Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies.
Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.
The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility.
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.