From quinoa and dark chocolate to mixed nuts and real fruit pieces, Kellogg Canada debuted new products featuring real, visible ingredients and appealing flavors to meet the needs of Canadian consumers.
The transaction gives Stanley Black & Decker the rights to develop, manufacture and sell Craftsman-brand products in non-Sears Holdings retail, industrial and online sales channels across the U.S. and in other countries.
A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.
As we kick off the new year and reflect on major trends impacting the industry, it’s impossible to deny that we’re at a critical turning point. Consumers rule our world, and capitalizing on the ever-changing needs of today’s digital consumer is key.