Sales & Marketing

Coca-Cola Awakens the Force With Hologram QR & AR Campaign

Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging.
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US Foods, Where’s My Truck | How AI Transformed Delivery Tracking

Accurate delivery timing isn’t only a convenience, it’s a business necessity.
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What AI Agents Mean for CX

Learn why the consumer goods industry is uniquely positioned to adopt AI agents, considerations for integration and much more.
How Nike Will Navigate a $1 Billion Tariff Impact

Matthew Friend, Nike’s executive VP and CFO, outlined the company’s mitigation plan.
Kimberly-Clark’s Josh Blacksmith to Speak on Collaborative AI at CG Sales & Marketing Tech Summit

Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments.
Spins Acquires Datasembly to Bolster CPG Pricing Intelligence Capabilities

The companies said brands and retailers will gain increased visibility into trends and performance.
CamelBak Parent Revelyst Gets AI Product Data and Search Boost

Revelyst can now lean on optimized product data, including consistent taxonomy and up-to-date availability.
Southern Glazer’s Alan Wizemann to Keynote CG Sales & Marketing Tech Summit

He will take to the stage on October 28 to tackle the topic of amplifying customer experiences within sales and marketing.