Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.
In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.
As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.
How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.
Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships.
Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.
By getting the right knowledge management system in place, CGs can save wasted time trying to find information, and spend more time on growing the business.
Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.
