Sales & Marketing

Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.

In just a few short years, retail media has become a critical channel for consumer goods brands to sell via online retailers.

Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.

For any consumer goods brand, there is one period of time that is equally critical and oftentimes stressful: planning promotions.

Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox.

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

Of analyzed online customer reviews in 2020, 30.9% were deemed fraudulent.

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.   

Learn how Nestle Purina Australia tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock such opportunities as subscription services, product recommendations, and personalized experiences.