The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.
In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.
This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.
