Sales & Marketing

The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

Join CGT and a panel of experts in an upcoming live Q&A to dive into the findings of our 12th annual Consumer Goods Sales & Marketing Report.

The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.

As CG companies assume more control over operations that directly touch consumers and stores, retail execution has become both more crucial and more complicated than ever before.  

The new lead joined K-C in 2019 from Johnson & Johnson, where he held a series of progressive leadership positions across customer development, marketing and general management in multiple countries.

Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.

The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience neede

Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.