When she joined, the company was in the midst of a strategy shift, looking to change the drumbeat of innovation, marketing and activation to scale growth.
She takes on the role of associate vice president and head of digital strategy, media, measurement and DTC, joining the company during a critical period in its digital transformation.
They will both be part of the IT department, reporting to EVP and CFO Jason Monaco as part of the company's newly combined finance, IT and strategy organization.
Marlee Perez said she joins the company as part of its efforts to bring together its technology, data, processes and people to create a solid foundation for sustained growth.
