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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Kroger, Ahold Tout Need for Fresh Data, Streamlined Digital Ops

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

Kroger to Introduce Hydroponic Farms in Stores

Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase. They will use internet of things and machine learning technologies to improve efficiency and allow for cloud-based monitoring.

The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand.

Patrick McLean Walgreens

Walgreens has named Patrick McLean senior vice president and chief marketing officer. He came to Walgreens from TD Bank, where he was CMO.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Wakefern Food Corp. has partnered with Locai Solutions to offer CookIt, a customized menu planning and food shopping solution, to its banners.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

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