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As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.

(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap. Explore the challenges facing today’s consumer goods companies, and learn how AI is key to separating the winners from laggards in today’s increasingly complex landscape — including what should be the first step.  

As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.

One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.

Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.