A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.
In this first-of-its-kind guide, sponsored by Accenture and Adesso, leading consumer goods executives and technology providers offer best practices for the successful internal adoption of trade promotion management systems and processes.
The CGT TPM Share Group met in Orlando, Fla. on October 18, 2016, during the 18th annual Consumer Goods Business & Technology Leadership Conference. Group sponsor PWC Strategy& moderated a discussion about trade inertia, something many companies are struggling with.
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.
Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.