Trade Promotion Management

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Trade Promotion Management

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

In this first-of-its-kind guide, sponsored by Accenture and Adesso, leading consumer goods executives and technology providers offer best practices for the successful internal adoption of trade promotion management systems and processes.

In working closely with SAP, Generation 5 of PWC’s Strategy&’s Performance Analyzer will be built on the SAP HANA platform.

Brand executives will be able to use the fifth generation of Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

The CGT TPM Share Group met in Orlando, Fla. on October 18, 2016, during the 18th annual Consumer Goods Business & Technology Leadership Conference. Group sponsor PWC Strategy& moderated a discussion about trade inertia, something many companies are struggling with.

CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.

Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system.

A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.

Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.

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