Church & Dwight Acquires Messy Eater BrandCEO Rick Dierker said the $325 million deal reflects a high-performance brand that is "uniquely positioned in the digital and social media marketing environment." Tapestry's Kate Spade Gets Agentic Commerce Shopping AssistantLearn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions. Sponsored How to Navigate the Intersection of AI and Pricing When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Clorox Tests Social-First Commerce With TikTok Shops The CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Sponsored From Trend to Activation: Agentic Systems Collapse the Timeline Agentic AI Turns Cultural Trends into Instant CPG Marketing PepsiCo Restructure to Focus on Automation, Digitalization, Simplification The productivity savings will fund investments in advertising, marketing and consumer value. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand Sponsored From Silos to Scale: CPG Strategies for Developing Hyper-Personalized Content Consumer goods companies face growing complexity in delivering personalized customer experiences. Learn how they can overcome challenges. AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. 1 2 3 4 5 Next Last
