Research Reports

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Research Reports

A collection of CGT Research Reports

Sales & Marketing Study 2018: Progress Report

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

The Mindtree executive will help CGT revitalize the council by refreshing its membership ranks and plotting a new course of future action.

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

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