Sales & Marketing

A New Day for Retail Execution
As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.
Coca-Cola Revamping Sprite Logo & Packaging
Sprite will receive a new visual identity with a revamped logo and packaging design.

Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
The Metaverse As a Piece of Brands' Consumer Engagement Puzzle
The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.
Embracing Data for Win-Win Trade Promotions
Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.
How Cuisinart and Spread the Love Leverage First-Party Data in the DTC Revolution
Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.
Lululemon Strengthens Marketing Mix Measurement
The technology will allow Lululemon to analyze the performance of its marketing investments in order to optimize strategies and adjust budgets accordingly.
Social Commerce Pioneers: How Estee Lauder’s Riding Beauty’s ‘Renaissance’
Innovation is back in beauty after a tumultuous few years.
Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades
The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.
Deb Hannah of Shoe Carnival and Darrin Samaha of Yesway Join Analytics Unite 2022
Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!
Levi's Pilots Two Online Features to Prevent Returns
Levi Strauss & Co. is piloting two new capabilities on the Levi’s website to prevent online returns stemming from size and fit issues, while promoting an inclusive experience.
Tech Transformation Podcast: Forrester Shares the (Real) Future of the Metaverse for Retail
We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.
Tech Transformation Video: Why We Should Stop Calling Everything the Metaverse
Rule No. 1 of the metaverse? Not everything is actually the metaverse.

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