Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
Omnichannel. It’s become the standard approach to retail. The lines between e-commerce, physical stores and mobile have so blurred that the consumer no longer makes a distinction. This white paper from EY explains what consumer goods companies must do to follow suit.
In this month’s installment of CGT’s new series, Logility’s Henry Canitz provides three practical tips to consumer goods companies working to optimize their sales and operations planning capabilities.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.
This exclusive infographic from ItemMaster examines the key considerations consumer goods companies must examine when developing an effective content management strategy.
This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.
A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences,
e-commerce and new distribution models.
This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.
In many industries, blockchain technology is still in the early stages of application. However, some consumer goods companies already are starting to realize its potential.
In this exclusive webinar, a panel of industry experts will examine how TPM must transition from an "inside-out" focus on enterprise processes and transactional efficiencies to an "outside-in" approach that responds to real consumer demand.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
