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Anheuser-Busch Brand Introduces First Alexa Skill

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.

Honest Company Names Brand Builder as CEO

A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works.

The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.

Haggar website

Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience."

Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

Burgard

Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.

Echo Dot

Alexa is a legitimate shopping tool, according to a new study from Field Agent. Roughly one-third (112) of the 318 Alexa users polled in the study say they make purchases through Amazon.com's concierge service.

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.

M&M's

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

The Patriots may have won the Super Bowl in 2017, but which packaged goods brands won over U.S. consumers as they planned their game-day parties? In the two weeks leading up to Super Bowl LI on Feb. 5 (starting Jan.

The Wink email

Unilever, Revlon and Coty Inc. were among the initial "advertisers" in The Wink, a digital magazine launched last week by Walgreens.

TPM ST Cover

Think it's too hard to improve capabilities and performance? Think again.

Sam’s Club’s ongoing partnership with Chicago-based retail innovation company Freeosk offers CPG manufacturers an automated method for sampling in stores. The startup’s eponymous, sample-dispensing kiosk made its debut at Sam’s Club in 2013 and has since be

Shiseido Americas Corporation has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency.

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