Digital Marketing

AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

See what three executives had to say during the Retail Media Summit keynote presentations.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.

Goya Foods has launched a new website to help shoppers find recipe inspiration, placing an emphasis on the mobile experience since that accounts for a majority of the brand’s web traffic.