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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Digital Efforts Bring Tapestry 1 Million New Customers

The Coach, Kate Spade and Stuart Weitzman parent company acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Yankee Candle is deepening customer relationships with its new subscription service partnership. 

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

From technologies to strategies and everything in between, this year’s class of purpose-driven visionary executives are leading the charge to a more innovative and sustainable future.

Given the whirlwind of change grocery retail has experienced in 2020, CPGs and grocers are scrambling to gain insights as to how to best cater to shopper preferences in store.

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.

L’Oreal USA names SVP, head of operations North America to lead manufacturing, distribution, supply chain, purchasing and environmental health, safety, and sustainability.

Flowers Foods is consolidating business units and making some leadership adjustments in order grow its brands, improve operations and more heavily focus on product innovation.

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