Trade Promotion Management

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Trade Promotion Management

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

TPM ST Cover

Think it's too hard to improve capabilities and performance? Think again.

Readers' Choice 2017

Showcasing the best solution providers in Customer Relationship Management, Trade Promotion Management, Mobility and Retail Execution

Implementing a solution from CPGToolBox enabled the snack manufacturer to gather key business intelligence surrounding its Ridges product launch in 2016.

In a move to improve the productivity of its trade promotion investment performance, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution.

In this first-of-its-kind guide, sponsored by Accenture and Adesso, leading consumer goods executives and technology providers offer best practices for the successful internal adoption of trade promotion management systems and processes.

A panel of seasoned experts share their perspectives on the challenges consumer goods companies face when introducing trade promotion management solutions to the organization — and more importantly, discuss proven methods of ensuring a successful implementation.

CGSM Opening Keynote Audience

The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.

In working closely with SAP, Generation 5 of PWC’s Strategy&’s Performance Analyzer will be built on the SAP HANA platform.
 

Brand executives will be able to use the fifth generation of Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

The CGT TPM Share Group met in Orlando, Fla. on October 18, 2016, during the 18th annual Consumer Goods Business & Technology Leadership Conference. Group sponsor PWC Strategy& moderated a discussion about trade inertia, something many companies are struggling with.

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