Revenue Growth Management

From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts
Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.
Digital Channels Dominate, Brand Power Takes Back Seat as Consumers Seek Holiday Deals: Report
The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.
What’s Next in CPG and Retail: Experts Weigh In at Groceryshop 2024

A snapshot of trends that today’s CPG execs might want to keep on their radars.
Strategic Alignment at the 2024 Sales & Marketing Summit

We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage.
2024 Sales and Marketing Report

Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.
What Edgy Consumers Could Mean for Q4: Gartner

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts

Digital Channels Dominate, Brand Power Takes Back Seat as Consumers Seek Holiday Deals: Report

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

What’s Next in CPG and Retail: Experts Weigh In at Groceryshop 2024

Strategic Alignment at the 2024 Sales & Marketing Summit

2024 Sales and Marketing Report

What Edgy Consumers Could Mean for Q4: Gartner

Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting