Retailers are returning to their pre-pandemic service expectations, according to new research from McKinsey & Co, presenting challenges for consumer goods companies navigating the inflationary environment.
Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.
There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.
Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.