As the world population rises, a growing percentage is urban and middle class. These new consumers are attractive to CG companies, but they are also demanding and difficult to reach. Brands must find a way to penetrate these markets while maintaining profitability — here’s how.
CGT presents a comparison chart of supply chain planning providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
With domestic sales growth becoming increasingly difficult to achieve, it has become critical for consumer goods companies to adapt their supply chain capabilities to profitably bring their products to new and emerging markets.
The Patriots may have won the Super Bowl in 2017, but which packaged goods brands won over U.S. consumers as they planned their game-day parties?
In the two weeks leading up to Super Bowl LI on Feb. 5 (starting Jan.