Revenue Growth Management

Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.

Learn how to transform RGM and TPO with AI to drive growth and competitiveness

For a company like Diageo that relies heavily on cross-border sourcing and production practices, the potential impact of tariffs on partnering countries poses considerable volatility.

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies.

CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025.

Here’s a close look at five CPGs successfully harnessing RGM to stay ahead of the curve and hit a bullseye (almost) every time.

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.