There’s a moment in “Duck Soup” when Groucho Marx says, “Why, a 4-year-old child could understand this. … Run out and find me a 4-year-old child. I can’t make head or tail out of it.” I know I’m severely dating myself by referencing a movie from 1933.
Oh, so now you want to measure in-store behavior?
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Consumer brands are working feverishly to gain a foothold in today’s rapidly evolving retail landscape. From transforming in-store experiences to offering a multitude of options for delivery and pickup, companies are working hard to meet changing expectations.
A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.
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