Sales & Marketing

How CPGs can benefit from a single omnichannel communication platform.

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. 

As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.

Join CGT and industry experts on Aug. 18 at 11am ET to learn how to enable near real-time POS visibility for brick-and-mortar, connect with distributors for secondary sales visibility and mitigate challenges coming from an explosion in e-commerce.

Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.

Although teams try to accommodate requests for content personalization, it’s clear that demand is unsustainable. This is where MarTech comes to the rescue. Learn more.

Get a peek at Nike's unique retail experience.

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.

As consumer expectations continue to evolve, brands are having to step up their ultrafast delivery options. Find out more.