Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.
National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Subscription-based sales models are infinitely appealing for consumers. Retailers and brands must adapt their business models to follow suit.
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.
The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."
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