Trade Promotion Optimization

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.

CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Musco Family Olive Company is upgrading its trade spend management and sales planning capabilities.

The Acosta Group recently released its 2024 predictions, pulling insights from its Retailer Confidential Report as well as varied industry sources. See what the future holds.

Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.