Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

Blue Diamond Growers has tapped Upclear for its BluePlanner trade promotion management platform.

Logility’s latest Price and Promotion solution is designed to help consumer goods companies better manage their inventory needs when it comes to promotion activity.

As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.

AI planning and operation solutions provider o9 Solutions has partnered with HighRadius, a fintech enterprise SaaS firm specializing in automating the order-to-cash and treasury management processes.

By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.

Food supplier Haugen-Gruppen AS recently tapped ToolsGroup’s new Promo Planning marketing and supply chain software solution in order to better align its trade promotion strategies.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

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