Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers.
Prioritizing IT spend is a top challenge as precious resources are spread across equally critical initiatives. This month, CGT and Edgeverve look at how consumer goods companies are approaching IT investments.
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.
Now in its second year, this report, produced by CGT, IDC and Supply Chain Insights, uncovers opportunities for growth in the consumer goods supply chain from addressing business challenges and collaborating with retail to finding the right talent and maximizing ROI with technology.
This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.