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Tue
25

If You Can't Beat 'Em, Subscribe 'Em

The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.

Fri
26

Same Silo, Different Day

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Wed
03

A Look Back at RCAS 2017

Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.

Mon
07

Everyday Essentials for Click & Mortar

Today’s brands understand that having a digital strategy is essential for scalability. As a result, traditional brick-and-mortar retailers are building mobile and e-commerce capabilities into their strategies at an impressive speed.

Tue
18

Key Capabilities for Achieving Success in the Digital Economy

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

Fri
11

Today's Consumer: How Did We Get Here?

Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies.

Mon
31

The Future of Sales & Marketing

The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

Tue
22

Welcome to the new CGT Experience

Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch. Our new design is clean, responsive, and easy on the eyes.