Sales & Marketing

Digital Efforts Bring Tapestry 1 Million New Customers

The Coach, Kate Spade and Stuart Weitzman parent company acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Yankee Candle Gets Personal with New Commerce Partnership

Yankee Candle is deepening customer relationships with its new subscription service partnership.

5 Missed E-Commerce Opportunities for Consumer Goods Brands

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

AB InBev Expedites Global Enterprise Commerce to Keep Up with Demand

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

Visionaries 2020: Honoring Today's Most Remarkable Leaders During the Most Extraordinary Times

From technologies to strategies and everything in between, this year’s class of purpose-driven visionary executives are leading the charge to a more innovative and sustainable future.

Why Transferable Demand is Essential for Grocery Assortment Planning

Given the whirlwind of change grocery retail has experienced in 2020, CPGs and grocers are scrambling to gain insights as to how to best cater to shopper preferences in store.

Clorox Promotes Rendle to CEO as Sales Soar During Pandemic

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

Share of Voice in Harmony: How NBG Home Found its Single Source of E-Comm Truth

When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.

L’Oreal Promotes Rahquel Purcell to Head Operations in North America

L’Oreal USA names SVP, head of operations North America to lead manufacturing, distribution, supply chain, purchasing and environmental health, safety, and sustainability.

Personalization at Scale in Consumer Goods

Whether buying through retailers, or directly from brands, personalized experiences are proving to be a key ingredient of stronger consumer brand loyalty, and sustainable growth - whether that’s personalizing product recommendations, the products themselves or marketing content.

20-Minute Tech #LunchAndLearn with AWS

REGISTER HERE! From AI/ML-powered smart factories and supply chain to data-driven marketing and personalization, AWS has been integrating and building experiences that are impactful for consumer goods brands and consequently, their retailer customers alike.

Nature’s Own & Wonder Owner Restructuring Under New Brand Chief & President

Flowers Foods is consolidating business units and making some leadership adjustments in order grow its brands, improve operations and more heavily focus on product innovation.

Make. Move. Market.

From smart factories to a more intelligent supply chain to the 360º customer journey, AWS is transforming every step in the way CPG companies go to market.