When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.
Building a customer-centric organizational culture will be the ultimate competitive advantage. Here's how
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
In many industries, blockchain technology is still in the early stages of application. However, some consumer goods companies already are starting to realize its potential.
In a consumer-driven environment, product manufacturers should leverage artificial intelligence to identify new opportunities for transparency, immediacy, and growth.
After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.
Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.
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