Revenue Growth Management

As RGM becomes increasingly central to profitability in consumer goods, companies are moving beyond isolated tools and tactics toward more connected, enterprise-wide strategies.

The company had reached a point where it realized it needed to leverage more robust tools to help stay ahead of shifts.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

It is investing in its commercial capabilities to achieve this, elevating on-trade visibility and execution.

At its core, PPA is not about pack resizing for its own sake. It is about engineering product formats that align with how consumers perceive value, shop across channels and evolve their usage behaviors in response to economic pressure.

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

Getting rich in data can give CPG companies an edge as they mold consumer insights into patterns for potential upcoming consumption trends. Learn more.

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.