Sales & Marketing

Mapping Out the Omnichannel Retail Media Landscape
CGT’s sister brand Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories.
Schnuck Markets' Caleb Carr to Share Omnichannel Best Practices at Analytics Unite
The discussion will explore how businesses can effectively integrate data, AI, and analytics to deliver seamless, personalized customer experiences across both digital and physical channels.

How Mondelez Is Using Data to ID Emerging Trends for Product Development

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.
L’Oreal Is Using Gen AI To Boost Product Personalization

L’Oreal is using generative artificial intelligence to help its global team of 4,000 researchers develop new products and reformulate existing ones.
Home Depot, Mercado Libre, Schwarz Group: Scaling AI in Retail Media, Inventory Management, & UX/Search

Executives from the Home Depot, Mercado Libre, and Schwarz Media shared ongoing AI use cases, particularly within Google Gemini implementations, and their predictions for scalability.
How Del Monte Uses Instacart to Engage With Younger Consumers

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.
SharkNinja and Pandora: How Autonomous AI Will Transform Retail Experiences

Consumer goods companies continue to eye artificial intelligence agents to automate processes that can drive revenue growth. Two brands, SharkNinja and Pandora, are already underway with their use cases, using autonomous AI to transform consumer experiences.
Walmart Says Technology Has Democratized Creativity at Scale

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.
The Next Big Thing: Customer Experience

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.
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Achieving Personalization at Scale Within AI-Powered Customer Experiences

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale