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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

New Balance Partners for End-to-End CX Enhancement

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

Leslie Lee to Oversee Data Analytics & Insights as Hormel Foods VP of Digital Experience

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Reimagining merchandising impulse in a world without the cashier

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.

Marketing personalization strategies can help you get to know your customers better. Here are a few ways to use data to get closer to consumers.

In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.

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