Trade Promotion Optimization

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.

For any consumer goods brand, there is one period of time that is equally critical and oftentimes stressful: planning promotions.

Learn how to drive promotion effectiveness at scale and speed across brands, channels and customers to accelerate growth.

CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level. 

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.

Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning.