Sales & Marketing

Kroger, Ahold Tout Need for Fresh Data, Streamlined Digital Ops

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

Kroger to Introduce Hydroponic Farms in Stores

Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase. They will use internet of things and machine learning technologies to improve efficiency and allow for cloud-based monitoring.

The Review Report

The shoppers have spoken! Find out what 10,000 consumers think about rating and reviews. From beauty to tech to snacks and more, our annual consumer report covers the need-to-knows for your brand! Download now.

Ralph Lauren Adds Digital Product IDs

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

Walgreens Names New CMO

Walgreens has named Patrick McLean senior vice president and chief marketing officer. He came to Walgreens from TD Bank, where he was CMO.

Retails Trends Influencing Customer Journeys and Experiences in 2019

Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.

Giant-Landover Adds AR to New NHL Cereal

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

ShopRite Pilots AI Meal Planning Solution

Wakefern Food Corp. has partnered with Locai Solutions to offer CookIt, a customized menu planning and food shopping solution, to its banners.

New Shopper-Centric P2P Analytics eGuide

An introduction to Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move towards, and complete a purchase.

Mondelez Wins at ‘Game of Thrones’

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Sustainable Packaging: The Reuse Revolution

TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

Jagermeister Summons 'Darke Spirits' in AR Campaign

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

Best Buy Readies for Holiday Season

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

Modelo Brings Day of the Dead Mural to Life via AR

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.