Sales & Marketing

With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.

The business imperatives for CPG companies are fairly well understood.  Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Learn how to connect the digital and physical worlds to deliver seamless, omnichannel experiences in this white paper from Oracle and Euromonitor International.

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.

Hear a panel of industry experts examine the key ways in which consumer goods companies are seeking to improve their trade promotion practices.

Today’s consumer goods industry is operating in an era de­fined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.

To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

The opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems.

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.