Product Innovation

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.

Conagra is tacking on more AI-powered capabilities across its business to enhance its IT, supply chain, research and development, demand science, brand, and design operations.

Reckitt has invested in four-month generative AI pilot programs and it’s already reaping the rewards.

While still years away from use, Unilever is actively readying for the future of quantum computing within product development.

Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers. 

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.