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Why Data Analytics Is a Gold Mine for Trade Promotion Optimization
How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending. -
2022 Consumer Goods Sales & Marketing Report: Mission Critical
Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.