Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

An overview of trends in trade promotion management in 2017.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

Consumer goods organizations can no longer be effective operating in strong functional silos.

TPM Report teaser image

Future success at retail will require brands to “unlearn” some traditional TPM practices.

State of Transformation: Making the pivot to digital.

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