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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

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