Expediting New Product Launches: How Consumer Goods Leaders Are Redefining Speed to Market

There’s always been a need for speed when it comes to product launches. In today’s hyperpaced world, however, it’s become a mandate. 

Today’s consumers are far more informed, and they want the latest and greatest — now. Yet, this presents a challenge to many consumer goods companies that remain bogged down by outdated processes, siloed teams and decision-making bottlenecks. 

Industry observers say it’s time to rethink the timeframes for bringing products to market, which requires establishing frameworks and processes that enable faster, smarter product launches without sacrificing quality or compliance. 

See how consumer goods companies can expedite their new product launches, using wins from companies such as The Clorox Co. and Kreate as approaches they can replicate.