Top 100 Consumer Goods Companies 2017

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Top 100 Consumer Goods Companies 2017

By CGT Staff - 12/27/2017

How tough is the consumer goods market these days? Almost one-third of the world’s largest public consumer goods companies experienced sales declines in 2016. Another 25 leading companies posted growth of 2.0% or less.

That means the annual letter to shareholders didn’t deliver much in the way of good financial news at more than half of the companies listed in CGT’s "Top 100 Consumer Goods Companies" for 2017.

These decidedly disappointing results confirm the research at IDC Manufacturing Insights, which finds that only 3.0% of the $35 billion in net growth in the consumer goods industry over the last three years has come from traditional, large enterprise players.

Much of the rest is coming, of course, from what IDC calls “lateral” companies: the independents, upstarts, “ankle biters” or whatever else you’d like to call them who’ve taken full advantage of an increasingly digital economy to win substantial amounts of market share from traditional players; Procter & Gamble, Newell Brands and Bic Corp., meet Dollar Shave Club, Harry’s Inc. and Walker & Co.

But there is some good news in the fact that — at least so far — these large, traditional players aren’t quite going out of business. In fact, only two of the companies from our 2016 Top 100 have dropped from the list: Keurig Green Mountain became a private enterprise after its 2015 acquisition by JAB Holding, and Tsingtao Brewery Co. simply slipped a little behind new No. 100 Thai Beverage revenue-wise.

And the more optimistic news is that this year’s results actually represent an improvement from 2016, when practically two-thirds of the companies (58 to be exact) on the Top 100 list posted negative growth.

That might be a very positive sign that traditional companies are adapting to the many changes in consumer demand and behavior that have taken place in recent years, and are finding ways — new products, sales channels and distribution strategies, and maybe a strategic acquisition or two — to remain relevant despite the rising competitive tide.

And if they haven’t done that quite yet, there’s always next year.

To view our ongoing coverage of these companies and their executives, click on the hyperlinked names in the chart.
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RANK/COMPANY 2016 NET $M 1-YEAR SALES GROWTH KEY EXEC**
1. Nestlé SA* $86,380 0.8% Filippo Catalano
2. Philip Morris International $75,000 1.4% Patrick Brunel
3. Procter & Gamble $65,300 -8.0% Javier Polit
4. PepsiCo $62,799 0.0% Jody Davids
5. Unilever N.V.* $55,478 -1.0% Jane Moran
6. JBS S.A. $52,219 4.6% Rogerio Peres (U.S.)
7. Anheuser-Busch InBev $45,517 2.4% Marina Bellini
8. Coca-Cola Co. $41,900 -5.0% Barry Simpson
9. Christian Dior, SE* $40,000 8.0% Pietro Beccari (1)
10. LVMH Moët Hennessy Louis Vuitton* $39,572 5.0% Franck Le Moal
11. Tyson Foods $36,881 -11.0% Scott Spradley (2)
12. Imperial Brands PLC $34,126 9.3% Alison Cooper (1)
13. Nike, Inc. $32,376 6.0% Jim Scholefield (3)
14. 3M Co. $30,109 0.0% Eric Hammes
15. L’Oréal* $27,196 4.7% Michael Kingston
16. Kraft Heinz $26,487 44.0% Francesco Tinto
17. Mondelez International $25,923 -12.5% Joher Akolawala
18. Altria Group $25,744 1.2% Daniel Cornell
19. Danone* $23,095 2.9% Cecile Cabanis (4)
20. Heineken Holding N.V.* $21,882 1.4% Laurence Debroux (4)
21. WH Group Ltd.* $21,534 1.5% Julia Anderson (5)
22. Whirlpool Corp. $20,700 1.6% Michael Heim
23. Adidas AG $20,312 18.0% Michael Voegele
24. Henkel AG $19,696 3.5% Michael Auslander
25. Kirin Holdings $18,770 -5.0% Yoshinori Isozaki (1)
26. Japan Tobacco $18,315 -5.0% Yuki Maeda (6)
27. Kimberly-Clark Corp. $18,202 2.0% Suja Chandrasekaran
28. British American Tobacco PLC $17,994 6.9% Phil Colman
29. Fonterra Cooperative Group Ltd. $17,200 9.0% Gerben Otter
30. Qingdao Haier Co. $17,135 32.0% Charlie Yu
31. General Mills $16,563 -6.0% Michael Martiny
32. Associated British Foods $16,548 5.0% John Carron (7)
33. Diageo PLC $16,461 2.8% Brian Franz (23)
34. Colgate-Palmolive Co. $15,195 -5.0% Michael Crowe
35. Asahi Group Holdings $14,588 1.0% Naoki Izumiya (1)
36. San Miguel Corp. $13,811 2.0% Clifford Que (8)
37. BSH Hausgeräte $13,755 3.5% Joachim Reichel
38. AB Electrolux $13,310 -2.0% J.P. Iversen
39. Johnson & Johnson (Consumer) $13,307 -1.5% Stuart McGuigan
40. Newell Brands $13,264 124.0% Dan Gustafson
41. Kering $13,034 6.9% Michel Rosilio
42. Kellogg Co. $13,014 -6.0% Brian Rice
43. Svenska Cellulosa AB SCA $12,894 2.0% Robert Sjostrom
44. Uni-President Enterprises $12,819 0.0% Chih-Hsien Lo (9)
45. Reynolds American, Inc. $12,503 17.0% Kevin Ostrander (10)
46. Kao Corp. $12,458 -1.0% Michitaka Sawada (1)
47. Carlsberg A/S* $12,309 2.0% Mark Dajani
48. RB* $12,226 3.0% Seth Cohen
49. Grupo Bimbo, S.A.B. de C.V.* $12,161 15.0% Rolando Ortiz
50. VF Corp. $12,000 0.0% Sandra Harris
51. Compagnie Financiere Richemont SA* $11,657 3.2% Frank Vivier (11)
52. Conagra Brands $11,643 -25.0% Mindy Simon
53. Stanley Black & Decker $11,407 2.0% Rhonda Gass
54. Estée Lauder Companies $11,300 4.0% Michael Smith
55. MolsonCoors Brewing Co. $10,983 -2.3% Darrin Vohs
56. BRF - Brasil Foods* $10,362 4.9% Pedro de Andrade Faria (1)
57. Nipponham Group* $10,276 2.4% Hajime Takamatsu (12)
58. Hormel Foods $9,523 2.8% Mark Vaupel (13)
59. ITC Ltd.* $9,522 3.2% V.V. Rajasekhar
60. Pernod Ricard* $9,137 2.0% Mathieu Lambotte
61. GlaxoSmithKline Consumer Healthcare $8,891 9.0% Karenann Terrell (14)
62. PVH Corp.* $8,203 0.0% Eileen Mahoney
63. Saputo, Inc.* $8,176 3.1% Richard Rivard
64. China Mengniu Dairy Co.* $8,031 9.7% Jeffrey Lu Minfang (1)
65. Campbell Soup Company $7,961 -1.0% Francisco Fraga
66. J.M. Smucker Co. $7,811 37.0% Bryan Hutson (15)
67. Dean Foods Co.   $7,710 -5.0% David Bernard
68. Hershey Co. $7,440 0.7% Carlos Amesquita
69. Swatch Group SA* $7,420 -10.6% Calogero Polizzi
70. Shiseido Co.* $7,264 1.5% Deanna Johnston (U.S.)
71. Ralph Lauren Corp. $7,230 -1.0% Janet Sherlock
72. Beiersdorf AG* $7,106 1.0% Barbara Saunier
73. Parmalat SpA* $6,829 1.0% Carlo Polese
74. First Pacific Co.* $6,779 5.0% Manual Pangilinan (1)
75. Constellation Brands $6,548 9.0% William Newlands (16)
76. Dr Pepper Snapple Group $6,440 3.0% Thomas Farrah
77. Bayer Consumer Health $6,354 -0.6% Daniel Hartert (17)
78. Unicharm Corp.* $6,076 -3.8% Yoshihiro Miyabayashi (18)
79. Hanesbrands $6,028 5.2% Cindy Miller
80. Clorox Co. $5,761 3.0% Manjit Singh
81. Avon Products $5,700 -7.0% Sue Liddie
82. Hermes International* $5,474 7.0% Olivier Fournier (19)
83. Mattel, Inc. $5,456 -4.0% Sven Gerjets (2)
84. PT Gudang Garam* $5,422 8.4% Susilo Wonowidjojo (20)
85. Spectrum Brands Holdings $5,400 7.4% Mark Winger
86. Groupe SEB* $5,262 4.8% Jean-Michel Andre
87. Post Holdings $5,027 8.1% Joseph Caro
88. Hasbro, Inc. $5,020 13.0% Steve Zoltick
89. Bandai Namco Holdings* $4,918 1.8% Shukuo Ishikawa (1)
90. Kewpie Corp. (QP Corp.)* $4,720 -0.3% Osamu Chonan (1)
91. Sapporo Holdings Ltd.* $4,632 1.5% Masaki Oga (20)
92. Arcelik A.S.* $4,563 13.6% C.S. Oguzhan Ozturk (21)
93. Herbalife Ltd. $4,500 0.0% Mark Schissel (22)
94. McCormick & Co. $4,412 3.0% Ken Thomas
95. Electronic Arts* $4,396 -2.6% Jason Horwath
96. Coty, Inc. $4,349 -1.0% Jerry Flasz
97. Nintendo Co.* $4,311 -0.6% Brian Cheney
98. Brown-Forman $4,011 -2.0% Tim Nall
99. Husqvarna AB* $3,955 -8.0% Anders Johanson (2)
100. Thai Beverage Public Co.* $3,887 -22.0% Thapana Sirivadhanabhakdi (1)

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RULES & GUIDELINES

Rank
Because fiscal 2017 has yet to close for many companies, CGT used fiscal 2016 revenue totals to determine each company’s placement on the Top 100 list. All financial information was sourced from Hoover’s Inc. or, in some cases, the company’s most recent annual report.

Revenue for each company is reported in millions of U.S. dollars. If a company’s revenue is reported in a different currency, and Hoover’s did not provide the U.S. dollar equivalent in its report, then the figure was subject to a predetermined neutral exchange rate (Dec. 31, 2016). Year-over-year gains are reported based on information from one of the aforementioned sources.

Inclusion
Since the annual revenue of most privately held companies is not available, our Top 100 list only includes publicly traded companies. Therefore, large, well-known consumer goods manufacturers such as Mars Inc., Perdue Farms and Dole Food Co. are absent from the ranking. (Mars, for instance, would be a top 15 company with its roughly $35 billion in annual sales.) It should also be noted that only sales from consumer divisions are considered when ranking companies that also have extensive business-to-business operations.

M&A
In some cases, mergers, acquisitions or spin-offs that took place in the latter half of 2016 and 2017 (such as Henkel’s purchase of Sun Products in 2016 or LVMH’s full acquisition of Christian Dior in early 2017) are not reflected in these sales totals. Deals that occurred in early 2016 or earlier (Newell Brands acquisition of Jarden Corp.) are reflected here.

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Editors’ Notes
*Dollar amounts configured by CGT using Dec. 31, 2016, conversion rates.

**All listed executives are Chief Information Officer except (1) CEO; (2) CTO; (3) SVP, Business Transformation; (4) CFO; (5) CIO, Smithfield Foods; (6) SVP, Corporate Strategy; (7) Head of Infrastructure; (8) AVP, IS Management; (9) Chief Strategy Officer; (10) VP, Information Management; (11) Chief Transformation Officer; (12) Managing Executive Officer: (13) VP, IT Services; (14) Chief Digital/Technology Officer; (15) VP, IS; (16) COO; (17) CIO of Bayer AG; (18) Executive Director; (19) EVP, Organization Development; (20) President; (21) Chief Product & Technology Partner; (22) EVP, Worldwide Operations; (23) Chief Productivity Officer.