Case Studies

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Case Studies

A collection of featured Case Studies.

A Case for Finding the ROI in Influencer Marketing

As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.

Slice & Dice: How Native Unlocked Target Retail Data to Grow Sales

When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns.

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.

Henkel shared details on its efforts to grow its workforce management capabilities through its Global Digital UPskilling Initiative.

Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.

Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,

By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

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