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Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.
It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.
PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.