Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
After a seven-week renovation, Target Open House is back. Uncover how the new version of Target's concept store will help startups.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
Think it's too hard to improve capabilities and performance? Think again.
One of the critical steps a company should take in 2017 is to embrace digital transformation.
Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management
Showcasing the best solution providers in Customer Relationship Management, Trade Promotion Management, Mobility and Retail Execution
Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.
One of the most common mistakes that a brand manufacturer can make is thinking that the success they’ve achieved in a physical store can be directly and easily translated into online success.
Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.
An expanded partnership aims to reshape the way parents in China think about play.
Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.
Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.
Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.
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