Case Studies

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Case Studies

A collection of featured Case Studies.

Alexa Will Return to Butterball’s Thanksgiving Roster in 2020

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.

top 100 consumer goods companies

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.

CGT's annual roundup of the largest public companies in the consumer goods industry.

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

2018 Standout SMBs

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

Freeosk sample-dispensing kiosks are popping up at Walmart stores across the U.S.

Inspirational executives driving change in their organizations — and beyond.

Oreo Holiday Tin

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

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