In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.