Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO.
Hasbro has made two leadership changes this week, first naming Shane Azzi as its new chief global supply chain officer. Additionally, Matt Austin is moving into the chief commercial officer role. The company also acquired D&D Beyond.
Lowe will be responsible for the overall strategy and delivery of new enterprise membership and subscriptions initiatives across the company’s grocery, drug, convenience, retail technology, and consumer goods channels.