Revenue Growth Management

Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.  

Hanesbrand is ramping up enterprise-wide digital transformation, rolling out innovation plans for everything from payment architectures to supply chain automation to ERPs. Get the details.

Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.

In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, and Rahul Ubgade, AVP, consumer, retail & logistics, Infosys discuss how economic volatility and market uncertainty have made revenue growth management even more important than it used to be, and how leading brands like

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. 

What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader. 

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility. 

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.