Sales & Marketing

Learn how consumer goods companies can use AI-based pricing models to adapt to consumer behavior and improve sales and profitability while navigating challenges like consumer trust and data accuracy.

At its core, PPA is not about pack resizing for its own sake. It is about engineering product formats that align with how consumers perceive value, shop across channels and evolve their usage behaviors in response to economic pressure.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Many CPGs are feeling the pressure of low consumer confidence. Here’s how they are responding, according to recent earnings conversations.

NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement.

As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.

The Pennsylvania-founded company, known for its clogs, looked to this solution after struggling to efficiently manage product data due to an expanding portfolio.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.