Trade Promotion Management

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Trade Promotion Management

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

Terry Ziegler, CEO of T-Pro Solutions

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

True optimization soon could be a reality

Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

Who's Who Logo

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

The Canadian company picked Exceedra to help optimize its business and sales & operations planning processes.

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