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Top 100 CG Companies
Revenue Growth Management
NielsenIQ Acquires Cornerstone Capabilities
NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.
Bissell Homecare Deploys New TPM Platform
Bissell Homecare has tapped UpClear to bolster its trade promotion and integrated business planning capabilities, as well as receive access to key analytics and insights to optimize trade spend.
Modern Revenue Growth Management in the Cloud
The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
Mondelez’s RGM & DSD Fueling Virtuous Growth Cycle: Walter
For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations.
Adding Predictive Elements to the Pillars of Revenue Growth Management
CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
How to Scale Revenue Growth Management Solutions Across the Enterprise
Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more.
Fractal Acquires Samya.ai to Drive NextGen Revenue Growth Management
The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Revenue Growth Management is Driving Innovation and ROI
CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.
The 5 Levers Powering Revenue Growth Management
In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.
Roadmap to Revenue Growth Management Excellence
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.