The road to digital transformation can be a difficult task, but by breaking down the barriers that can hinder success and incorporating this innovative platform, CGs can make this journey quicker and more seamless.
Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.
Retailers and consumer goods companies need to be able to react seamlessly in real-time to unforeseen challenges. The worldwide COVID-19 crisis exposed holes in their ability to effectively predict and meet unprecedented demand.
While the goal of retail execution is to deliver the perfect store - or right product, at the right price, at the right time and location, etc. - there are many roadblocks that can hinder that last-mile success.
Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.