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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Virtual Fireside Chat: Where is TPM/TPO Headed?

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in. 

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

Connecting the consumer journey through analytics.

Behind this portfolio growth is a multi-pronged strategy that is expected to advance Hershey's leadership in confection and snacking.

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.

The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.

North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.

Unilever is evolving its e-commerce strategy to account for the different results experienced in pure-play e-com vs. omnichannel e-com.

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