The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
Odlo previously operated in data silos, but through the use of an SCM platform, it now has full transparency over the inbound supply chain and current data. Here’s how it achieved this fashionable mix in this case study.
When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns.