Research & Development (R&D)

The company has been leaning on shopper data to keep up with varied and shifting preferences.

The new facility will accelerate product development and enhance research operations.

As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.

Kraft Heinz has entered the ready-to-drink BevAlc market with a new innovation. Get the details.

Mondelez International has named Norberto Chaclin its EVP and chief research and development officer. Learn more.

L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.

Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.