As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
As the market evolves thanks to changing consumer habits, supply chain woes, inflation, and increased competition, CGs must alter their RGM approach. Benchmark your strategies and tactics against your peers and discover where the leaders are making big tech bets.
This exclusive webinar will build off the 2021 Consumer Goods Sales and Marketing Summit main themes and provide attendees with an in-depth look at how leading consumer goods companies are accelerating growth and building the enterprise of tomorrow
This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.