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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Climbing the Sales & Operations Maturity Ladder

Supply chain practitioners have used sales and operations planning (S&OP) to accelerate, direct and optimize business decisions for the better part of 30 years. However, there is still a wide gap between a best-in-class and the typical S&OP process in place today.

Edgewell Brings on Walmart/Danone Exec as President to Jump on Digital Growth

In addition expanding its digital capabilities to accommodate the consumer shift to e-commerce, the company is also exploring third-party relationships to expand its manufacturing capacity.

Supply Chain Report 2020: A Wake-Up Call for the Future of Consumer Goods

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

Tip of the Spear Technology: Caper

Tip of the spear technology with Caper straight from the 2020 NRF Big Show floor.

3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.

For DTC House Resident, Stuck at Home isn’t Such a Bad Place to Be

It’s a great time to think about starting a company — that’s not something you expect to hear right now.

PepsiCo Quickly Launches 2 DTC Snack & Beverage Sites

The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

Haugen-Gruppen Connects the Dots with New TPM Tool

Food supplier Haugen-Gruppen AS recently tapped ToolsGroup’s new Promo Planning marketing and supply chain software solution in order to better align its trade promotion strategies.

Kraft Heinz Wins with ‘Ridiculously Slow’ All-Red Puzzle Social Campaign

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

How Creativity Can Help the Alcohol Industry Weather the Storm

The economic shock of the COVID-19 pandemic will be felt by virtually all businesses across the world for years to come. For alcoholic beverage makers, the outlook is challenging.

How FMI Wants to Help Repair Supply Chain Relationships Now and During ‘Blue Sky’ Days

The companies have developed a digital marketplace that lets sellers showcase their products and services, to better support supply chain disruptions.

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