Strategy&, part of the PwC network
Competition in the consumer goods industry remains fierce — with the major players struggling to balance the need to improve shareholder value in the near term with the desire to invest in strategic growth in the long term
The consumer healthcare market was a hotbed for mega-deals in 2014, beginning with the creation of a consumer healthcare joint venture between Glaxosmithkline and Novartis. With 2013 pro forma revenues of £6.5 billion, the joint venture established the No.
Strategic divestiture was the name of the game in the global packaged goods arena throughout 2014. True to form, Procter & Gamble led the charge when A.G. Lafley announced that P&G would shed up to 100 brands in August 2014.