Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.
Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
When P2PI editors and MarketingLab/SellCheck began working to identify the best in-store marketing program in the 25-year history of our Design of the Times Awards competition, we didn’t realize we’d find one that was still in the field.
One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel.
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.
Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.
Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch. Our new design is clean, responsive, and easy on the eyes.