As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.
Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.
The technology will allow Lululemon to analyze the performance of its marketing investments in order to optimize strategies and adjust budgets accordingly.
Levi Strauss & Co. is piloting two new capabilities on the Levi’s website to prevent online returns stemming from size and fit issues, while promoting an inclusive experience.