Sales & Marketing

Huggies Offers 'Made By You' Diapers

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Sales & Marketing Study 2018

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Tarte Cosmetics Tries a Digital Makeover

The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.

KitchenAid Uses AI to Grow Social Engagement

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

CGT Unveils 'CMO of the Year' Finalists

Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

Optimizing for an Omnichannel World

In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.

The Cost of Ineffective Merchandising

This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.

Ready to Rethink Everything? Decoding the 'How' of Digital Transformation

As leaders guide their companies through a digital transformation, three imperatives can help them decode the “how” of the journey.

Phygital Retail and New Age IT Infrastructure Services

This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.