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Unleashing the Future of Product Innovation
CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. Explore the tech helping them overcome common new product development and launch challenges to realize true innovation.
CPG Checklist: Supply Chain Safeguards
Did you know? Seventy-six percent of supply chain leaders say their supply chain is facing greater and more frequent business disruptions than three years ago.
A New Day for Retail Execution
As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.
What’s the First Step to Supply Chain Resilience?
(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap.
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
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Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
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Is your loyalty program working against you?
A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
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Data exchange platform overcomes multiple supply chain obstacles
One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.
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Google Real Time Reinvention
Enhance supply chain efficiencies and customer journeys with cloud-based AI applications
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Leveraging First-Party Data in a Post-Cookie World
The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers.
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Why Tackling Integration is Essential to Effective DTC Sales Tax Compliance
Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.
Top 100 Consumer Goods Companies of 2021
CGT ranks the top 100 publicly owned consumer goods companies based on their annual revenue.