Sales & Marketing

10 Colleges and Universities To Tap for Next-Gen CPG Talent
Look to these schools when trying to source your top tech talent.
Ralph Lauren Launches Digital Platform, First Luxury Store in Canada
The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.

Nike Supply Chain Bets Supporting Flexible Channel Strategy
Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.
Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing
The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
Sponsored
Getting Granular On AI in Marketing
Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
Sponsored
Practical Strategies Reaping Real Benefits With AI in Marketing
Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
TikTok Shop: Influencer Marketing Driving New Social Commerce Initiative
TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing.
Melissa & Doug Enters Physical Retail With NYC Store
In an era in which most companies are betting big on digital experiences, in-person interactions continue to hold space. For example, toy brand Melissa & Doug is opening its first-ever physical retail store.