People / Honors / Awards

North American Grand Effie Goes to …
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.
Shopper Marketing Effie Awards: Case Studies
We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

Top Honors in the 2018 OMA Awards
2018 Shopper Marketing Effie Winners

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.
New Competition Rewards Analytics Startups

The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace.
SMB Market Award 2017

Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.
Instruments of Change: Business & Technology Awards 2017

Saluting a year’s worth of exemplary consumer goods executives and organizations.
Customer Management Award 2017

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.
CIO of the Year 2017

Under Manjit Singh's direction, the IT department has become a critical aspect of all business activity at The Clorox Company.
P2PI Announces 2018 Hall of Fame Class