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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

CGT business and technology awards 2017 teaser image

Instruments of Change: Business & Technology Awards 2017

Saluting a year’s worth of exemplary consumer goods executives and organizations.

CGT's annual roundup of the largest public companies in the consumer goods industry.

Whirlpool washer connect to iphone

Select Whirlpool smart appliances now support Google Assistant and Amazon Alexa, allowing owners to control them with simple voice commands.

An overview of trends in trade promotion management in 2017.

Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations.

Consumer goods organizations can no longer be effective operating in strong functional silos.

TPM Report teaser image

Future success at retail will require brands to “unlearn” some traditional TPM practices.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

State of Transformation: Making the pivot to digital.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

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