For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
Nestl Wellness Club provides subscribers with nutritional support based on data about their physical activity, dietary information and brain training scores, all of which are collated by a dedicated app.
Budget Award: Temporary, 2015 POPAI OMA Awards CompetitionEntrant: e3display, Tlalnepantla de Baz, MexicoClient: Nestle, Glendale, CaliforniaRicci at Retail says: “I love this low-cost, high-visibility display.
The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content.