Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

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