Trade Promotion Management

Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.  

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.

CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Musco Family Olive Company is upgrading its trade spend management and sales planning capabilities.