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Effie Worldwide president Traci Alford, far left, and Terese Herbig, far right, president, enterprise solutions at EnsemblieIQ, pose with those who worked on the winning “Sam’s Club Halloween Multi-Brand Platform” program.

Shopper Marketing Effie Awards: Case Studies

5/16/2018

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

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    The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

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