Special Reports

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Special Reports

A collection of special reports from Path to Purchase IQ and its predecessor publications, Consumer Goods Technology & Shopper Marketing.

Digital Shopper Engagement Solutions 2020

Digital Shopper Engagement Solutions Guide 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Who's Who E-Commerce 2019

Who's Who in E-Commerce 2019

Our report recognizes more than 175 brand and retail executives who are making notable contributions in the area of e-commerce.

A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.

Product manufacturers are rebuilding supply chains to meet the needs of omnichannel commerce.

Retail Execution 2019

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

AI-driven tools help CPGs get a clearer picture of retail realities,

More than ever, brands must continually keep up with technology to stay close to consumers.

Analytics is impacting the bottom line for brands and agencies alike.

Insights & Analytics Solutions Guide 2019

A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

While the call for transformation is loud and clear, the process is still going slowly.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

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