How does your trade promotion performance benchmark against the industry? What data inputs would best improve that performance? Find out in this exclusive infographic from Capgemini and CGT, which presents highlights from their recent “Trade Promotion Management Report.”
CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.