Trade Promotion Optimization

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Trade Promotion Optimization

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.