Advertise in Path to Purchase IQ
This May, Shopper Marketing and Consumer Goods Technology will unite to bring a stronger voice to the industry — one that offers winning strategies, innovative and provocative content and community interaction.
Path to Purchase IQ combines CGT's focus on internal business strategies, systems and processes with Shopper Marketing's engagement-oriented solutions to help companies drive stronger, more sustainable growth.
Gain Unparalleled Exposure
Every issue offers an unparalleled opportunity to build your brand awareness in front of decision-makers who rely on Path to Purchase IQ for the latest news, trends, insight and best practices for understanding and leveraging behavior in the consumer goods industry.
Build Brand Identity
Readers flock to Path to Purchase IQ to find inspiration for insight-driven marketing initiatives that satisfy the needs of targeted shoppers and enhance the overall shopping experience. Our audience shares a common interest in improving business results while building brand equity for retailers and manufacturers alike. As a publication of the Path to Purchase Institute, we're uniquely positioned to leverage Path to Purchase IQ magazine's passionate following for driving awareness and impact for your business.
Reach Your Targeted Demographic
Path to Purchase IQ is circulated to a qualified audience of 30,000 people each month. Our readers cover all key decision making positions including those responsible for branding, sales, marketing, merchandising, supply chain, IT, procurement, insights and more.
Expand Your Business
Path to Purchase IQ is committed to partnering with you to ensure your advertising generates maximum results. As we build an advertising program that meets your needs, we're interested in understanding your goals, the audience you want to impact, in the voice you want to communicate. We're set to combine impactful print advertising, custom publishing and digital delivery — adding up to a comprehensive set of tools to meet your needs.