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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

CGSM 2020 Registration Is Now Open!

This 100% virtual experience will convene Dec. 8-9 — two days packed with learning, sharing and networking opportunities.

Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.  

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

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