Research Reports

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

Digitization is not digitalization.

Future success at retail will require brands to “unlearn” some traditional TPM practices.

Data sets require new skills and processes.

Transforming traditional methods of new product development.

Is cognitive computing the key to the future?

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.