Product Innovation

Laundry lifestyle needs and trends have changed over the years and Unilever is looking to stay ahead of this transformation by forming a data partnership with Samsung to help develop innovative solutions within the category.

Kimberly-Clark is focusing on its product innovation efforts, hiring Craig Slavtcheff as its new chief research and development officer.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines.

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.

Conagra is tacking on more AI-powered capabilities across its business to enhance its IT, supply chain, research and development, demand science, brand, and design operations.