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Research Reports

A collection of CGT Research Reports

Making It Real: The State of Trade Promotion Management

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Rapid advancements in digital technology have sparked unprecedented changes in consumer demand and shopper expectations.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

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