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07/26/2021

NielsenIQ Acquires Cornerstone Capabilities

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NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

Cornerstone’s platform features artificial intelligence that’s designed to find optimal regular and promotion prices to maximize profit for both manufacturers and retailers. Nielsen expects that when Cornerstone’s technology is combined with its own Connect platform, the tech will extend the company’s price and promotion analytics leadership via an end-to-end revenue management solution that fully integrates clients’ financial, promotional and sales data.

“This is an exciting acquisition that demonstrates our continued commitment to our CPG clients. Incorporating Cornerstone’s software into NielsenIQ’s existing price and promotion suite of products will further expand the scale of our analytics capabilities and allow us to broaden solutions to our global clients. Our data and analytics provide a unique and unbiased view of consumer behavior, and now we will bring more transparency and clarity to price and promotion strategies,” said Jeanne Danubio, president, North America and global clients, NielsenIQ.

[Related: Cornerstone discusses the future of TPM and TPO]

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