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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Smart Label

GMA’s SmartLabel Attracts Brands, Consumers

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.

Coke's Adobe by You Campaign

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Swanson Health

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.

2018 Standout SMBs

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models.

In many industries, blockchain technology is still in the early stages of application. However, some consumer goods companies already are starting to realize its potential.

Glenlivet Code packaging

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

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