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Research Reports

A collection of CGT Research Reports

Sales & Marketing Study 2018

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

The Mindtree executive will help CGT revitalize the council by refreshing its membership ranks and plotting a new course of future action.

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