Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
Learn how simulation as a part of the holistic digital twin helps in tearing down the walls from product design to the manufacturing process – resulting in an improved operation.
Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.
Artificial intelligence is a must-have for tech savvy consumer goods companies to ensure product is where it needs to be, when it needs to be there regardless of demand spikes.
