In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires.
Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.
Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.
Colgate-Palmolive’s work to evolve its innovation process is making headway, as the company looks both internally and externally to propel its digital transformation and seize opportunities beyond core adjacencies.