its “Start
Manufacturer: Bausch & Lomb
Lead Agency: Blue Chip Marketing Worldwide
2019 Shopper Marketing Effie Award: New Product/Service Introduction (Gold)
Bausch + Lomb launched a new eye drop to help consumers relieve issues of redness in their eyes, but the company’s integrated marketin
Manufacturer: Tyson Foods
Lead Agency: IN Connected Marketing
2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze)
The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.
Manufacturer: Mondelez International
Lead Agency: Geometry
2019 Shopper Marketing Effie Awards: Omni-Channel Shopper Experience (Silver); Multi-Retailer Program (Bronze)
With 94% brand awareness, per Nielsen data, Mondelez International’s Ritz doesn’t seem like a brand hurting
