Case Studies

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Case Studies

A collection of featured Case Studies.

Mondelez’s Virtual Prom Collab with Steve Aoki Smashes Social Engagement

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

How do you create one-of-kind packaging designs — and still maintain your margins?

It’s a great time to think about starting a company — that’s not something you expect to hear right now.

The Australian wine manufacturer of iconic brands such as [yellow tail], will leverage the retail execution capabilities of StayinFront for three more years.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

When the custom glasses manufacturer learned that front-line healthcare workers didn’t have ready access to the protective eyewear they needed, the company saw an opportunity to help.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.

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