Integrating new data sources into the ERP is a key part of launching a DTC channel. But it comes with challenges, including tax compliance. Find out how to make integration go smoothly so you can deliver the seamless customer experience consumers demand.
Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.
Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.
Learn how Nestle Purina Australia tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock such opportunities as subscription services, product recommendations, and personalized experiences.