Sales & Marketing

2017 Product Information Management Solutions Guide teaser image

Product Information Management Solutions 2017

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

Shopper-Facing Technology: Digital Engagement Tools Roundup

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Shopper-Facing Technology: Assessing Digital Engagement Tools

A method for organizing and analyzing shopper-facing digital tools from CGT affiliate Path to Purchase Leadership University.

Key Capabilities for Achieving Success in the Digital Economy

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

PepsiCo Appoints Three Top Leaders

Laguarta becomes corporate president while Narasimhan and Popovici take on larger regional roles.

Michael Kors to Acquire Jimmy Choo

Acquiring the popular shoe brand expands Kors' position in the luxury fashion segment and aims to strengthen future growth opportunities.

Event Preview: Andy Walter on the Keys to E-Commerce Success

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

Avoiding 7 Costly Trade Promotion Mistakes

Failed trade promotions cost CPGs billions of dollars annually. Learn how to break the cycle in this e-book.

Michael Kors 2017 Bancroft black and white collection

The 10 Most Profitable Apparel Manufacturers

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

McCormick & Co. Snags RB's Food Brands

The deal strengthens McCormick's position in the condiments category through the addition of brands like French's, Frank's RedHot and Cattlemen's.

Ben & Jerry's Starts Selling Ice Cream Direct

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

Unilever Heads to the Cloud for Trade, Sales Activity

An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

Marzetti Invites Itself to Family Dinner

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

PepsiCo, Ocean Spray Among New Clients for Label Insight

The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative.