Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices.
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.
Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.
“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
