Sales & Marketing

Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

Tech Transformation Videos
Tech Transformation Video: How Yesway Is Redefining Loyalty With Automation
Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.
Tech Transformation Podcasts
Tech Transformation Podcast: Inside Yesway’s New Loyalty Program With Darrin Samaha
Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.
Personnel Moves
Unilever Exits: Conny Braams, Graeme Pitkethly Departing
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.
Artificial Intelligence
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
Sponsored
Webinars
Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth
Companies everywhere are striving to up their consumer experience game. Join this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.
Personalization
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
Corporate Strategy
How Colgate-Palmolive’s Digital Upskilling Is Leading to E-commerce Growth
Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains.
Consumer Analytics
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy
The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.
Analytics Unite
Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
Analytics Unite
Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy
“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
Consumer Analytics
Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development
The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.
Direct to Consumer
Global DTC E-commerce: How to Overcome the Challenges of Selling Consumer Goods
For consumer goods brands contemplating global expansion, the first consideration they must make is around developing a country-by-country infrastructure to support cross-border commerce. Learn more.

A collection of news, articles and other featured content about Sales & Marketing.