Revenue Growth Management

RGM's Consumer Goods Growth Spurt
Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
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How Kraft Heinz is Scaling Their RGM Capabilities
In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, and Rahul Ubgade, AVP, consumer, retail & logistics, Infosys discuss how economic volatility and market uncertainty have made revenue growth management even more important than it used to be, and how leading brands like Kraft Heinz leveling up their RGM capabilities.

Kraft Heinz Joins AB InBev’s BEES Digital Platform

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
What Counts Most for CPG Leaders? Social Skills and Pricing Science

What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader.
Fortune Brands Elevating Pricing Prowess

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.
Building Advanced Analytics into TPx

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

Kimberly-Clark is developing an RGM pipeline strategy that more closely resembles its approach to product innovation, as it continuously improves in-market execution.
Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.
2022 Consumer Goods Sales & Marketing Report: Mission Critical

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
How AB InBev Is Tightening Its Grip on Pricing With Analytics

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.

RGM's Consumer Goods Growth Spurt

How Kraft Heinz is Scaling Their RGM Capabilities

Kraft Heinz Joins AB InBev’s BEES Digital Platform

What Counts Most for CPG Leaders? Social Skills and Pricing Science

Fortune Brands Elevating Pricing Prowess

Building Advanced Analytics into TPx

How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics

2022 Consumer Goods Sales & Marketing Report: Mission Critical

How AB InBev Is Tightening Its Grip on Pricing With Analytics