Sales & Marketing

Are You Satisfied With the Consumer Goods Software Landscape?

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Report, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

Going DTC: 3 Steps for Success

With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.

Barefoot Wine Dips Toe Into AR With the Black Eyed Peas

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

IBM, Nielsen Global Consumer Business Expand Data Targeting with AI

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

Amazon’s New Invitation-Only Luxury Shopping Launches With Oscar de la Renta Store

Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands.

3 Rules for Balancing Celebrity Endorsements With Great Customer Experience

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

How Something Navy’s DTC Debut Sold $1 Million in Under 15 Minutes

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.

5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

Tara Simon Joins Estee Lauder as SVP to Accelerate DTC Opportunities

Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

Unilever Adds to its Portfolio of Purpose-Driven Brands

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.

Ethical Bean Expands to U.S.

Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.

Salesforce Webinar Series

How Digital Transformation Delivers a Connected and Seamless Customer Experience Date: Oct 13th, 2020 @ 11:00 AM ET - NEW DATE/TIME! Register Today! Consumers are no longer purely seeking out products, they are seeking out a journey with the brands they engage with.

Coca-Cola to Reorganize its Business, Realign Workforce for Future Growth

The food and beverage giant announces plans to establish new operating units and category leads supported by a new platform services organization, and a newly aligned workforce.