Special Reports

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Special Reports

A collection of special reports from Path to Purchase IQ and its predecessor publications, Consumer Goods Technology & Shopper Marketing.

Sales & Marketing Report 2019

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

Entries Open for 2020 Commerce & Shopper Effie Awards Program

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

AI-driven tools help CPGs get a clearer picture of retail realities,

More than ever, brands must continually keep up with technology to stay close to consumers.

Analytics is impacting the bottom line for brands and agencies alike.

While the call for transformation is loud and clear, the process is still going slowly.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Christine Nessen of Office Depot

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

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