Sales & Marketing

It takes more than just surveys to understand how shoppers view your experiences.

Understanding how consumers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys.

Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this.

In an effort to reduce plastic packaging, Nestlé will pilot paper-wrapped versions of their four-bar KitKat chocolates across select stores in Australia. The trial will run for a limited time exclusively in Cole’s grocery stores.

Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy. 

As the use of artificial intelligence within marketing grows, executives will not only increasingly shift employee priorities to new duties, but they’ll also double down on their organization’s verification capabilities.

Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.