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02/28/2022

Unlocking Pricing and Promotion Innovation for Today's New Consumer

Given all of today’s retail disruption, predicting the right price has become more like a game of The Price is Right. But for consumer goods companies, preserving their margins is hardly a game.

Learn how consumer goods companies are making pricing decisions — when relying upon historical data and behavior patterns is no longer a sure bet — and what the future of pricing and promotion innovation might look like.