Roadmaps

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Empowering CGs to Focus on Supply Chain Opportunities

CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Enabling a Future-Proof Supply Chain

Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.
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Modern Revenue Growth Management in the Cloud

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
How to Scale Revenue Growth Management Solutions Across the Enterprise

Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more.
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Adding Predictive Elements to the Pillars of Revenue Growth Management

CGT caught up with Wise Athena CEO Alfonso Vazquez, to discuss the essential elements of a revenue growth management toolbox.
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How to Unlock Value From Direct-To-Consumer Platforms

While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
Getting Direct-To-Consumer Right

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike.
The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
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E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
3 Retail Execution Rules for the Next Normal

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
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Change as An Opportunity for Retail Execution

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
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Integrating Technology for Frictionless Product Launches

With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.