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Nov
25

Working Through Proper Channels

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Sep
24

Post-Apocalyptic Retail Review

Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."

Aug
04

The Packaging Waste Imperative: What Goes Around, Comes Around

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Oct
01

From Food Fictions to Food Facts? The Future Tastes Good

With accurate data about how our bodies are performing at any moment in time, we’ll be able to eat and drink products that are personalized to satisfy our precise needs.

Sep
04

Owning stuff. We’re so over it.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

May
03

A Look Back at RCAS 2017

Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.

Aug
01

Creating a Clearer Path

In the pages of this magazine, we’ve been helping consumer goods professionals gain the understanding they need to influence the consumer’s path to purchase journey for more than 30 years.

Jun
01

They Rose; Will You?

If you’re looking for role models, I represented this magazine and the Path to Purchase Institute last month in honoring four mold-breaking people who’ve set a very high bar.

Jul
08

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Jun
26

Mid-Year Trends for Consumer Goods

Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.

Apr
23

IoT, AI and Blockchain – Tomorrow, Today!

Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

May
21

3 Data-driven Approaches to Improve On-Shelf Availability

More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.

Aug
01

Wawa in Miami, Florida

When I began authoring this column, I never thought I’d refer to a convenience store as a destination or an experience. The opening of three Wawa stores in Miami has changed that.

Jun
01

Home Improvement Channel

A recent ranking by Morning Consult of the “most loved brands in America” (based on analysis of more than 400,000 consumer/shopper interviews) revealed The Home Depot as No. 5 and Lowe’s as No. 11.

Nov
22

Welcome to the new CGT Experience

Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch. Our new design is clean, responsive, and easy on the eyes.