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Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.

If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.

For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.

Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.