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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

H-E-B Tapped Pinterest to Help with the Holidays

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

The deal gives Sam's Club proprietary technology and staff from WPP’s Triad Retail Media unit as the warehouse club moves its digital media operations in house.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

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