A collection of CGT Research Reports
How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.
Quality and timeliness of product content are among the most critical factors in e-commerce success for consumer goods. However, the digital image creation process at many companies is still overly complex and far too slow.
This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.
Working Off the Same Page: Companies are inching toward aligned commercial spending across silos
Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce
A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development
Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together
‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change
CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.
Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards
Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set
The Mindtree executive will help CGT revitalize the council by refreshing its membership ranks and plotting a new course of future action.