Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

An overview of trends in trade promotion management in 2017.

Consumer goods organizations can no longer be effective operating in strong functional silos.

TPM Report teaser image

Future success at retail will require brands to “unlearn” some traditional TPM practices.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

State of Transformation: Making the pivot to digital.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Tech Trends Report 2017 Teaser Image

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Tech Trends 2017 Hero Image

Is cognitive computing the key to the future?

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