Sales & Marketing

Press enter to search
Close search
Open Menu

Sales & Marketing

Sparkling Ice Joins Brands Using Amazon Dash

Sparkling Ice joins the Amazon Dash Button program as grocery shopping continues to grow online.

Harry's Display Ad

SMB Spotlight: Harry's Gives 'em Hell

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

CGT highlights 10 small to mid-sized consumer goods companies that are making a big impact on the industry. Here is the 2017 class of Standout SMBs. created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.

The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.

Kraft Heinz Circle K Cup

Circle K teamed with Kraft Heinz Co. to launch a co-branded, limited-edition cup for the retailer’s proprietary Polar Pop beverage.


Colin Hutchison, vice president of commercial international, has been appointed to the newly created role of chief operating officer.

At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?

Larry Allgaier will lead Kimberly-Clark's $8 billion North American consumer business, which encompasses brands such as Huggies, Cottonelle, and Depend.

The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.

Organic baby food maker Happy Family is looking to build stronger bonds with consumers through an online resource center offering a library of information and free access to accredited consultants. Housed on the company's website, the center lets visitors speak directly with

Show More