Sales & Marketing

Coca-Cola Expanding Wabi Digital Ecosystem

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.
NielsenIQ Acquires Cornerstone Capabilities

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

Reckitt Brands to Fetch Consumers More Rewards

Fetch shoppers can now earn even more rewards by purchasing household favorites like Air Wick, Finish, Resolve and Woolite.
PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.
Jones Soda Brings Labels To Life With Augmented Reality

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.
How AI is Shaping Email Marketing in an Evolving Landscape

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.
PepsiCo CEO Ramon Laguarta’s 4 Consumer Behavior Trends Here to Stay

Much has been written about the extreme shifts in consumer behavior patterns, and PepsiCo is putting its money on a few select changes as the ones with some staying power.
How CGs Can Thrive with Household Product Subscriptions

Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.
Business Model Refresh: 3 Reasons Why CGs Should Consider DTC

DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?
Lumbazzi Taps Radial To Scale E-com Fulfillment

Men’s health and beauty company Lumbazzi has tapped Radial to provide fulfillment and transportation services in order to further its e-commerce growth.
Boston Beer and Beam Suntory Team to Seize Spirits Growth

The Boston Beer Company is partnering with Beam Suntory to expand in some of today’s fast-growing alcohol beverage segments.
Coty’s Latest Consumer Engagement Tech Tackles Product Testing

Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience.
Getting to the ‘So What’: Unilever’s Dan Cook on Democratizing Data for Actionable Insights

Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landsc
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How Digitalization and Digital Twins Drive Innovation Efficiency

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