Sales & Marketing

2021 Retail and Consumer Goods Analytics Study: Where Do We Go From Here?

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.
P&G’s Visibility Project Calls On Brands to Further LGBTQ Inclusion in Marketing

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.

Mars Partners For Supply Chain Optimization & Hyper-Relevant Experiences

Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.
Yeti Dives Into Augmented Reality

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
Shiseido Forms Joint Venture To Fuel Digital Transformation

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.
Simple Mills Partners to Drive Profitable Innovation

Simple Mills is partnering with IRI to expand the Simple Mills portfolio and overall value proposition for retail partners and consumers.
P&G’s SK-II Gets Phygital With Social Retail Pop-Up

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.
AB InBev, Coca-Cola, Colgate-Palmolive, Unilever Join Forces for Sustainable Startup Innovation

CGT caught up with AB InBev’s Global Head of Sustainability Ezgi Barcenas to find why collective action through this program is key right now.
Coca-Coca’s Latest Freestyle Can Launch Custom Mixes Over the Air

Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system.
That Magic Moment: Cetaphil Rethinks Consumer Targeting

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
Sponsored

Six Steps for Building a Winning D2C Strategy

Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.
Sponsored

3 Types of Data Your Brand Should Be Collecting at Retail Stores

In this ebook, we explore the 3 types of data powering high-performing retail execution teams.
Jägermeister Brews Up Positive Disruption with Data-Driven Marketing

To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
Sponsored

Retail Superheroes Save the Day With Exceedra Retail Execution

In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.

A collection of news, articles and other featured content about Sales & Marketing.