Trade Promotion Management

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Trade Promotion Management

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

Who's Who Logo

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

True optimization soon could be a reality

The Canadian company picked Exceedra to help optimize its business and sales & operations planning processes.

IDC's Simon Ellis, lead author of the report, will join with an illustrious group of panelists to review key findings from this year’s report and discuss implications for the future of the consumer goods industry.

TPM ST Cover

Think it's too hard to improve capabilities and performance? Think again.


Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.

The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.

Readers' Choice 2017

Showcasing the best solution providers in Customer Relationship Management, Trade Promotion Management, Mobility and Retail Execution

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