Revenue Growth Management is Driving Innovation and ROICPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation. The 5 Levers Powering Revenue Growth ManagementIn the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry. Roadmap to Revenue Growth Management Excellence Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. First Previous 7 8 9
