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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

January Retail Sales Jumped 2.7%

Sales for the month reflect confident consumers, solid wage growth and job gains, according to the National Retail Federation.

Estee Lauder Dataset of 440M Records Exposed

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

P&G Invests in its Brands that Benefit Supply Chain

P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.

There have been some major changes at CGT over the past few years, but we’re proud to announce we’re going back to our roots to deliver readers what they have come to expect from the brand.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Grocery has proven to be one of the most challenging sectors to bring online for unique obstacles facing both grocery retailers and consumers.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

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