Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

While the call for transformation is loud and clear, the process is still going slowly.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

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