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Sales & Marketing

Former Google Exec Joins Mattel as CEO

Mattel, Inc. has tapped former Google executive Margaret Georgiadis as its next chief executive officer.

Callaway Golf Strengthens Presence with OGIO Acquisition

The acquisition is expected to enhance Callaway's presence in golf while also providing a platform for future growth in the lifestyle category.

First standardization, followed swiftly by automation, and now the era of intelligence. Today, AI is regarded as the next big thing in CPG technology.

From quinoa and dark chocolate to mixed nuts and real fruit pieces, Kellogg Canada debuted new products featuring real, visible ingredients and appealing flavors to meet the needs of Canadian consumers.

The move marks the re-unification of all Land O'Lakes Dairy businesses under one executive in a new position for the company.

Coty Inc. has entered into a partnership with Younique, an online peer-to-peer social selling platform in beauty.

L'Oreal announced the signing of a definitive agreement with Valeant to acquire the CeraVe, AcneFree and Ambi skincare brands.

L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.

Craftsman at Costco

The transaction gives Stanley Black & Decker the rights to develop, manufacture and sell Craftsman-brand products in non-Sears Holdings retail, industrial and online sales channels across the U.S. and in other countries.

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

Pure Flavor, Pure Genius

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Cheryl Williams, chief information officer at Wakefern Food Corp., has been named to Shopper Marketing and the Path to Purchase Institute's Hall of Fame.

As we kick off the new year and reflect on major trends impacting the industry, it’s impossible to deny that we’re at a critical turning point. Consumers rule our world, and capitalizing on the ever-changing needs of today’s digital consumer is key.

Kimberly-Clark and its Digital Innovation Lab has renewed a global call for open-source innovation to find new ways of connecting with digitally savvy consumers.

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