Target has revealed Roundel as the new name of its three-year-old, in-house media company as it signals plans to be a more aggressive player in the sector.
“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.
A new report from Ensemble IQ and Spring Global discusses how CPG companies and their field service teams are employing business intelligence and mobile tools to drive innovation in retail assortments and merchandising.
Learn what strategies both small brands and household names can take to build and manage retail relationships that will help them stand out on the digital shelf. Join us on April 16.
How does your trade promotion performance benchmark against the industry? What data inputs would best improve that performance? Find out in this exclusive infographic from Capgemini and CGT, which presents highlights from their recent “Trade Promotion Management Report.”
Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.
For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.
