Case Studies

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Case Studies

A collection of featured Case Studies.

How High Road Dove Into Demand Data to Navigate the Pandemic

When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

How Deckers Brands Overhauled Its Tech to Omni-Serve Customers

This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.

The CPG giant will use a global innovation platform to drive portfolio transparency, speed commercialization, and accelerate response to changing market conditions.

When Coca-Cola BIG was developing its human resources transformation strategy, it needed a solid, affordable and timely solution for a complex situation. Learn how it did just that.

When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

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