When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
As leaders guide their companies through a digital transformation, three imperatives can help them decode the “how” of the journey.
Building a customer-centric organizational culture will be the ultimate competitive advantage. Here's how
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.
In many industries, blockchain technology is still in the early stages of application. However, some consumer goods companies already are starting to realize its potential.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.
Hey CGT fans: this one's for you. We have spent the last few months working hard to create a wonderful experience for our readership by completely rebuilding our website from scratch. Our new design is clean, responsive, and easy on the eyes.