Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

Tech Trends Report 2017 Teaser Image

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Tech Trends 2017 Hero Image

Is cognitive computing the key to the future?

Clorox CIO Manjit Singh tops this year's crop of winning executives and companies, which were announced this week at CGT's inaugural League of Leaders event.

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

Terry Ziegler, CEO of T-Pro Solutions

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

True optimization soon could be a reality

An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.

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