National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
Today’s brands understand that having a digital strategy is essential for scalability. As a result, traditional brick-and-mortar retailers are building mobile and e-commerce capabilities into their strategies at an impressive speed.
Michael Forhez joins with Oracle colleague Gérald Poncet to examine the realities of a "phygital" retail landscape.
IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."
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