Sales & Marketing

Virtual Fireside Chat: Where is TPM/TPO Headed?

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in.

The Consumer Pulse Check Survey

The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.

The Guide to Programmatic Commerce Starting with the Consumer

Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.

Making the Pivot to DTC

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.

Change as An Opportunity for Retail Execution

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.

Essie Taps Into L’Oreal’s AR Tech For Virtual Try-On Services

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

A Case for Finding the ROI in Influencer Marketing

As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.

3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

Infographic: The Future of Retail Brings CGs New Data Opportunities

Connecting the consumer journey through analytics.

Hershey Invests in R&D, New Tech to Boost Better-For-You Products

Behind this portfolio growth is a multi-pronged strategy that is expected to advance Hershey's leadership in confection and snacking.

Impact Analytics Raises $11M to Accelerate Growth

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.

PepsiCo Taps Digital Shelf Analytics for E-Com Growth in Europe

The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.

Coca-Cola Bottlers Inks Deal to Digitally Transform its Contact Center, Field Services

North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.

Unilever Seizing E-Com Growth Through Portfolio & Distributor Evolution

Unilever is evolving its e-commerce strategy to account for the different results experienced in pure-play e-com vs. omnichannel e-com.