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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

SAP Offers Free Select Software to Help Tackle COVID-19 Disruptions

The company said it is opening access to select technologies to ‘help employees, companies, communities, and governments continue to move forward.’

The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

The media company's annual rankings are out, and it’s a good year for brands keeping their consumers’ health top of mind.

Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.

The coffee chain said the ‘to go’ model was highly effective when deployed first in China in reaction to the COVID-19 spread.

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.

Visual marketing has been capturing the attention of buyers and customers for decades. 

The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

The e-commerce company is prioritizing food and medical supplies while telling brands it will pause delivery of other consumer goods as the COVID-19 pandemic continues.

The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.

Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.

Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.

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