Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

A new TPM platform from CPGToolBox leverages Salesforce.com Lightning for improved experience and productivity.

Rapid advancements in digital technology have sparked unprecedented changes in consumer demand and shopper expectations.

In these open forums, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

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